India settled ready to cook Asian cuisine brand, MasterChow has secured $1.2 Million in its fresh round of funding led by Anicut Capital.
The round also saw participation from WEH ventures, Fluid ventures among other D2C founders, and angel investors
“MasterChow plans to deploy the funds to launch innovative new product categories while delivering a quality experience to its customers. They also aim to introduce a wider variety of flavors and plans to foray into the ready-to-eat segment to attract India’s young consumers,” the statement said.
The brand is also looking to hire for mid-senior level positions to further optimize its e-commerce channels and go deeper with engaging its core customer via a robust content strategy.
Speaking on the fundraise, Sidhanth Madan, Co-Founder, MasterChow said, “We are highly enthusiastic about closing the funding at this juncture of our growth phase and thrilled to utilize the funds towards the expansion of our existing operations and launch of new and exciting categories. We are delighted to have Anicut Capital with us. Their conviction not just within the category but in MasterChow and the speed at which the round was structured and closed is highly impressive. Anicut Capital LLP has the right DNA, tremendous insight, and proven history to help grow challenger FMCG brands like us.”
Commenting on the investment round, Ashvin Chadha, Founding Partner, Anicut Capital said, “The immense potential of the RTC segment coupled with the vision of MasterChow will surely disrupt the industry in the coming years. The sheer ability of MasterChow to bring restaurant-quality Asian cuisine to the doorsteps of Indian households will empower them to lead the market for this segment in the next 3-5 years.”