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Salesforce Consulting Practice and a distinguished global Tech Consulting boutique firm, Horizontal Digital, announces the strategic addition of Ritu Jhajharia as Associate Director. With...

NCCN and SLACOM Host International Symposium to Improve Breast Cancer Care in Latin America

Experts from across Latin America explore how to improve access to recommended treatment practices based on the latest international guidelines.

BUENOS AIRES, Argentina and PLYMOUTH MEETING, Pa., Nov. 30, 2023 /PRNewswire/ -- Today the Latin American and Caribbean Society of Medical Oncology (SLACOM) and National Comprehensive Cancer Network® (NCCN®) host the Latin American Regional Breast Cancer Summit: Advocating and Implementing Guideline-Concordant Cancer Care for Patients. Esteemed experts from Argentina, Brazil, Mexico, Columbia, Peru, and the United States will present challenges, barriers, and potential solutions for improving access to guideline-concordant breast cancer care in the Latin American region. The regional summit provides an opportunity for a diverse group of multidisciplinary experts to identify and fill any knowledge gaps in breast cancer care and health system processes for cancer prevention and control in Latin America.

NCCN Logo (C)NCCN(R) 2018. All rights reserved.

Visit NCCN.org/global for cancer treatment resources that have been tailored for specific regions or translated into Spanish, Portuguese, and other languages.

"There is a clear and urgent need to improve our current processes and systems, including those that guide patients in navigating health systems in Latin America," said Eduardo L. Cazap, MD, PhD, Founder and First President of SLACOM. "We hope that the findings and recommendations from the SLACOM/NCCN Working Group, as well as the feedback from the Latin American Regional Breast Cancer Summit will inform the development of Implementation Guidelines for Breast Cancer that can be used by patients, physicians, and systems to take action to address the needs of patients."

SLACOM and NCCN first launched a project to convene thought leaders, government entities, health care providers, patients, and civil society members to conduct a rigorous analysis of cancer burden, existing guidelines and healthcare utilization and accessibility, gaps, obstacles, and system disruptions to guideline-concordant care in Argentina in 2022. The SLACOM/NCCN Working Group developed a set of findings and recommendations to address the major impediments to guideline implementation in breast cancer care, which were presented and discussed at the summit.

That summit also included a presentation outlining the World Health Organization (WHO) Global Breast Cancer Initiative Implementation Framework to provide a practical model to help inform the work of the group moving forward.

"We are honored to continue working alongside SLACOM and others in the Latin America region," said Wui-Jin Koh, MD, Chief Medical Officer, NCCN. "People with cancer everywhere should have access to treatment based on established evidence-based, expert consensus guidelines. Today's webinar is part of the SLACOM/NCCN Working Group's ongoing commitment to develop procedures that improve the implementation of best practices in this region, according to the latest international standards."

NCCN has previously collaborated with other groups in the Latin American region and translated resources for patients and health care providers into Spanish and other languages. Learn more about how the gold standard NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines®) have been adapted for various locations and resource levels worldwide at NCCN.org/global.

About the National Comprehensive Cancer Network
The National Comprehensive Cancer Network® (NCCN®) is a not-for-profit alliance of leading cancer centers devoted to patient care, research, and education. NCCN is dedicated to improving and facilitating quality, effective, equitable, and accessible cancer care so all patients can live better lives. The NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines®) provide transparent, evidence-based, expert consensus recommendations for cancer treatment, prevention, and supportive services; they are the recognized standard for clinical direction and policy in cancer management and the most thorough and frequently-updated clinical practice guidelines available in any area of medicine. The NCCN Guidelines for Patients® provide expert cancer treatment information to inform and empower patients and caregivers, through support from the NCCN Foundation®. NCCN also advances continuing education, global initiatives, policy, and research collaboration and publication in oncology. Visit NCCN.org for more information.

