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COVID-19: Cashfree allows organizations to digitally raise relief funds

Digital payment company Cashfree has announced the launch of the “Payment Links for Donation” option to allow organizations to accept donations for COVID-19 relief on its platform.

“Through ‘Payment Links for Donations’, organizations raising funds will be able to accept donations digitally via 100+ payment modes including net banking, UPI, cards, Paytm, etc,” Cashfree in its statement said.

Fundraiser Campaign

“Organisations without a website can raise funds by sharing links over WhatsApp, SMS, email, and other social media platforms. A dedicated team has been set up to help organizations raising donations for COVID-19 relief activities to set up their account and start collecting donations under 12 hours,” it added.

Speaking on the development, Akash Sinha, CEO & Co-founder of Cashfree said, “In the last few weeks, we have witnessed the entire country come together, pool in resources, and fight the battle against COVID-19. At Cashfree, we wanted to use our technical know-how and existing infrastructure to create a product that will help those who are helping others. Through the release of ‘Payment Links for Donation’, we intend to make the process of collecting donations easier for those who do not have the technical infrastructure.”

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