TVS Motor Company and Apollo Tyres Set a New 24-hour Indian National Speed Endurance Record on the TVS Apache RR 310

PUBLISHED:

See more TechGraph stories in your search results.
Google Add TechGraph on Google

TVS Apache RR 310 fitted with Apollo Alpha H1 tyres broke the previously held record of 3,141 kms in India

The challenge has made its way into the India Book of Records for covering 3657.92 kms in 24-hours, as certified by FMSCI

- Advertisement -

Dominating racetracks and unleashing its racing DNA, TVS Motor Company, a reputed manufacturer of two and three-wheelers globally, along with India’s leading tyre maker, Apollo Tyres Ltd, set a new Indian National Speed Endurance Record on TVS Apache RR 310 motorcycle shod with Apollo Alpha H1 tyres. As part of the 24-hour speed endurance challenge, a milestone of 3,657.92 kms was achieved at NATRAX, Indore – Asia’s longest highspeed track, as certified by FMSCI.

TVS Apache RR 310 clocks 3,657 kms at an average speed of 152 km/h at NATRAX, Indore

TVS Apache RR 310, the ultimate track weapon engineered by TVS racing is renowned for its exceptional power and agility. With a top speed of 173 km/hr, and an astounding average speed of 152 km/hr the TVS Apache RR 310 fitted with Apollo Alpha H1 tyres, proved its dominance on the racetrack, solidifying its position as a force to be reckoned with.

Fostering the companys Track to Road philosophy, the TVS Apache series recently achieved a significant milestone of five million global sales, solidifying its reputation as the fastest-growing premium motorcycle and earning the trust and loyalty of customers worldwide.

Commenting on this milestone, Mr. Vimal Sumbly, Head Business – Premium at TVS Motor Company, said, “Setting a new benchmark in speed and endurance, the TVS Apache RR 310 and Apollo Tyres have defied all limits during the 24-hour speed endurance race that put the motorcycle through such a rigorous challenge. This remarkable achievement is a testament to our commitment to innovation and performance. The TVS Apache RR 310’s exceptional performance on the track showcases its cutting-edge technology and unwavering reliability. We couldnt be prouder of the entire team and the motorcycles capabilities, as it continues to push the boundaries of speed and endurance. This record-breaking accomplishment solidifies the TVS Apaches position as a true champion in the world of motorcycling.”

Apollo Alpha, zero degree steel belted motorcycle radials have been designed and developed with the primary focus on grip and safety. It has high silica reinforced compound for best grip during cornering and other forms of manoeuvring. With this product Apollo Tyres is also making efforts to radialise the two-wheeler market in India.

Speaking on the achievement, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd, said, “We always believed that we had a winning product in Apollo Alpha, which had been widely tested and accepted by biking experts and enthusiasts, not only in India, but also in Europe. This 24-hour record that has been created at NATRAX, with Apollo Alpha H1 tyres shod on TVS Apache RR 310 bikes, validates our confidence in our two-wheeler radials. It is a matter of great pride for the entire team of Riders, the support staff and the Teams from TVS and Apollo Tyres, for achieving this feat on speed endurance challenge. With this great product shod on their motorcycles, the biking enthusiasts can go out and enjoy their passion will full confidence.”

Key highlights from the 24 hours Speed Endurance Challenge –

The team consisted of 18 riders who relayed on 3 TVS Apache RR 310 motorcycles, shod with Apollo Alpha H1 tyres, starting off the 24-hours speed endurance challenge at 10:00 AM IST on July 2, 2023

As part of the challenge, the riders covered a total of 322 laps, at an average speed 152 km/hr

The top speed recorded during the challenge was 173 km/hr

The challenge has made its way into the India Book of Records for covering 3657.92 kms in 24-hours

The key factors contributing to TVS Apache RR 310s exceptional performance have been its advanced aerodynamic design, crafted in wind tunnel. This has yielded the best-in-class coefficient of drag, to achieve maximum downforce and minimum wind blast, and a higher top speed

- Advertisement -

The race derived power plant makes 34bhp, built to endure & perform at extreme conditions.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com.

About Apollo Tyres Ltd.

Apollo Tyres Ltd. is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

Stay ahead of the curve, every day.

A daily briefing covering news, interviews, and the trends driving the world forward. Curated for readers who want news, not noise.

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Top Gainers · Global

View all
NamePriceChange
BARCBarclays 43,265.00 GBX +1,000,478.17%
BNSScotiabank C$129.52 +32,313.48%
SHOPShopify C$239.71 +34.56%
TECHMTech Mahindra ₹1,790.00 +8.48%
WIPROWipro ₹184.40 +5.95%

Latest Stories

The Connected Exchange: NCDEX CTO Balkrishna Shankwalker on the Future of the Commodity Market

As commodity markets become more complex, NCDEX is rethinking its technology infrastructure around anticipating risks, widening digital access and improving price discovery through more connected market systems.