Media Contact:
Rachel Darwin
267-622-6624
darwin@nccn.org

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AI reality vs. myth: Twelve predictions from SAS for 2024

AI will not take all jobs nor end civilization. But it will help businesses make better decisions.

CARY, N.C., Nov. 30, 2023 /PRNewswire/ -- Artificial intelligence (AI) is everywhere. And stories are rampant about its promise and its threat. Will AI's potential be realized in the year ahead? SAS, the leader in AI and analytics, asked executives and experts across the company to predict trends and key business and technology developments in AI for 2024. Below are some of the predictions they shared.

Visit SAS' 2024 AI predictions page for more trends and forecasts.

Generative AI will augment (not replace) a comprehensive AI strategy
"Generative AI technology does a lot of things, but it can't do everything. In 2024, organizations will pivot from viewing generative AI as a stand-alone technology to integrating it as a complement to industry-specific AI strategies. In banking, simulated data for stress testing and scenario analysis will help predict risks and prevent losses. In health care, that means the generation of individualized treatment plans. In manufacturing, generative AI can simulate production to identify improvements in quality, reliability, maintenance, energy efficiency and yield."
Bryan Harris, Chief Technology Officer, SAS
[Note: Earlier this year, SAS committed $1 billion to AI-powered industry solutions.]

AI will create jobs
"In 2023, there was a lot of worry about the jobs that AI might eliminate. The conversation in 2024 will focus instead on the jobs AI will create. An obvious example is prompt engineering, which links a model's potential with its real-world application. AI helps workers at all skill levels and roles to be more effective and efficient. And while new AI technologies in 2024 and beyond may cause some short-term disruptions in the job market, they will spark many new jobs and new roles that will help drive economic growth."
Udo Sglavo, Vice President of Advanced Analytics, SAS

AI will enhance responsible marketing
"As marketers we must consciously practice responsible marketing. Facets of this are awareness of the fallibility of AI and alertness to possible bias creeping in. While AI offers the promise of enhanced marketing and advertising programs, we know that biased data and models beget biased results. In SAS Marketing, we are implementing model cards that are like an ingredient list, but for AI. Whether you create or apply AI, you are responsible for its impact. That's why all marketers, regardless of technical know-how, can review the model cards, validate that their algorithms are effective and fair, and adjust as needed."
Jennifer Chase, Chief Marketing Officer, SAS

Financial firms will embrace AI amid a Dark Age of Fraud
"Even as consumers signal increased fraud vigilance, generative AI and deepfake technology are helping fraudsters hone their multitrillion-dollar craft. Phishing messages are more polished. Imitation websites look stunningly legitimate. A crook can clone a voice with a few seconds of audio using simple online tools. We are entering the Dark Age of Fraud, where banks and credit unions will scramble to make up for lost time in AI adoption – incentivized, no doubt, by regulatory shifts forcing financial firms to assume greater liability for soaring APP [authorized push payment] scams and other frauds."
Stu Bradley, Senior Vice President of Risk, Fraud and Compliance Solutions, SAS

Shadow AI will challenge CIOs
"CIOs have struggled with 'shadow IT' in the past and will now confront 'shadow AI' – solutions used by or developed within an organization without official sanction or monitoring by IT. Well-intentioned employees will continue to use generative AI tools to increase productivity. And CIOs will wrestle daily with how much to embrace these generative AI tools and what guardrails should be put in place to safeguard their organizations from associated risks."
Jay Upchurch, Chief Information Officer, SAS

Multimodal AI and AI simulation will reach new frontiers
"The integration of text, images and audio into a single model is the next frontier of generative AI. Known as multimodal AI, it can process a diverse range of inputs simultaneously, enabling more context-aware applications for effective decision making. An example of this will be the generation of 3D objects, environments and spatial data. This will have applications in augmented reality [AR], virtual reality [VR], and the simulation of complex physical systems such as digital twins."
– Marinela Profi, AI/Generative AI Strategy Advisor, SAS

