India-based creator commerce platform Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum and Elevation Capital.
Wishlink plans use the fresh capital to expand its creator and brand network, strengthen its technology capabilities, and enhance the shopping experience for consumers while enabling deeper collaboration between creators and brands.
Commenting on the fundraise, Shaurya Gupta, Co-founder, Wishlink, said, “In the last 4 years, we’ve seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content – enabling their audiences to shop better, while adding immense value to brands across their funnel.”
Speaking about the investment in the Wishlink, Nikhil Marwaha, Partner, Investment, Vertex Ventures SEA and India said, “Consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India. Wishlink is best suited to capture this market with its technology-enabled platform and obsessive commitment to creator retention, delivering tremendous value to both brands and consumers alike. We at Vertex Ventures SEA & India are excited to partner with Shaurya and the entire Wishlink team and work towards capturing this massive opportunity.”