Daimler Appoints Sreeram Venkateswaran As CBO & President

Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG (“Daimler Truck”) today announced that Sreeram Venkateswaran has been appointed as President and Chief Business Officer of domestic Sales and Customer Service, effective August 29, 2023.

In his new role, Sreeram will be the spearhead of BharatBenz in India. He will be responsible for driving domestic business growth, nurturing strategic partnerships, expanding the BharatBenz sales and service network, and strengthening the credibility of the brand BharatBenz and the BharatBenz product range among Indian customers. He will be overseeing go-to-market product strategies for BharatBenz and will be taking customer and dealer engagements to the next level.

Speaking about the development, Satyakam Arya, Managing Director & CEO, of Daimler India Commercial Vehicles said, “I am pleased to welcome Sreeram Venkateswaran back to Daimler India Commercial Vehicles as we are on the path to transform the BharatBenz brand. Sreeram will be responsible for growing our domestic truck and bus businesses. His proven passion for BharatBenz, his understanding of the brand since inception, and his extensive experience in marketing, sales, and customer service in the transportation industry make him a worthy leader to take the brand and our domestic business to the next level.”

Previously, Sreeram was associated with Mahindra Logistics, Hero Cycles Ltd., Bajaj Auto Ltd., Tata Motors Ltd., and Eicher Motors. In the past, Sreeram worked with DICV for over 5 years. He was a key member of the team that created the ‘BharatBenz’ brand, in addition to defining product portfolios, charting out and setting up the sales and service network, and developing a unique experience for customers in BharatBenz dealerships.

Commenting on his appointment, Sreeram Venkateswaran, the new President and Chief Business Officer of Daimler India Commercial Vehicles said, “Joining DICV after many years is a homecoming for me. I have been tracking the developments around BharatBenz over the years and I am pleased to take on the responsibility of growing the BharatBenz business in India, engaging with stakeholders, and being ahead of the curve which BharatBenz is known for.”

Sreeram has extensive experience over 3 decades in Sales, Marketing, and Brand Management in the Transportation Sector, which includes leading businesses and managing P&L. He served as Chief Executive Officer at MLL Express Services (P) Limited, Gurugram, before joining DICV in his current role. He replaces Mr. Rajaram K, who worked with DICV for over a decade and who contributed handsomely to the growth of BharatBenz in India.