Digital-twin adoption will accelerate
"Technologies like AI and IoT [Internet of Things] analytics drive important sectors of the economy, including manufacturing, energy and government. Workers on the factory floor and in the executive suite use these technologies to transform huge volumes of data into better, faster decisions. In 2024, the adoption of AI and IoT analytics will accelerate through broader use of digital-twin technologies, which analyze real-time sensor and operational data and create duplicates of complex systems like factories, smart cities and energy grids. With digital twins, organizations can optimize operations, improve product quality, enhance safety, increase reliability and reduce emissions."
Jason Mann, Vice President of IoT, SAS

Insurers will confront climate risk, aided by AI
"After decades of anticipation, climate change has transformed from speculative menace to genuine threat. Global insured losses from natural disasters surpassed $130 billion in 2022, and insurers worldwide are feeling the squeeze. US insurers, for example, are under scrutiny for raising premiums and withdrawing from hard-hit states like California and Florida, leaving tens of millions of consumers in the lurch. To survive this crisis, insurers will increasingly adopt AI to tap the potential of their immense data stores to shore up liquidity and be competitive. Beyond the gains they realize in dynamic premium pricing and risk assessment, AI will help them automate and enhance claims processing, fraud detection, customer service and more."
Troy Haines, Senior Vice President of Risk Research and Quantitative Solutions, SAS 

AI importance will grow in government
"The workforce implications of AI will start being felt in government. Governments have a hard time attracting and retaining AI talent since experts command such high salaries, however, they will aggressively recruit for expertise to support regulatory actions. And like enterprises, governments will also increasingly turn to AI and analytics to boost productivity, automate menial tasks and mitigate that talent shortage."
Reggie Townsend, Vice President of the SAS Data Ethics Practice

Generative AI will bolster patient care
"To advance health and improve patient and member experiences, organizations will further develop generative AI-powered tools in 2024 for personalized medicine, such as the creation of patient-specific avatars for use in clinical trials and the generation of individualized treatment plans. Additionally, we will see the emergence of generative AI-based systems for clinical decision support, delivering real-time guidance to payers, providers and pharmaceutical organizations."
Steve Kearney, Global Medical Director, SAS

Deliberate AI deployment will make or break insurers
"In 2024, one of the top 100 global insurers will go out of business as a consequence of deploying generative AI too quickly. Right now, insurers are rolling out autonomous systems at breakneck speed with no tailoring to their business models. They're hoping that using AI to crunch through claims quickly will offset the last few years of poor business results. But after 2023's layoffs, remaining staff will be spread too thin to enact the necessary oversight to deploy AI ethically and at scale. The myth of AI as a cure-all will trigger tens of thousands of faulty business decisions that will lead to a corporate collapse, which may irreparably damage consumer and regulator trust."
Franklin Manchester, Global Insurance Strategic Advisor, SAS

Public health will get an AI boost from academia
"Public health is achieving technologic modernization at an unprecedented rate. Whether overdoses or flu surveillance, using data to anticipate public health interventions is essential. Forecasting and modeling are rapidly becoming the cornerstone of public health work, but government needs help. Enter academia. We will see an increase in academic researchers carrying out AI-driven modeling and forecasting on behalf of government. It is clear after COVID-19 that the protection of our population will require exceptional technology and collaboration."
Dr. Meghan Schaeffer, National Public Health Advisor and Epidemiologist, SAS

Want more?
This spring, you can talk with SAS executives about their predictions and explore the latest in AI and analytics. Join business leaders and analytics experts for SAS Innovate, April 16-19, 2024, in Las Vegas. Sign up today for updates on the conference and early-bird pricing.

About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2023 SAS Institute Inc. All rights reserved.

Editorial Contact:
Mike Nemecek 
SAS
mike.nemecek@sas.com
919-531-5140
sas.com/news

SAS AI predictions and trends for 2024

 

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Best Agrolife Acquires 99% Stake in Kashmir Chemicals; Becomes Major Partner

Best Agrolife Ltd. (BAL), a prominent player and one of the largest agro-input manufacturers in India, has executed a strategic investment in Kashmir Chemicals...

