Trump Media and Technology Group has moved about $2 billion of its liquid assets into bitcoin and bitcoin-related securities, signaling a deeper commitment to its digital asset strategy.
According to the company’s press release, those holdings now make up roughly two-thirds of Trump Media’s total liquid assets, estimated at around $3 billion.
In addition, the company has allocated $300 million toward an options strategy tied to bitcoin-related securities. Management said it may convert those options into spot bitcoin depending on market conditions. The company expects the holdings to support future revenue generation and potentially finance additional crypto asset acquisitions.
“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan,” CEO Devin Nunes said in the statement. “These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.”
Trump Media’s growing exposure to digital assets comes amid continued regulatory pressure on the crypto sector and increased market volatility. The company, which operates Truth Social and has ventures in streaming and financial technology, did not outline specific revenue plans tied to its bitcoin reserves or offer a timeline for the proposed utility token.
The scale of the bitcoin position puts Trump Media among the more crypto-heavy public companies, alongside names like MicroStrategy, which have adopted similar treasury strategies.