Mankind Pharma tie-ups with Ace Turtle to accelerate its omni channel presence in India


India’s leading pharmaceutical company, Mankind Pharma has announced its partnership with Ace Turtle to accelerate its omnichannel transformation in India.

“As a part of the partnership, Ace Turtle will enable Mankind Pharma with a Unified Commerce Platform that supports various omnichannel use cases and drive seamless customer experience at scale across digital channels,” the statement said.

Speaking on the partnership, Mr. Joy Chatterjee, General Manager Mankind Pharma said “At Mankind Pharma, we endeavor to continuously improve customer experience by providing them high quality and affordable products. To consistently deliver the omnichannel experiences that customers expect, we needed to create a strong foundation of technology building blocks. We are happy to partner with an ace turtle as their highly scalable solution will play a critical role in accelerating our omnichannel strategy”.  

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Commenting on the development, Nitin Chhabra, CEO, the ace turtle said “Our partnership with Mankind is a milestone. Mankind Pharma understands the needs of the customers and develops superior quality products at affordable prices. We are delighted to be associated with the brand known for serving life in India. We are confident that our omnichannel platform Rubicon will improve Mankind Pharma’s business performance and build flexibility against future disruptions.”


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Krishna Mali
Krishna Mali
Founder & Editor of TechGraph

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