Biocon Biologics Successfully Completes Integration of Viatris’ Biosimilar Business in 31 Countries in Europe

BENGALURU, India, Nov. 30, 2023 /PRNewswire/ -- Biocon Biologics Ltd (BBL), a subsidiary of Biocon Ltd (BSE code: 532523, NSE: BIOCON), today announced that the integration of the Viatris' biosimilars business in 31 European countries has been successfully completed.

Biocon Biologics

Following the acquisition of substantially all of the global biosimilar business of Viatris in November 2022, and the related integration of over 70 emerging market countries in July 2023 and North America in September 2023, the full transition of Viatris' biosimilars operations to Biocon Biologics Ltd in Europe represents another significant milestone as a world-leading biosimilars company.

In Europe, Biocon Biologics portfolio includes 7 biosimilars: Insulin Aspart and Insulin Glargine, Bevacizumab, Pegfilgrastim, Trastuzumab, Adalimumab, and Etanercept. At a global level, Biocon Biologics has a robust pipeline of 20 assets for diabetology, oncology, immunology, ophthalmology, and bone health. Serving over 5.7M patients annually, the Company is committed to providing access to high-quality therapies and solutions to patients, healthcare systems and governments across the globe.

Shreehas Tambe, CEO & Managing Director, Biocon Biologics Ltd, said: "The integration of the Viatris' biosimilar business in Europe ahead of schedule is another important milestone for Biocon Biologics in our journey as a global biosimilars leader. We are pleased to expand access to life-saving treatments for patients across Europe. Our unique, fully integrated capabilities and robust pipeline of 20 products will allows us to better address patient needs and be a reliable partner to health organisations."

Jozef Belcik, Head of Commercial Europe & JANZ, Biocon Biologics Ltd, said: "We are extremely pleased to have reached this historic moment and we are proud to lead the way in the advancement of biosimilars. As we continue to drive innovation and invest in the future, our mission is singularly focused on the development, manufacturing, distribution, and commercialization of biosimilars in Europe and in the world."

After the acquisition from Viatris, Biocon Biologics and its partners will commercialize biosimilar products in the following countries: Albania, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, and The United Kingdom.

Note about biosimilars:
Based on IQVIA White Paper "The impact of biosimilar competition in Europe, IQVIA (2022)", as of 2022, the cumulative savings at list prices from the impact of biosimilar competition in Europe reached over €30 billion. Furthermore, since the launch of biosimilars these provided nearly 4.5 billion patient treatment days to European patients.
Source: 
1-The impact of biosimilar competition in Europe, IQVIA (2022)
 December 2022. https://www.iqvia.com/-/media/iqvia/pdfs/library/white-papers/the-impact-of-biosimilar-competition-in-europe-2022.pdf

About Biocon Biologics Limited:

Biocon Biologics Ltd. (BBL), a subsidiary of Biocon Ltd., is a unique, fully integrated, global biosimilars company committed to transforming healthcare and transforming lives by enabling affordable access to high quality biosimilars for millions of patients worldwide. It is leveraging cutting-edge science, innovative tech platforms, global scale manufacturing capabilities and world-class quality systems to lower costs of biological therapeutics while improving healthcare outcomes.

BBL has acquired substantially all of the global biosimilars business of its long-standing partner Viatris, which is a historic milestone in its value creation journey. Biocon Biologics has commercialized eight biosimilars in key emerging markets and advanced markets like U.S., Europe, Australia, Canada, and Japan.

The Company has a pipeline of 20 biosimilar assets across diabetology, oncology, immunology, ophthalmology, and other non-communicable diseases. It has many 'firsts' to its credit in the biosimilars industry. As part of its environmental, social and governance (ESG) commitment, BBL is advancing the health of patients, people, and the planet to achieve key UN Sustainable Development Goals (SDGs). Website: www.bioconbiologics.com; Follow us on LinkedIn: Biocon Biologics ; Twitter: @BioconBiologics for company updates.

