Leading D2C brand aggregator, Mensa Brands has entered into a smart wearable sector with the acquisition of Nodia-based wearable brand Pebble.
“This collaboration will strengthen Pebble’s online footprint and amplify its marketing and branding efforts to become a household digital brand,” the statement said.
Founded by the father and daughter duo, Ajay Agarwal and Komal Agarwal in 2013. Pebble is a lifestyle electronics brand that offers audio products, fitness wearables, and charging solutions with designs that go beyond functionality and innovative technology to enhance the user experience.
Speaking on the acquisition, Ananth Narayanan, Founder & CEO of Mensa Brands said, “We’re thrilled to be partnering with Pebble and its amazing team led by Komal and Ajay. In the fast-growing smart wearables segment, we believe Pebble stands apart as it perfectly combines fashion with cutting-edge technology. Our collaboration with Pebble is set to write the next chapter in the brand’s journey, one which will take it to wider audiences and geographies, scaling its business exponentially in the process.”
Commenting on the development, Komal Agarwal, Co-founder of Pebble said, “Being part of Mensa Brands will help strengthen our position in the wearables market and open up new opportunities for us to leverage. While maintaining our commitment to innovative design and affordable prices, Mensa brands will provide us with the technological innovations and digital brand-building capabilities to disrupt the global smart wearable market.”