Ace Turtle Appoints Shivcharan P as Chief Business Officer for Fashion Division

Ace Turtle, one of India’s leading technology-driven retail company has named Shivcharan P as Chief Business Officer for its fashion division.

Having over 17 years of across various leadership roles in FMCG, online food delivery, and consumer internet industries. Shivcharan in his new role, will oversee the strategic direction and business operations of esteemed brands such as Lee, Wrangler, and the upcoming Dockers brand in the Indian market.

Speaking about the appointment of Shivcharan, Nitin Chhabra, CEO, of Ace Turtle, said, “We are thrilled to welcome Shivcharan to our leadership team. His business acumen and strong understanding of technology-driven businesses align perfectly with our goal to lead the retail industry’s evolution through technology. I am confident that under his guidance, our fashion portfolio will continue to thrive and exceed expectations.”

Before joining Ace Turtle, Shivcharan led strategy and business at Tata Digital where he shaped the company’s loyalty proposition and strategy while piloting a comprehensive loyalty program across the group. He also worked at Swiggy before that where he spearheaded various roles across business operations and headed the food marketplace business.

Commenting on joining the Ace Turtle brand, Shivcharan P, Chief Business Officer, Ace Turtle said, “I am very excited to join Ace Turtle. I am inspired by the company’s goal to transform omnichannel retail on the back of integrated technology that connects consumer understanding and signals all the way back into the supply chain. I look forward to partnering with the talented teams at Ace Turtle and helping deliver this vision.”

In 2021, Ace Turtle acquired long-term licenses for iconic denim brands Lee and Wrangler in India and select South Asian markets, and has grown the sales of Lee and Wrangler by over 100% in FY2023 over FY2022.