Speaking with TechGraph, Abhinav Jain, Co-Founder and CEO of Almonds AI, outlined how India’s MarTech ecosystem has focused heavily on consumer-facing intelligence while the country’s real growth continues to depend on complex distribution networks, and how this disconnect led the company to build a channel-first platform that decodes last-mile behaviour and helps brands understand the retailers and partners who shape their market outcomes.
He also discussed the Almonds AI plans to build GenAI co-pilots and intelligent incentive systems that evolve with user behaviour, helping brands turn every channel partner into a more capable and high-performing business unit while scaling growth across Bharat and new global markets.
Read the interview in detail:
TechGraph: The marketing technology landscape has become crowded with AI-powered platforms promising automation and intelligence. What gap in performance or understanding did Almonds AI identify that others failed to address, and how did that insight shape your product strategy?
Abhinav Jain: Most AI platforms in the market were built for direct-to-consumer environments, while India’s largest industries still grow through a layered distribution network of retailers, dealers, and influencers. And that ecosystem was completely underserved.
The gap we noticed was simple but massive: Brands knew everything about their consumer, but almost nothing about their channel partners who actually drive 80–90% of their revenue. That blind spot became our opportunity.
Almonds AI was built as a channel-first platform because the real growth of Bharat comes from its last-mile partners. Our strategy has always been simple: digitise the last mile, decode motivation, and deliver measurable revenue acceleration, not vanity dashboards. As I often say, “MarTech solved consumer intelligence; we’re solving ecosystem intelligence, which is where real growth lives.”
TechGraph: You position Almonds AI as a platform that helps brands scale revenue through channel intelligence. In practical terms, what does “channel intelligence” mean, and how does it translate into real, measurable growth for clients?
Abhinav Jain: Channel intelligence simply means: Knowing what your channel partners are doing, why they’re doing it, and how to influence their next action.
For brands, this translates into clarity on which retailers are slowing down, which SKUs need to push, who needs training versus who needs incentives, and where cross-selling opportunities lie. When you know your ecosystem at that level, growth becomes predictable.
We’ve consistently delivered uplift in retailer throughput, higher scheme participation, faster product adoption, and reduced incentive leakage. In simple words, “Channel intelligence turns distribution from a black box into a growth engine.”
TechGraph: AI in sales and marketing often faces criticism for being data-rich but insight-poor. How do you ensure your platform moves beyond surface-level analytics and actually drives smarter, context-aware decision-making for your clients?
Abhinav Jain: We built Almonds AI with a belief that “data is useless unless it changes someone’s behaviour.” So, our AI goes far beyond reporting. We combine Behaviour AI to understand motivation patterns, Action AI to convert insights into nudges, learning journeys, rewards, and field intelligence from KounterTM to validate everything on the ground.
This creates a closed loop where insights translate directly into action, whether it’s mobilising dormant retailers, directing incentives properly, or increasing learning participation. This is why our clients don’t just get analytics; they get measurable outcomes.
TechGraph: Given that ROI is your core value proposition, what internal frameworks or performance metrics do you use to ensure that the results you deliver are not just impressive on paper but sustainable in the long run?
Abhinav Jain: Almonds AI ensure sustainable ROI through real-time analytics, live dashboards, and AI-driven insights that measure immediate impact and optimise partner engagement. Instant rewards and gamified schemes boost participation and retention, driving consistent sales growth and operational efficiency. This data-driven framework turns loyalty into a measurable growth engine, delivering results that are impactful both on paper and over the long term.
TechGraph: As data becomes the most valuable business currency, brands are growing increasingly cautious about how it’s used and shared. How does Almonds AI balance personalisation and privacy while maintaining regulatory compliance across markets?
Abhinav Jain: From day one, we’ve followed a privacy-by-design approach because trust is non-negotiable in the channel ecosystem. We only collect data necessary to drive behaviour change, ensure transparent consent, comply with all regulations, including India’s DPDP Act, and maintain isolated data environments for every enterprise client.
Importantly, our AI models rely on behavioural signals, not intrusive personal data, to personalise journeys. This allows brands to deliver value without crossing lines. We design AI that respects the individual and empowers the ecosystem because “we personalise experiences, not people.”
TechGraph: The promise of tripling revenues sounds bold, especially in an era when customer acquisition costs are soaring. What does it take, operationally and technologically, to consistently deliver that level of performance?
Abhinav Jain: Revenue doesn’t grow by pushing a button; it grows through consistency, intelligence, and speed. We combine AI trained on India’s real distribution patterns, operational excellence through Kounter’s field intelligence, and a motivation engine that drives consistent partner behaviour.
That means better targeting, cleaner data, reduced pilferage, faster product adoption, and deeper trust in the ecosystem. When these pieces work together, scale becomes a by-product.
I strongly believe “revenue doesn’t grow by chance; it grows by design.” And Almonds AI is that design.
TechGraph: Looking ahead, as generative and predictive AI converge, what role do you see Almonds AI playing in redefining how brands understand their customers, measure impact, and build loyalty in a hyper-personalised economy?
Abhinav Jain: The next decade will be shaped by hyper-personalised commerce, not just for consumers but for the millions of micro-businesses that sell to them. Almonds AI will play a central role by building GenAI co-pilots for retailers and sales teams, creating predictive partner journeys, designing dynamic incentive models, and introducing adaptive learning pathways that grow with the user.
Our mission remains consistent: “Turn every channel partner into a high-performance business unit.” And AI will make that transformation scalable across Bharat and beyond.