Biocon Limited, publicly listed in 2004, (BSE code: 532523, NSE Id: BIOCON, ISIN Id: INE376G01013) is an innovation-led global biopharmaceuticals company committed to enhance affordable access to complex therapies for chronic conditions like diabetes, cancer and autoimmune. It has developed and commercialized novel biologics, biosimilars, and complex small molecule APIs in India and several key global markets as well as Generic Formulations in the US, Europe & key emerging markets. It also has a pipeline of promising novel assets in immunotherapy under development. Website: www.biocon.com; Follow-us on Linked In: Biocon Limited; Twitter: @bioconlimited for company updates.

Forward -Looking Statements: Biocon

This press release may include statements of future expectations and other forward-looking statements based on management's current expectations and beliefs concerning future developments and their potential effects upon Biocon and its subsidiaries/ associates. These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst other: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the Indian and global biotechnology and pharmaceuticals industries, increasing competition in and the conditions of the Indian and global biotechnology and pharmaceuticals industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Biocon, nor our Directors, or any of our subsidiaries/associates assume any obligation to update any particular forward-looking statement contained in this release.

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Go Green at Bali Jatra 2023: The Largest Open-Air Festival in Asia Returns with Thrilling Attractions While Promoting Sustainability

CUTTACK, India, Nov. 30, 2023 /PRNewswire/ -- The historic Bali Jatra, one of Asia's largest open-air festivals, was inaugurated on Monday, November 27 with great fervor and enthusiasm. The festival, which celebrates the maritime glory of the people of Odisha, commenced with the gracious presence of esteemed dignitaries and government officials.

Hon'ble Minister of Finance, Government of Odisha, Shri Bikram Keshari Arukha, had the honor of inaugurating the festival at the Bali Jatra ground. He was joined by Chief Speaker Hon'ble Member of Parliament, Shri Bhatruhari Mahtab, and Hon'ble Guest Minister, Shri Ranendra Pratap Swain, Department of Agriculture & Farmers' Empowerment, Government of Odisha. The event witnessed the participation of several other prominent figures, including Hon'ble Members of Parliament (MPs) and Members of the Legislative Assembly (MLAs) of Cuttack, Cuttack Municipal Corporation (CMC) Mayor Shri Subhash Chandra Singh, and Deputy Mayor Ms. Damayanti Majhi, among others.

This year's Bali Jatra festival promises to be an extraordinary experience featuring an array of attractions designed to delight visitors. Among the highlights are a tunnel aquarium, a digital exhibition, an eco-friendly fire show, an urban self-help group (SHG) enclosure, a rural pavilion, an art exhibition, and captivating sand art displays.

The digital hanger stands out as a unique offering, providing visitors with an immersive experience that includes anamorphic, augmented reality (AR) and virtual reality (VR) displays, engaging digital games, a digital pathway, the Corporators' Corner, and an exhibition featuring the present Members of Parliament (MPs) and Members of the Legislative Assembly (MLAs) of Cuttack.

A remarkable collection of 420 stalls has been set up by Odisha Rural Development and Marketing Society (ORMAS), showcasing a diverse range of handlooms, handicrafts, agri-horticulture value-added products, and authentic spices. These stalls feature the work of talented women producers and artisans from across 30 districts of Odisha and 22 other states including Delhi, Haryana, Punjab, Manipur, Tripura, and Chhattisgarh. Mission Shakti Self Help Groups, a leading entity in empowering women and fostering local entrepreneurship, proudly announced the opening of 70 stalls in Cuttack. These stalls offered a diverse range of products, from exquisite handicrafts to mouth-watering food items, all meticulously crafted by its talented members.