The best CRM for a small business with a remote sales team is the one that answers at 11 p.m.

Every month, 18,100 people in the US search for...

NumanCap Review 2026 | Markets, Margin and Mobile

Not long ago, trading meant calling a broker, paying...

The Rise of Retail Spaces in India’s Emerging Cities

Organized retail in India remained more or less restricted...

The Death of India’s Unicorn Obsession

As funding becomes more selective and M&A and secondary buyouts gain ground, India’s startup ecosystem is beginning to rethink what success looks like beyond the billion-dollar unicorn valuation.

Related Articles

The Connected Exchange: NCDEX CTO Balkrishna Shankwalker on the Future of the Commodity Market

As commodity markets become more complex, NCDEX is rethinking its technology infrastructure around anticipating risks, widening digital access and improving price discovery through more connected market systems.

The best CRM for a small business with a remote sales team is the one that answers at 11 p.m.

Every month, 18,100 people in the US search for “best CRM for small businesses with remote sales teams” (Semrush, October 2026). The phrase is long, which tells you it is typed by someone with a real problem, not someone browsing. I have been in...

NumanCap Review 2026 | Markets, Margin and Mobile

Not long ago, trading meant calling a broker, paying a hefty commission, and waiting...

The Rise of Retail Spaces in India’s Emerging Cities

Organized retail in India remained more or less restricted to a select few metro...

How vertical SaaS can modernise India’s laundry and garment-care industry

Ask anyone in an Indian city how they get their clothes cleaned, and you'll...

How to Set a WordPress Maintenance Budget Without Guessing

Build a practical WordPress care budget by separating recurring support, renewals, planned improvements and work that needs a separate decision.

From Alerts to Answers: How AI Is Rewriting Fraud Detection in Financial Services

Every bank, credit union, and payments company runs on a quiet paradox. The systems...

5 Best Gift Card Management Software Platforms for Growing Brands

Gift cards have quietly become one of the most valuable tools in a brand’s...

Who Needs to Comply With NIS2? A Sector-by-Sector Guide

Understand who NIS2 applies to, how Essential and Important Entities are classified, and what organisations need to do to strengthen cybersecurity compliance and operational resilience.

5 Best Gift Card Management Software Platforms for Growing Brands

Gift cards have quietly become one of the most valuable tools in a brand’s...

Who Needs to Comply With NIS2? A Sector-by-Sector Guide

Understand who NIS2 applies to, how Essential and Important Entities are classified, and what organisations need to do to strengthen cybersecurity compliance and operational resilience.

Scalefusion Launches Veltar Vulnerability Management for Endpoint Security

Veltar Vulnerability Management connects vulnerability detection with Scalefusion UEM, allowing security and IT teams to assess endpoint risks and move towards remediation within the same workflow.

Where Driver Dollars Are Really Going

Owning a motor vehicle involves a wide variety of ongoing costs that go far...

How is the extensive use of AI causing cyber threats?

At times, when artificial intelligence is involved in routine procedures without even being noticed,...

The Death of India’s Unicorn Obsession

As funding becomes more selective and M&A and secondary buyouts gain ground, India’s startup ecosystem is beginning to rethink what success looks like beyond the billion-dollar unicorn valuation.

Scalefusion Launches Veltar Vulnerability Management for Endpoint Security

Veltar Vulnerability Management connects vulnerability detection with Scalefusion UEM, allowing security and IT teams to assess endpoint risks and move towards remediation within the same workflow.

Where Driver Dollars Are Really Going

Owning a motor vehicle involves a wide variety of ongoing costs that go far...

CFO Mark Patterson Plans $193K Cisco Share Sale

The planned sale follows Patterson's acquisition of 1,795 restricted stock units a day earlier and comes weeks after he sold 5,192 Cisco shares for approximately $578,980.

CFO Mark Patterson Plans $193K Cisco Share Sale

The planned sale follows Patterson's acquisition of 1,795 restricted stock units a day earlier and comes weeks after he sold 5,192 Cisco shares for approximately $578,980.

What Will Happen to Your Home After a Divorce?

Divorce can affect nearly every part of a person’s life, including where they live...

Why AI Adoption Fails in Enterprises; and What Leaders Can Do Differently

Artificial Intelligence has become a boardroom priority. Organisations across industries are investing in AI...

Nebius Acquires AI Inference Startup Inferize

Inferize will join Nebius Token Factory, bringing technology designed to reduce model loading times and idle GPU capacity as Nebius expands its production AI inference capabilities.