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SMIRNOFF INITIATIVE REIGNITES SOCIAL CONNECTIONS THROUGH CULTURAL ACTS AROUND THE WORLD

LONDON, Nov. 30, 2023 /PRNewswire/ -- Smirnoff, the world's #1 vodka[1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections around the world in a celebration of the spark that's created when different people, flavours and ingredients come together.

 

 

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world. Rolling out in more than 20 countries including the UK, Canada, North America, Mexico, Brazil, Ireland, India and Australia, the initiative will bring local communities together through activities, partnerships and events that lean into local culture and passion points such as music, sport and dance.

These activations will be underpinned by a new global creative, Atomic, which brings this inclusive ethos to life through a playful "life is like a cocktail" metaphor. Embodying the spirit of togetherness, the spot, initially launching in the UK, shows a diverse group of people spontaneously turning into bubbles which mix together before turning back into human form and finally connecting with one another.

In the UK, Smirnoff is reigniting social connection with a focus on lowering social barriers through a new long-term partnership with Sinead Burke's accessibility and inclusion consultancy, Tilting the Lens, and Stonegate, one of the UK's largest hospitality groups, to make socialising more accessible.

Spearheaded by an event curated by legendary nightlife performers, Sink The Pink, the London launch took place last night, Wednesday 29 November, and was hosted by comedian Fats Timbo and actor Layton Williams. The night saw Drag Syndrome, a collective of fabulous Kings and Queens with Down syndrome, take to the stage alongside an array of performers including former Spice Girl Mel C.

The venue was transformed to showcase some of the ways in which barriers found in the built environment of our social venues can be addressed. The inclusion of features such as a low-counter bar, accessible viewing platforms, a quiet room, BSL interpreters and visual interpreting tools meant that Disabled guests were able to enjoy the night as their full, true, and diverse selves.

The ambition is that the brand's partnership with Stonegate and Tilting the Lens will drive positive change for the Disabled community over the coming months by reviewing the settings in which people drink and engage with Smirnoff products.

Lady Mercury and Lady Francesca, members of Drag Syndrome, commented:

"As a collective of fabulous drag artists, we love performing and had a great time on stage alongside all of the other talented acts. Through the new partnerships that Smirnoff announced last night, we hope to see more events like this across the UK with easier access and representation of the Disabled community in the audience."

Sinéad Burke, CEO and Founder of Tilting the Lens, commented: 

"Smirnoff's commitment to implement measurable changes in accessibility, by working with Disabled people, is a much-needed approach to a sector that, for too long, has excluded Disabled people as customers and talent. Viewing accessibility not merely as a measure of compliance, but one of community and creativity means that through the inclusion of Quiet Rooms, British Sign Language performers, inclusive furniture, and trained staff, Disabled people can be who they are, as they are, not merely for one night only."

Beyond the UK, Smirnoff has used the medium of dance to reignite social connections across Brazil through its partnership with popstar IZA to launch a unique track and dance challenge that has got everyone moving together. The initiative has spanned borders with interactive billboards in major global cities encouraging passers-by to get involved. 

In the US, Smirnoff has been using the power of sport to reignite social connections with an NFL partnership that encourages all fans to come together and celebrate their unique traditions and fandom for Game Days. A new national TVC campaign launched with custom spots that demonstrate the cultures of each fanbase alongside a coin toss activation that enabled fans to win delicious game day cocktails, demonstrating how Smirnoff brings people together.

Stephanie Jacoby, Smirnoff Global Brand Director, commented: 

"Despite there being more ways than ever for us to connect with one another, we know that feelings of loneliness and isolation are rising around the world. At Smirnoff, we fundamentally believe that we're better when we're together, which is why these acts feel so important and relevant for today. By reinforcing social connections and doubling down on our longstanding commitment to diversity and inclusivity, we aim to make it as easy as possible for as many people as possible to come together." 

More activities are being planned in markets all around the world over the coming months, including fresh partnerships and initiatives focussed on festival season and Pride - building on Smirnoff's well-established commitment to the LGBTQIA+ community - and ensuring they continue to reignite social connections and bring people together like never before.

NOTES TO EDITOR

For all media inquiries and/or interview requests, please contact smirnoffglobal@smarts.agency
The Atomic creative spot can be viewed here and behind the scenes of production is available here.