This initiative aims to empower women by providing opportunities to strengthen their economic condition. Furthermore, the Cuttack Municipal Corporation (CMC) has established the 'Mo Khata' counter, offering recycled waste turned into manure for sale.

Environmental sustainability has been a key focus of the Bali Jatra festival this year. CMC has taken numerous precautionary measures to ensure the festival remains plastic litter-free.

Eighteen dedicated stores have been designated for the collection of plastic waste, and shopkeepers and vendors have been educated on the importance of waste segregation. Dry and wet dustbins have been made available throughout the festival grounds, and individuals who deposit bulk waste such as tin cans, PET beverage containers, and plastic items will receive token money as an incentive. Additionally, eight Food Safety teams have been formed to ensure the availability of high-quality food, and regular defogging and sprinkling of water will be conducted to prevent dust accumulation.

Enhancing the lively atmosphere of the event, a stunning laser light show was inaugurated by CMC Mayor Shri Subhash Chandra Singh. The spectacle was met with tremendous appreciation from the visitors, making it a night to remember, beautifully blending local commerce and entertainment. The combination of diverse stalls and captivating entertainment adds to the vibrancy and charm of the Bali Jatra festival.

Bali Jatra is deeply rooted in the cultural heritage of Odisha and holds significant historical value. The festival takes place on the banks of the majestic river Mahanadi at Gadagadia Ghata and commences on Kartika Purnima, the day when Odia's sail handmade colorful boats in rivers and ponds, symbolizing their ancestors' voyages for trade to distant lands.

In a momentous event held at the Barabati Stadium last year, Bali Jatra etched its name in history. On 15th November 2022, the festival achieved a remarkable feat, making its mark on the global map by setting a Guinness World Record. Thousands of paper boats, symbolizing tradition and festivity, were lovingly crafted by 2,121 students from 22 different schools in Cuttack. Their efforts resulted in an astounding 22,000 paper boats being made within a mere 35 minutes. The joint efforts of the Cuttack District Administration and the Cuttack Municipal Corporation (CMC) made this record-breaking event possible. Their dedication and support have provided a platform for the tradition and culture of Odisha to flourish and be celebrated on an international scale, further solidifying its place as a cultural phenomenon.

Bali Jatra continues to evolve and captivate the hearts of millions and thrives as a significant trading event attracting merchants from all corners of the country. As the festival looks to the future, it promises to bring even greater joy, spectacle, and cherished memories to all who immerse themselves in its vibrant charm.

Make sure not to miss the awe-inspiring Bali Jatra Festival, where tradition, culture, and celebration intertwine to create a truly remarkable experience!

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SMIRNOFF INITIATIVE REIGNITES SOCIAL CONNECTIONS THROUGH CULTURAL ACTS AROUND THE WORLD

LONDON, Nov. 30, 2023 /PRNewswire/ -- Smirnoff, the world's #1 vodka[1], is today unveiling multimarket activations to boldly champion the power of the collective and reignite social connections around the world in a celebration of the spark that's created when different people, flavours and ingredients come together.

 

 

With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past[2], this new initiative aims to tackle feelings of disconnection and isolation around the world. Rolling out in more than 20 countries including the UK, Canada, North America, Mexico, Brazil, Ireland, India and Australia, the initiative will bring local communities together through activities, partnerships and events that lean into local culture and passion points such as music, sport and dance.

These activations will be underpinned by a new global creative, Atomic, which brings this inclusive ethos to life through a playful "life is like a cocktail" metaphor. Embodying the spirit of togetherness, the spot, initially launching in the UK, shows a diverse group of people spontaneously turning into bubbles which mix together before turning back into human form and finally connecting with one another.

In the UK, Smirnoff is reigniting social connection with a focus on lowering social barriers through a new long-term partnership with Sinead Burke's accessibility and inclusion consultancy, Tilting the Lens, and Stonegate, one of the UK's largest hospitality groups, to make socialising more accessible.

