HomeNewsMasterChow secures Rs 3.5 Cr in seed round funding led by WEH Ventures

MasterChow secures Rs 3.5 Cr in seed round funding led by WEH Ventures

Reader's Pick

Leading ready-to-cook Asian cuisine brand, MasterChow has raised Rs 3.5 Crore (Approx $462,000) in series seed round funding led by WEH Ventures.

The round also saw participation from prominent angel investors such as Aditya Singh and Ravi Shroff. 

“The startup plans to use the raised funds to expand its marketing capabilities, product development, hiring, and for business expansion,” the Startup said.

Speaking about the fundraise, Sidhanth Madan, Cofounder, MasterChow said “We want to be the disruptor brand in the $3 Bn ready-to-cook categories specifically focusing on the Asian sauce and condiment market. The covid-19 pandemic has created a shift in consumer preferences for better quality products and for transparency with ingredient sourcing, which has been a great propeller for us.” 

- Advertisement -

“With a strategic focus on convenience, our product range offers innovative flavors in an easy to use format. Our customers come from across the board, from young couples, millennials to larger family households spread across different geographies, and with the current fundraising, we plan to enter new categories while increasing current manufacturing capabilities and go deeper with our online footprint,” Sidhanth added.

Commenting on the funding in MasterChow, Rohit Krishna, General Partner, WEH Ventures said “Indians love Chinese & other Asian cuisines, however, the reason people don’t venture to cook this at home regularly is because of the lack of high-quality ingredients available in the market. When we tried MasterChow sauces for the first time, it became very apparent what the market was missing. We believe they’ll end up leading the RTC market for this segment in the next 3-5 years”. 

Founded in June 2020 by Vidur Kataria and Sidhanth Madan, The D2C startup has a team size of 25 members, including the corporate and operations teams, and is planning to double the size of its corporate team over the next 12 months. MasterChow’s existing range of offerings has a strong product-market fit and it is looking to scale that on marketplaces, modern/general trade outlets to increase accessibility. 

Further speaking on the investment, Deepak Gupta, General Partner, WEH Ventures said, “Vidur and Sidhanth have spent the time building a well-loved Asian restaurant brand and bring a lot of insights and skills to the table. They truly embody the founder-market fit as they enable thousands of people to create restaurant-quality Asian food easily at home.”

Subscribe to our Newsletters

- Advertisement -

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Read latest Business News and Startup news on TechGraph. Watch live and latest news on TechGraph TV. Follow us on Facebook or follow us on Twitter and Instagram. Listen audio news from TechGraph Briefings on Spotify, Google Podcast, Amazon Music & on Apple Podcast.

Krishna Mali
Krishna Mali
Founder & Editor of TechGraph.

Latest News

Promoted Links

Related Stories

Paytm Payouts transfers Rs 1,500 crores

India-based e-wallet company, PayTM said, "Its Paytm Payouts has transferred ov...

Japan approves 26 trillion yen as economic stimulus package to combat overseas risks

Japan's cabinet approved an economic stimulus package worth 26 trillion yen ($2...

Sino-US trade war offers Europe’s chance to bank more Chinese reserves: Analysis

Should European countries want the euro to replace the dollar as the world's do...

Samsung Electronics asks its shareholders to use electronic voting for upcoming AGM

Technology giant Samsung Electronics has adopted electronic voting for the firs...

Rahul Gandhi hits on RCEP says, ‘Make in India’ has become ‘Buy from China’

Asserting that "Make in India" has become "Buy from China," Congress leader Rah...

Employees union seeks FIR against Jet Airways boss Naresh Goyal, Vinay Dube and on SBI Chairman

The employee union of Jet Airways, which is facing its worst crisis, Friday sou...

Rajesh Bysani joins Brainly as its new CPO

A New York headquarter peer-to-peer learning platform, Brainly has announced th...

Protesters sing Bella Ciao song during Italian PM Giorgia Meloni’s speech

Some protesters greeted Italian Prime Minister Giorgia Meloni with the anti-fas...

Silicon Valley Bank Closure Highlights Why Startups Need To Diversify Their Liquidity: Karan Desai of Interface Ventures

Karan Desai, Founder of Interface Ventures said, "The collapse of Silicon Valle...

HDFC Life Strengthens Retirement Portfolio with ‘HDFC Life Smart Pension Plus’

HDFC Life, one of India's leading life insurers, has launched HDFC Life Sma...