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India’s largest airline network, SpiceJet has announced its partnership with Snapdeal for the launch of Sky Mall on its in-flight entertainment platform, SpiceScreen.
The authentic in-flight online shopping experience curated by India’s leading e-commerce portal, Snapdeal will feature products and deals from leading product categories like apparel, jewelry range, electronics, and cosmetics among others.
Passengers on all domestic flights operated by SpiceJet can now browse and pick from a catalog of high-quality electronics, fashion accessories, headphones, mobile chargers, and other items, specially curated by Snapdeal.
Confirmation for orders placed in-flight will be obtained on landing and items will be home delivered pan-India.
Speaking on the development, Debojo Maharshi, Chief Business Officer, SpiceJet said, “We are delighted to introduce a truly online shopping experience to flyers 36,000 ft. Our passion for customer service often manifests in innovative and industry-first products and services such as Sky Mall. Snapdeal’s integration into our in-flight entertainment platform SpiceScreen is part of our commitment to constantly innovate and enhance our guests’ travel experiences. We hope to continue to delight our passengers with enhanced services and offerings.”
Commenting on the partnership, Ravi Malani, Head of Product Management, Snapdeal Limited said, “We are delighted to partner with SpiceJet in our ongoing journey to provide multi-channel access to Snapdeal’s category-defining merchandise. Both SpiceJet and Snapdeal are pioneers in how they serve the value-savvy customers of Bharat. With this launch at SpiceJet, Snapdeal attempts to make online commerce relevant and efficient for such customers by offering a large selection of high-quality, value merchandise now not just on the ground but even during the Flight at 36,000 feet.”
SpiceScreen is a first-of-its-kind, light-in-weight, wireless entertainment system developed indigenously by SpiceJet’s team along with a local technology start-up, Mojoboxx that enables seamless delivery of content onto the personal devices of the passengers through the Wi-Fi network.
Unlike traditional in-flight entertainment systems, flyers can easily access SpiceScreen on any of their hand-held devices – a smartphone, tablet, or a laptop by simply connecting to the onboard wireless network by following a few easy steps.