Assam-based direct-to-consumer (D2C) tea brand, Esah Tea has raised $400K (Rs 3.0 crore) from NEDFi Venture Capital in its pre-Series A round funding.
Esah, Earlier raised angel investment from SRD Group and Grant From Assam Startup & NEAT-E-Hub.
Settled in Assam, Esah Tea offers a wide range of single-origin organic tea blends sourced from 150+ local gardens and marginal tea growers.
Speaking on the fundraise, Bijit Sarma, Founder & CEO, Esah Tea said “The tea from India has always received a lot of acknowledgments in the domestic and international market. However, over the years, over-commercialization dented the authenticity of the product. Esah aims at reviving the same by empowering local small tea gardeners and delivering single-origin, Artisanal fresh teas. We are glad that our esteemed array of investors infused their trust into our business model.”
Commenting on the investment, PVSLN Murty, Chairman, NEDFi Ventures said, “Esah is producing some world-class tea products. It is maintaining the organic quality which holds a strong market and loyal customer base. The brand has been performing well and appears promising in the longer run. The idea is to work together towards holistic growth of the brand and revival of the industry at large.”
The company intends to utilize the funds in expanding the marketing and operations team primarily. It will also exhaust a part of the raised investment in developing new products, and launching brand stores in new geographies.
The brand is ambitious to convert 20000+ acres of land to organic tea cultivation, and onboard 1000+ Local Small tea growers by 2023.