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Tredence, leading data science and AI solutions provider, recently launched the Prescriptive Revenue Growth Management (RGM) platform to help consumer packaged goods (CPG) companies proactively spot growth opportunities and monetize them through prescriptive analytics.
The platform encompasses customizable accelerators (product assortment, pricing, promotion, performance, and executive review), frameworks to assess the maturity of the practice, reusable toolkits, and customer success stories. With the help of a data and AI partner ecosystem and an advisory board, Tredence enables CPGs to scale by ensuring they develop the most effective promotional, pricing, segmentation, and assortment strategies.
“In the rapidly changing digital-first economy, most CPG companies struggle to capitalize on revenue growth opportunities with traditional strategies. Tredence provides CPGs with an AI-powered prescriptive engine to build and maintain a strong commercial strategy,” said Sagar Balan, Chief Business Officer, CPG, Tredence.
“The platform will help companies easily prepare for market disruptions, market consolidation, competition, inflation, trade barriers, and more. By integrating a risk-reward model, hyper-personalization options, and easy pluggability, CPGs can see outpacing category growth within six months,” he further added.