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Esah Tea, an Assam-based D2C tea brand on Wednesday announced the expansion in India’s national capital Delhi, with the launch of its products in over 80 department stores covering locations like West Delhi, East Delhi, Central Delhi, and North Delhi.
The brand also announced its plans to extend its reach to South Delhi, Gurgaon, and Noida in the near future.
This expansion aligns with Esah Tea’s ambitious mission to convert over 20,000 acres of land to organic tea cultivation in Assam while onboarding more than 1000 local small tea growers by 2025.
With a product lineup including Assam Organic Gold CTC Chai, Organic Litchi Black Tea, Organic Whole Leaf Green Tea, Organic Peach Blue Tea, and Butterscotch Chai, Esah Tea is available in Delhi-NCR’s multi-brand stores, as well as select modern outlets such as Baniya ki Dukan (BKD), Max Bazar, Kia Bazar, and Kisan Mandi.
Additionally, Esah Tea offers enticing instant chai variants including Cardamom, Masala, Kadak, and Instant Mango Turmeric Latte, along with health-conscious options.
Speaking about the expansion Bijit Sarma, Founder and CEO of Esah Tea, remarked, “Our journey, expanding from our humble beginnings to Delhi-NCR and beyond, is a testament to our unwavering commitment to providing the healthiest, and the most authentic tea experience for our valued customers.”
“As we grow, we remain resolute in our promise to provide premium, organic teas that not only taste great but also embody our dedication to eco-friendliness and healthy living. In alignment with this, our switch from nylon to pyramid organic cotton tea bags preserves the taste and the planet, showcasing our eco-conscious approach. We firmly believe that our customers deserve the best for their hard-earned money – a healthy, organic choice for their families, free from pesticides,” he added.