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India based saving and investment management app, Sqrrl has announced its partnership with ICICI Bank to provide a goal-based investment platform for ‘ICICI Bank Mine.’
“The partnership will allow Sqrrl to integrate its service with ICICI Bank’s ‘iMobile’ app,” the statement said.
Adding the statement, the company said, “With this, the millennial customers of the Bank gain seamless access to various goal-based investment offerings by Sqrrl, from within the ‘iMobile’ app itself.”
Speaking on the partnership, Samant Sikka, Founder, Sqrrl said, “Our focus to offer smooth investment experience to the millennial customers made Sqrrl an ideal first platform partner for ‘ICICI Bank Mine’. We believe that goal-based investing is the first step for young Indians to enter into the world of mutual fund investments.”
“Through the Bank’s iMobile app, we will help customers make their investments with clearly defined goals. Partnering with India’s most trusted bank, ICICI Bank, for our first venture into the B2B space is a big testament to our innovative product thinking and execution capabilities,” Samant added.
Adding to the statement, Sudipta Roy, Head- unsecured Assets, ICICI Bank said in a statement, “Our newly launched millennial banking stack, ‘ICICI Bank Mine’ adopts a platform approach where fintech can integrate to offer financial solutions for millennial customers. Sqrrl is the first partner to integrate with the stack.”
“We are delighted to have them on board. The integration of Sqrrl’s investment platform with our mobile application, iMobile, enables millennial customers to invest easily and save for their goals in a simple, tech-savvy way, from within iMobile itself,” Sudipta added.