About Smirnoff Vodka

Smirnoff is the world's #1 vodka[3] and Diageo's most popular spirit brand by volume[4]. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit www.smirnoff.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

[1] Spirits Business, Brand Champions Report 2023
[2] McCann Worldgroup Truth Central Truth About Youth 2023
[3] Spirits Business, Brand Champions Report 2023
[4] Diageo Performance Results for fiscal year 2023

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Smirnoff launches new global digital first creative, Atomic

 

Sinead Burke, CEO of Tilting The Lens and Drag Syndrome at Smirnoff event to launch new global initiative to drive social connections.

 

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Data Insights into Action: Techwave CEO Raj Gummadapu On Tech-Driven Approach to Business Empowerment

In an interview with TechGraph, Raj Gummadapu, Co-Founder & CEO of Techwave discussed the company's nuanced approach to Digital Transformation (DX) and how it...

Interview: Modernizing Field Sales Operations With Delta Sales App Director Ekta Golchha

Speaking with TechGraph, Ekta Golchha, Founder and Director of Delta Sales App underscores the app's innovative role in optimizing field sales management, and how...

CTM, Huawei and M.U.S.T. collaborate to launch cross-regional “5G Smart Campus”

SHENZHEN, China, Nov. 23, 2023 /PRNewswire/ -- Addressing the smart campus development needs in Macau SAR, China, CTM has partnered with Huawei and the Macau University of Science and Technology (M.U.S.T.), to establish the first Smart Campus Private Network in Macau SAR, China, and also the first cross-regional solutions between Mainland China and Macau SAR China, which rides on the high security of CTM 5G networks, providing a safe and mobile network environment for scientific research in school.

Utilizing Huawei's pioneering 5G Mobile VPN solution, the 5G Smart Campus Network empowers teachers and students to securely access the campus' intranet with high-speed capabilities regardless of their physical location via the 5G network. The network ensures data remains within the campus' private network, enhancing the protection of sensitive data. The solution facilitates academic research and enhances user experience. Additionally, the solution extended to support with international roaming, allowing seamless access to the campus intranet for teachers and students abroad.

The solution also supports the scientific research of the Macau Science-1 satellite project. This solution addresses the limitations of the current data transmission method between ground stations by establishing a cross-regional 5G Private Network. Enhancing speed, security, and large bandwidth, it elevates the accuracy and efficiency of planetary magnetic field data collection for the Macau Science-1 satellite project, providing strong support to the research teams located at the M.U.S.T. in Macau SAR, China, also the ground stations located in Xi-An and Ning-Bo in Mainland China. This pioneering 5G application will not only contribute to Macau's aerospace research but also allow Macau SAR, China to shine at the intercity event.

The project clinched the first prize in the 6th "Bloom Cup" 5G Application Competition organized by the Ministry of Industry and Information Technology of the People's Republic of China and was awarded the Best International Application Award among the applications from 23 countries and regions worldwide.

Dr. Tong Ka Lok, Vice-President of M.U.S.T. highlighted that "5G Smart Campus" is an innovation project that combines 5G technology and campus infrastructure, as well as an innovative demonstration for the promotion and adoption of 5G technology in Macau SAR, China. M.U.S.T. has continued to increase investment in information infrastructure, established a modern data center, developed the system architecture of large platforms and micro-services, and achieved Wi-Fi 6 network coverage throughout the campus, which lays a solid foundation for the construction of the "5G Smart Campus".

Ms. Ebel Cham, Commercial Vice-President of CTM said that since the launch of 5G services, CTM has popularized smart application scenarios under a 5G cloud network integration through its "Three Networks, Four Centers and One Platform" smart city comprehensive infrastructure. The collaboration enhances the safety and convenience of connecting to the campus intranet and applications by CTM 5G network across Macau SAR, China. Meanwhile, CTM will waive the 5G data usage when connecting to intranet and campus applications within Mainland China, Macau SAR, China, and Hong Kong SAR, China.

(PRNewsfoto/Huawei)

 

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COP28 UAE: SANY Promotes Green Manufacturing Transformation, Takes Concrete Action to Tackle Climate Challenges

CHANGSHA, China, Nov. 23, 2023 /PRNewswire/ -- SANY Group, ("SANY"), a globally leading enterprise of the high-end equipment manufacturing industry, is accentuating advancing sustainable development and the green manufacturing transformation of the heavy machinery industry, ahead of the COP28 UAE, that is set to take place from November 30 to December 12 in Dubai. The theme of the 13-day program this year is "Actionism," calling for people to rise to meet the climate change challenges.

