Chinese nationalists are accusing a McDonald’s advertisement in Taiwan of supporting independence for the self-ruled island.
The advertisement for a breakfast sandwich, broadcast only in Taiwan, shows a two-second glimpse of a woman’s identity card that lists her nationality as “Taiwan.”
Some called for a boycott. Others said McDonald’s, whose mainland franchises are owned by a group that includes the Chinese Cabinet’s investment arm, should be expelled from China.
“McDonald’s this is what you want to do? Help Taiwan independence?” said a posting on the Sina.com portal signed “Good Knife Still.”