HomeInsidePioneering Ventures becomes Innoterra, plans to help transform the global food ecosystem

Pioneering Ventures becomes Innoterra, plans to help transform the global food ecosystem



Pioneering Ventures, a Swiss-Indian incubator of Agri, food, and technology businesses has announced the establishment of a new corporate entity Innoterra. 

Consolidating its five successful food, finance, and tech businesses, Innoterra aims to produce and supply high-quality, safe, and traceable food from farm to fork in a sustainable, farmer-friendly way.

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The company is also building an integrated platform to connect the entire agri-food value chain to provide farmers access to technology, market, and affordable finance.  Formed to transform the global food ecosystem, Innoterra is committed to creating value for all stakeholders with its impact-driven purpose.

The incubated companies that have now become Innoterra group companies include Desai AgriFoods (formerly Desai Fruits and Vegetables), Samaaru, Farmlink, Milklane, and Innoterra Tech (formerly Lateral Praxis).

Present in 14 countries, Innoterra provides products and services to 65,000 farmers and serves around 1.5 million consumers daily through a range of fully traceable, branded high-quality food products, including farm produce, food products, milk, and milk products, etc.

The data-driven technology platform provides the farmer’s access to tech solutions from AI, big data, and analytics to on-ground tech-integrated farm tools for traceability and monitoring. The platform also integrates knowledge sharing and easy access to affordable finance. The platform aims to build a community of connected stakeholders, driving economies of scale and benefitting each stakeholder from collective resources and expertise.

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Commenting on the launch of Innoterra, Ron Pal, founder of Pioneering Ventures and CEO of Innoterra, said, “In the next 30 years, we will have to increase food productivity by 70% to feed the 10 billion people then living on our planet. As food security and sustainability is becoming an important global challenge, we must critically question the status quo of the industry and the entire food ecosystem. Together, we need to facilitate a fundamental change. Our vision is to build one of the planet’s most impactful food ecosystem platforms with a strong focus on the farming community. We see our company as an integral part of the food ecosystem and view our role as an orchestrator with the mission to provide consumers access to healthier and more sustainably produced food while empowering farmers and other stakeholders in the system.”

Talking about Innoterra’s plans for the future Akshaya Kamath, Chairman of Innoterra India, said, “While developing and rolling out our platform, we will continue to scale up our food operations in India and further expand our sourcing and distribution footprint in regions such as the Middle East, Eastern Europe, and China. We are also systematically working on the realization of the identified business synergies and the acceleration of profitable growth. Our efforts enable us to sustainably supply high-quality traceable products around the year to the addressable adjacent markets with a population of close to three billion people.”

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Krishna Mali
Krishna Mali
Founder, CEO & Group Editor of TechGraph.

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