The COP28 will center on four major paradigm shifts – namely accelerating the transition from fossil fuels, agreeing on climate finance shifts, emphasizing the role of people and nature in climate action, and ensuring the summit is an inclusive event that women, indigenous people, local communities, youth, countries and more can all be a part of.

SANY is responding actively and positively to the summit's agenda with concrete actions to promote the transformation of green manufacturing, bringing sustainable solutions to the industries of mining, construction, wind power, and more.

Taking green actions to build a sustainable future

SANY is vigorously expanding the use of green energy (renewables such as solar and wind) in production processes to reduce the reliance on traditional energy sources, lower carbon emissions, and support climate change actions. It has adopted multiple initiatives, especially in accelerating the R&D and application of wind energy, hydrogen, and electrification solutions, and achieved significant results.

SANY's subsidiary SANY Renewable Energy has been investing in and constructing wind farms to boost the proportion of wind power in the energy structure, through intelligent upgrades in manufacturing and creating intelligent workshops. By doing this, SANY Renewable Energy has reduced the overall unit energy consumption and carbon emissions by 15 percent compared to pre-upgrade.

In 2022, SANY has added more than 3,000 energy metering connections. SANY built China's first intelligent mixing station park and invested 3.22 million yuan in photovoltaic construction that will produce 900,000 kWh of power annually. The park will cut 887 tons of carbon emission, 242 tons of dust emissions, 26.7 tons of sulfide, and 13.4 tons of nitric oxide to achieve synergetic development of intelligent manufacturing and environmental conservation.

A total of 11 subsidiaries of SANY have installed photovoltaic power generation equipment, with clean energy usage amounting to 16.013 million kWh.

SANY is actively engaged in the R&D of hydrogen fuel cell technology to improve battery efficiency, reduce cost, and boost the production and storage capabilities, while expanding the applications of hydrogen energy.

Innovation-driven climate action tackles industry bottlenecks

Through establishing a green supply chain, SANY adopts renewable materials and environmentally friendly technologies to reduce resource waste and improve the sustainability of the supply chain.

SANY continues to improve the long-term mechanism for pollution prevention and control, strengthen the control of waste emissions including water, gas, and other hazardous substances, and be cautious of business and operation actions that could damage the ecological environment. In 2022, the group's wastewater and gas emissions met the standard rate of 100 percent, with a 100 percent compliance rate for hazardous waste disposal.

The group is also pushing for using environment-friendly materials to minimize pollution, so that the carbon reduction throughout the product life cycle also includes materials. In 2022, its VOCs emission density was 0.0011 tons per million revenue, a 39.71 percent reduction from the base year.

Meanwhile, the continuous upgrade of production techniques and processes, promotion of energy conservation technologies, and advancement of low-carbon technology development are not only playing key roles in improving production efficiency, but also reducing carbon footprint and aims to reach the "dual-carbon" goals.

Calling for the public's participation

SANY has been carrying out training programs and campaigns centered on environmental protection for employees, while further raising community engagement in terms of green, low-carbon, community-friendly, and educational innovation agendas. In 2022, the company employees completed 687.4 hours of volunteer work, and SANY invested 9.75 million yuan in the year to support 15 public welfare projects.

SANY Construction Industry is leading the green technology application in urban infrastructure construction to accelerate the sustainable development of cities and building intelligent cities, green transportation systems, and energy-conserving architectures to reduce energy consumption, improving urban environment quality and people's livelihoods.

In terms of biodiversity and sustainable development, SANY emphasizes the conservation of soil, ocean, crops, and animals to create a better future, and advocates a circular economy to decrease the waste of resources.

In the context of increasingly severe issues of global climate change, SANY, as a leader in the green industry, is committed to promoting sustainable development and actively joining global efforts to address climate change through comprehensive initiatives such as green supply chains, green energy, and carbon emission reduction.

For more information about SANY Group, please visit www.sanyglobal.com or follow us on Facebook or YouTube.

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Sonic Brilliance: Navigating the Legacy of #MakingSoundVisible with Toshiba TV

HONG KONG, Nov. 18, 2023 /PRNewswire/ -- Aligning with Toshiba TV's commitment to crafting enduring models featuring dynamic sound and picture performance, the Z870 model stands out as a significant addition to its legacy.

