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Delhi based celebrity engagement platform Unlu has raised Rs 9 crore in series seed round from Nexus Venture Partners, Mumbai Angels, TiE and Expert Dojo.
“The company plans to utilize fresh funds to build a technology base, support product development, and for market expansion,” the statement said.
Speaking on the fundraise, Vipul Agrawal, Co-founder, Unlu, shares, “We founded Unlu with a single minded focus to understand and exceed the expectations and needs of celebrities and fans and are excited to see the results and path forward. We understand the needs of celebrities who have tight schedules but want increased engagement with fans and need a platform to share knowledge about the craft they have perfected. We aim to become the de-facto platform for celebrities. We are thrilled to join hands with Nexus, the topmost VC firm of India.”
Commenting on the investment in Unlu, Mr. Anup Gupta, Managing Director, Nexus Venture Partners, said, “We are excited to partner with Unlu in their vision of using technology led innovations for significantly improving celebrity – fan engagements.”
“Our vision is to use technology to significantly enhance the experience of celebrities with consumers and brands in a win-win manner for all stakeholders. Our product allows users to engage with the likes of Manoj Bajpayee, Guru Randhawa, Saina Nehwal, and 2,000+ celebrities in various formats,” Himanshu Periwal, Co-founder, Unlu, added.
Unlu offers multiple formats, the company has recently launched Unluclass – an edu-tainment platform that will announce one celebrity every week.