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Delhivery Ltd, India’s largest fully-integrated logistics services provider, will make a strategic investment in Vinculum, a global software leader enabling omnichannel retailing for D2C enterprises, brands, brand distributors, and quick commerce companies.
The investment is the first part of a potential 2-stage deal that provides Delhivery with the option to further increase its shareholding in the company after six months.
Vinculum is one of the early software companies from India, enabling brands to tap into eCommerce and Omni Channel opportunities. With the post-covid industry and consumer shift, the company has scaled up into a leading SaaS Omni Channel software company working with over 400 brands across Grocery & FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry in India, South East Asia, and the Middle East markets.
Direct-to-Consumer enterprises are a focus market for Delhivery, and the investment is expected to strengthen its position as a leading fulfillment solutions provider in the segment. Through this investment, the two companies will build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand. A deeper integration with Vinculum’s industry-leading Order Management System (OMS) will be a first-of-its-kind fully-integrated E2E offering.
Commenting on the announcement, Rajaganesh S, Head of Supply Chain Solutions at Delhivery, said, “We congratulate the leadership team of Vinculum on building a truly world-class product that enables omnichannel retailing for brands, retailers while also powering the fulfillment capabilities of 3PLs and online marketplaces. Vinculum strengthens Delhivery’s fulfillment solution for brands”.
“We are delighted with the investment Delhivery is making in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers,” Venkat Nott, Founder & Chief Executive Officer of Vinculum Group, added.
The investment is subject to the satisfactory completion of closing conditions.