The recently concluded #MakingSoundVisible campaign surpassed the portrayal of the Z870 as a mere home entertainment centerpiece. With the endorsement of respected music producers, the campaign showcased the Z870 not just as a screen, but as a testament to professional-grade sound quality. Social media interactions during this event uncovered the exceptional depth of audio and visual clarity inherent in the latest model.

With a suite of features designed for modern-age appeal, the Toshiba TV Z870 is primed for success. The Mini-LED technology is a distinguishing offering of the Toshiba TV Z870; impressively weaving deep sound into vivid pictures to complete the music creation experience.

The Dolby Atmos technology is in-fitted for sonic brilliance, providing a three-dimensional sound experience. Every note comes out as powerful and thrilling as intended by the producer. This is complemented by the REGZA Bass Woofer Pro, designed to enrich music with deep bass, taking you to the heart of live concerts, where the thumping beat resonates through the crowd.

Behind the spectacular audio rendition of the Z870 is the REGZA Engine ZRi, an AI-powered system that optimizes every decibel for an all-immersive experience.

Like its well-received predecessors, the Z870 is fitted with the Quantum Dot Color Technology, which makes for a billion shades of accurate colors to make every displayed frame a realistic scenery. Full Array Local Dimming PRO delivers remarkable contrast, and the IMAX Enhanced Certification takes visuals to the next level, ensuring a superior picture quality for the cinematic feel.

Beyond the #MakingSoundVisible campaign, Toshiba TV's new Z870 orchestrates a complete sensory fusion of sound and visuals, offering an immersive experience tailored for the enjoyment of music and elevating the realm of home entertainment.

About Toshiba TV

Toshiba TV has 70+ years of history in TV production. With its strong DNA in inventions and innovative ideas, Toshiba TV has produced many TVs with the world's first features. Toshiba TV has provided unforgettable experiences and new viewing styles to many people around the world through its high image quality.

For more details, stay tuned to Toshiba TV on Facebook, Instagram, Twitter, YouTube

Contact
Elina Cao
elina.cao@smplcty.marketing 

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Vestiaire Collective Bans Industry Giants From Platform In A Second Wave Of The Fight Against Fast Fashion

PARIS, Nov. 17, 2023 /PRNewswire/ -- Starting today, Vestiaire Collective, the leading global second-hand luxury fashion platform, announces it is banning a second wave of fast fashion brands from its platform. This marks the second year in a three-year rollout to ban all fast fashion from Vestiaire Collective's website. Following last year's initial announcement, Vestiaire Collective saw 70% of members impacted by the ban come back to the platform to shop for better quality items and invest in second-hand. Furthering their commitment to create a more circular economy, Vestiaire Collective worked with a committee of nine fashion and sustainability experts to create a clear definition of fast fashion and leverage this framework to ban industry giants from its website.

BANNED BRANDS AND DEFINING FAST FASHION

Banning more fast fashion from Vestiaire Collective's website will spark debate, however, with the climate crisis accelerating and ninety-two million tons of textile waste thrown away every year1, it is a necessary step to reduce fashion's environmental and social impact. As part of the company's mission to change the way people consume, Vestiaire Collective will utilize the platform to bring awareness to issues of textile waste and fashion overconsumption, as well as encourage other key fashion players to join the mission to change the industry. After a year of research and planning, starting today, Vestiaire Collective proudly bans a list of 30 brands including: Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters, and Zara among others.

Vestiaire Collective gathered key industry experts to help build a framework defining fast fashion based on the five criteria fueling overproduction and overconsumption:

  • Low price point: estimated average price point, also considering the repairability component
  • Intense renewal rate: the estimated number of collections or number of new items drops per year
  • Wide product range size: the number of items available at a given moment
  • Speed to market: the production cycle time, from designing phase to finished goods in store
  • Strong promotion intensity: the frequency and intensity of sale promotions

Vestiaire Collective's nine industry and sustainability committee members were selected based on their expertise and strong understanding of fast fashion's negative environmental and social impact. The experts gave their in-depth opinion and analysis of the fast fashion market. The members include:

1 (Source: Ellen MacArthur Foundation)

