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Snapdeal: Gifting started early via e-commerce

With the world going digital furiously this year, Snapdeal witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country.

While in the previous years, shoppers used e-commerce channels to buy and ship to families & friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. Some popular gifts on Snapdeal this year have been toys, kids garments, Sarees, LED Diyas, watches, photo frames  and home products like utensil sets, serving sets, quilts, blankets and bed sheets, and electronic gadgets like mini bluetooth speakers, earphones, Rechargeable LED lights, food items like dry fruits and now even festive masks!

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This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off.

Commenting on the sale, Snapdeal said, “For us, it is extremely satisfying to bring the best selection across experienced online sellers and new sellers from physical markets right up to the doorsteps of our users. Not only does it offer safer choices and better prices, it also allows more sellers to utilise the festive season demand to spur on their businesses. The extent and depth of orders received and shipped from non-metros cities illustrates the accelerated growth of online commerce in recent months.”