Topics: Social

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

Social Alchemy: Mastering Ads in the Digital Realm

Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...

Inside OnGrid BGV Evolution: Piyush Peshwani On Meeting India’s Demand for Rapid Background Verifications

Speaking to TechGraph, Piyush Peshwani, Co-Founder and CEO of OnGrid spoke about the dynamic landscape of India's Background Verification (BGV) industry, and about OnGrid's...
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Art of Experiential Marketing: Arvind Balan On Maxperience’s Data-Driven Marketing Approach

In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...

Diverse Avenues for Content Creators: An Interview With CosmoFeed CEO Vivek Yadav

Today, our editorial team sat down with Vivek Yadav, Co-founder and CEO of CosmoFeed to understand how its platform maintains a delicate equilibrium between...

British Government Backpedals on Controversial Messaging App Surveillance

In a major concession, the UK government has delayed implementing controversial powers granted under the Online Safety Bill to scan private messages for harmful...
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Pakistan Court Sentenced Death Penalty To Four People For Posting Blasphemy Content On Facebook

Four people on Monday were sentenced to death by a court in Rawalpindi, Pakistan, for posting blasphemous materials on the social media platform Facebook. According...

Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...

Koo’s tribute to Dr. Babasaheb Ambedkar with a floating “Like” icon on Ambedkar Jayanti

On the occasion of Ambedkar Jayanti, Koo, India’s multilingual microblogging platform today converted its like button to a floating icon with Dr. Bhim. Rao...
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Betterhalf launches AstroZodiac App

India-based matrimony app, Betterhalf has announced the launch of its new service app named AstroZodiac App to augment the user’s matchmaking journey. In an announcement,...
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