  • Orsola de Castro, Co-founder of Fashion Revolution and author
  • Rachel Cernansky, Senior Sustainability Editor at Vogue Business
  • Christina Dean, Founder and Board Chair of NGO Redress and Founder and Chief Operating Officer of The R Collective
  • Eva Kruse, Chief Global Engagement Officer Pangaia, Founder of the Global Fashion Agenda
  • Liz Ricketts, Co-founder and Director of The Or Foundation
  • Lauren Singer,  Managing Partner, Overview Capital
  • François Souchet, Global Head of Sustainability and Impact Consulting at BPCM, Former lead "Make Fashion Circular" at Ellen MacArthur Foundation
  • Lucianne Tonti, Fashion journalist and author
  • Matteo Ward, Co-founder of Wrad living, activist, UN/CEFACT advisor

"The decision to ban fast fashion was made to support Vestiaire Collective's long time work to promote alternatives to the dominant model of fashion. Fast fashion brands contribute to excessive production and consumption, resulting in devastating social and environmental consequences in the Global South. It is our duty to act and lead the way for other industry players to join us in this movement, and together we can have an impact." noted Dounia Wone, Chief Impact Officer, Vestiaire Collective.

EDUCATION AND AMPLIFICATION

Vestiaire Collective knows that banning fast fashion only works if consumers shop more consciously, and the company encourages buyers to think critically about their purchasing habits and the true impact of their choices. Vestiaire Collective created an educational journey for buyers and sellers who will see informational messages at every step of their shopping or listing experience. They will also receive practical alternatives for their existing fast fashion items via an online guide with resources for donation strategies and sustainability insights. Vestiaire Collective also commits to educating companies on the benefits of sustainable operations as well as evaluating existing relationships with partners and influencers based on their current practices.

To create awareness, Vestiaire Collective is launching a global campaign "Think First, Buy Second" across its digital channels. The campaign leveraging AI technology, will include a video and visuals of piles of clothes located in some of the most recognizable locations of the Global North, such as Times Square, or The Eiffel Tour to replicate what textile waste and landfills would look like in consumers' own countries. The campaign will encourage social media users to take the pledge in an effort to turn Black Friday into a Better Friday. Participants can choose between pledging to only buy second-hand this Better Friday, until the end of the year, in 2024 or to stick to second-hand forever.

ADVOCACY AND LOBBYING

As part of the creation of an Extended Producer Responsibility (EPR) framework for textiles currently under discussion at the European Parliament, Vestiaire Collective has drawn up a position paper advocating greater transparency in the regulation of end-of-life and textile waste exports. The Company has called on the European Parliament and all industry stakeholders to address the urgency of textile waste.

Today, France is the only European country to benefit from an Extended Producer Responsibility (EPR) system that the European Commission proposes to expand to all European countries. Vestiaire Collective and Paris Good Fashion have conducted research and examined the shortcomings of the French system, which still relies heavily on the mass export of textiles, in order to propose a responsible and circular management of used garments, on a sound and solid basis, within the European Union and worldwide.

About Vestiaire Collective

Vestiaire Collective is the leading global platform for pre-loved luxury fashion. The company's mission is to transform the fashion industry for a more sustainable future, promoting the circular fashion movement as an alternative to overproduction, overconsumption and the wasteful practices of the industry. Driven by the philosophy "Long Live Fashion," Vestiaire Collective offers a trusted space for its community to prolong the life of its most-loved fashion pieces. The platform's innovative features simplify the selling and buying process and give its members access to one-of-a-kind wardrobes around the world. The company boasts a curated catalog of five million rare and highly desirable items. Founded in Paris in 2009, Vestiaire Collective is a Certified B Corporation® and is active in 80 countries worldwide. To learn more, download the app, visit vestiairecollective.com and follow @vestiaireco o n Instagram.

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Vestiaire Collective Bans Fast Fashion Giants From Its Platform/ 92 million tons of textile waste is discarded every year. That’s enough to fill the Empire State Building every day. Credit @Vestiaire Collective

 

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ARKANCE proudly premiered at Autodesk University 2023, celebrating its status as Autodesk’s First Global Platinum Partner

NEW DELHI and PARIS, Nov. 16, 2023 /PRNewswire/ -- ARKANCE, a leading global provider of architecture, engineering, construction, and manufacturing technology solutions, premiered on November 13 as Autodesk's First Global Platinum Partner at Autodesk University 2023, The Design & Make Conference. During the three day gathering in Las Vegas, November 13-15, attendees explored the purpose and vision that ARKANCE holds for revolutionizing the way Design and Make organizations achieve digital transformation and foster enhanced sustainability in the global Built Environment.

"We are honored to be a Platinum Sponsor of Autodesk University this year in celebration of our new global services portfolio. We now offer the largest professional services team dedicated to supporting digitalization for the Design and Make industries, equipped with an evolving portfolio of in-house, purpose-built software, designed to integrate with and optimize Autodesk solutions," Greg Arranz, CEO, ARKANCE.

Attendees received a first look at new ARKANCE innovations, groundbreaking products, and unique initiatives focused on digitalization at booth #234, including the following :

  • Unveiling of the Be.Smart product portfolio, purpose-built solutions for essential Autodesk software, developed and provided exclusively by ARKANCE to help with new jobs to be done that have emerged in the Design and Make industries, ensuring that the ever-growing demands of the Built Environment are met.
  • Introduction of the ARKANCE Partner to Build Smarter strategy: a network of best-in-class technology partners, including Autodesk, to lead organizations through long-term digital transformation to revolutionize projects and operations by harnessing innovative solutions and workflows.
  • Expansion of Sustainability and Digital Advisory Services helping customers more quickly connect the dots between the latest technology and sustainable outcomes that hold the key to shaping a better world.
  • Broadening of the Think.Future strategic framework, a visionary approach that champions digitalization, central data environments, and the use of technologies to reduce waste and rework.
  • Unparalleled momentum and expertise in Autodesk solutions to drive unprecedented value for the Design and Make industries, unleashing the full potential of technology for growth and success.

"I am thrilled to have led Capricot Technologies through this momentous transition, marking our entry into a dynamic global network within our industry. With shared objectives and a collective vision, we are poised to spearhead transformative initiatives, shaping the future of our industry. Our journey forward holds immense promise, and together, we are committed to guiding organizations worldwide toward successful transformation and growth," said Chakresh Jain, Chairman, Capricot Technologies. "As a key participant in Autodesk University 2023, both as a Platinum Sponsor and Exhibitor, we reaffirm our dedication to supporting organizations globally in their journey toward transformation and prosperity. Our team of technology and industry experts, spanning the globe, were present at the booth, delivering insightful demonstrations, sharing valuable product information, fostering collaborations, and engaging in meaningful networking opportunities."

Attendees at Autodesk University, could join the ARKANCE Think Community, a resource comprised of a growing network of global experts sharing sustainability and technology knowledge, demonstrating ARKANCE's deep commitment to customers and care for the planet.

To celebrate ARKANCE's premiere at the conference and the debut of the Be.Smart product portfolio, attendees enjoyed engaging activities at the ARKANCE booth, including spinning The Wheel of Prizes game for a chance to win.

ABOUT ARKANCE

With over 1300 professionals across 18 countries, ARKANCE is a trusted and future-focused digitalization and sustainability partner with over a century of experience in construction, manufacturing, energy, and agriculture through its parent company, Monnoyeur, and decades of technology leadership in the AECO and manufacturing industries. In June 2023, AKRANCE acquired U.S. CAD, Cadline, A2K Technologies, and Capricot to expand its global reach and strengthen expertise, becoming the world's largest Autodesk Platinum Partner. 

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METRO BRANDS LTD LAUNCHES A NEW CAMPAIGN ‘FOR PEOPLE WHO MOVE’ FOR ITS BRITISH FOOTWEAR BRAND FITFLOP

This campaign spotlights true game-changers in their fields who challenged the status quo, shattered conventions, and redefined the very essence of success at every step. The line-up includes actor Akhil Akkineni, celebrity wellness expert Anshuka Parwani, Editor-in-Chief Nandini Bhalla, celebrity wedding photographer Joseph Radhik, and start-up founder Vedant Lamba

Link to Akhil's video: https://www.youtube.com/watch?v=TahQmNaD7Jk&t=18s

MUMBAI, India, Nov. 16, 2023 /PRNewswire/ -- UK based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled 'For People Who Move'. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

 

The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India's renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a wellness expert who rebuilt her life and has created a unique space for herself in holistic wellnessJoseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space. All of them sport versatile styles from the brand's latest collection, ergonomically crafted to keep them on the move.

"With the narrative of 'For People Who Move', we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop's footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move," said Deepika Deepti, Senior VP Marketing at Metro Brands Ltd.

The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand's fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop's product offering is enhanced with the brand's signature All Day Comfort Technologies- MICROWOBBLEBOARD™, SUPERCOMFF™, ANATOMICUSH™, ANATOMIFLEX™, iQUSHION™, DUOCOMFF™, DYNAMICUSH™, NEODYNAMIC™, WONDERWELLY™ and CUSHX™.

Other than the 8 exclusive brand outlets, FitFlop in India is also available to shop across 200+ multi brand outlets, online marketplaces, and at www.fitflop.in 

About Metro Brands Limited (BSE: 543426; NSE: METROBRAND)

www.metrobrands.com

Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category. The Company opened its first store under the Metro Brand in Mumbai in 1955 and has since evolved into a one‐stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. In addition to men's, women's, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc.

Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third‐party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma, and Adidas which complement its in‐house brands. The Metro footwear range is specially curated based on the regional sensitivity to cater to the needs of different regions.

As of 30th September, 2023, the Company operated 795 Stores across 182 cities spread across 31 states and union territories in India.

About FITFLOP:

About FITFLOP Founded in 2007, FitFlop is a global lifestyle brand renowned for its innovation and technology in footwear. With wellness at heart, FitFlop creates footwear with an uncompromising mission to empower you to move better and feel great. Biomechanically engineered and powered by science, FitFlop is about living without limits.

Photo: https://mma.prnewswire.com/media/2278930/Metro_Campaign.jpg
Video: https://www.youtube.com/watch?v=TahQmNaD7Jk

 

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Midea KWHA Unwraps Revolutionary Whole House Water Solutions at Aquatech Amsterdam

AMSTERDAM, Nov. 16, 2023 /PRNewswire/ -- Midea Kitchen and Water Heater Appliances Business Division (Midea KWHA) has unveiled its innovative Whole House Water Solutions at Aquatech Amsterdam 2023, held from November 6-9 in the Netherlands. Midea KWHA's presence at the leading global water trade show highlights the business division's commitment to providing comprehensive water treatment for residential water filtration and heating.

Midea KWHA Unwraps Revolutionary Whole House Water Solutions at Aquatech Amsterdam

The Midea Whole House Water Solutions is an all-encompassing suite designed to meet the diverse water needs covering the entire household. This system includes pre-filter, water softener, water dispenser, water purifiers, beverage solutions, and water heater solutions. The flexibility of Midea KWHA's offerings ensures that each home can enjoy tailored solutions, from the kitchen to the living room, bathrooms, workspaces, and even the equipment room.

The solutions Midea KWHA presented are not just about variety but also about integration and ease of use. They have been thoughtfully designed to cater to almost every domestic scenario. For instance, in the kitchen, Midea KWHA's products support culinary practices by ensuring purified water is always on tap, while the living room benefits from the sleek design and convenience of Midea's water dispensers. Workspaces remain hydrated with Midea KWHA's efficient solutions, and bathrooms are transformed into spaces of comfort with on-demand water heating.

Moreover, the brand takes pride in its multi-functional beverage solutions, featuring innovative ice and sparkling water machines, which add a touch of sophistication to more home settings. Furthermore, Midea KWHA offers a diverse range of Reverse Osmosis Water Purifier products. These products are designed to purify water effectively and cater to varying temperature requirements. Additionally, they come equipped with a sparkling water feature, enhancing their functionality and appeal.

Aquatech Amsterdam 2023 as the world's leading water process, drinking, and wastewater exhibition, reaffirms its commitment to safe, in-person business engagements. Midea KWHA aligns with this innovative, safety-conscious platform, demonstrating their dedication to excellence and customer well-being.

Midea KWHA's showcase at Aquatech Amsterdam 2023 signifies a monumental advancement in its evolution of home water treatment solutions. The Midea Whole House Water Solutions herald a new era in which quality, safety, and convenience are the cornerstones of every household's water system. With Midea KWHA, homeowners are not just installing a product; they are embracing a lifestyle of purity, efficiency, and innovation for their entire home.

Photo - https://mma.prnewswire.com/media/2277372/1.jpg

Photo - https://mma.prnewswire.com/media/2277373/2.jpg

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