Spearheaded by an event curated by legendary nightlife performers, Sink The Pink, the London launch took place last night, Wednesday 29 November, and was hosted by comedian Fats Timbo and actor Layton Williams. The night saw Drag Syndrome, a collective of fabulous Kings and Queens with Down syndrome, take to the stage alongside an array of performers including former Spice Girl Mel C.

The venue was transformed to showcase some of the ways in which barriers found in the built environment of our social venues can be addressed. The inclusion of features such as a low-counter bar, accessible viewing platforms, a quiet room, BSL interpreters and visual interpreting tools meant that Disabled guests were able to enjoy the night as their full, true, and diverse selves.

The ambition is that the brand's partnership with Stonegate and Tilting the Lens will drive positive change for the Disabled community over the coming months by reviewing the settings in which people drink and engage with Smirnoff products.

Lady Mercury and Lady Francesca, members of Drag Syndrome, commented:

"As a collective of fabulous drag artists, we love performing and had a great time on stage alongside all of the other talented acts. Through the new partnerships that Smirnoff announced last night, we hope to see more events like this across the UK with easier access and representation of the Disabled community in the audience."

Sinéad Burke, CEO and Founder of Tilting the Lens, commented: 

"Smirnoff's commitment to implement measurable changes in accessibility, by working with Disabled people, is a much-needed approach to a sector that, for too long, has excluded Disabled people as customers and talent. Viewing accessibility not merely as a measure of compliance, but one of community and creativity means that through the inclusion of Quiet Rooms, British Sign Language performers, inclusive furniture, and trained staff, Disabled people can be who they are, as they are, not merely for one night only."

Beyond the UK, Smirnoff has used the medium of dance to reignite social connections across Brazil through its partnership with popstar IZA to launch a unique track and dance challenge that has got everyone moving together. The initiative has spanned borders with interactive billboards in major global cities encouraging passers-by to get involved. 

In the US, Smirnoff has been using the power of sport to reignite social connections with an NFL partnership that encourages all fans to come together and celebrate their unique traditions and fandom for Game Days. A new national TVC campaign launched with custom spots that demonstrate the cultures of each fanbase alongside a coin toss activation that enabled fans to win delicious game day cocktails, demonstrating how Smirnoff brings people together.

Stephanie Jacoby, Smirnoff Global Brand Director, commented: 

"Despite there being more ways than ever for us to connect with one another, we know that feelings of loneliness and isolation are rising around the world. At Smirnoff, we fundamentally believe that we're better when we're together, which is why these acts feel so important and relevant for today. By reinforcing social connections and doubling down on our longstanding commitment to diversity and inclusivity, we aim to make it as easy as possible for as many people as possible to come together." 

More activities are being planned in markets all around the world over the coming months, including fresh partnerships and initiatives focussed on festival season and Pride - building on Smirnoff's well-established commitment to the LGBTQIA+ community - and ensuring they continue to reignite social connections and bring people together like never before.

NOTES TO EDITOR

For all media inquiries and/or interview requests, please contact smirnoffglobal@smarts.agency
The Atomic creative spot can be viewed here and behind the scenes of production is available here.

About Smirnoff Vodka

Smirnoff is the world's #1 vodka[3] and Diageo's most popular spirit brand by volume[4]. Smirnoff is a brand for everyone and has been enjoyed for more than 150 years. To learn more about Smirnoff and any upcoming news, visit www.smirnoff.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

[1] Spirits Business, Brand Champions Report 2023
[2] McCann Worldgroup Truth Central Truth About Youth 2023
[3] Spirits Business, Brand Champions Report 2023
[4] Diageo Performance Results for fiscal year 2023

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Smirnoff launches new global digital first creative, Atomic

 

Sinead Burke, CEO of Tilting The Lens and Drag Syndrome at Smirnoff event to launch new global initiative to drive social connections.

 

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Unither Pharmaceuticals celebrates 30 years of innovation and expertise

PARIS, Nov. 29, 2023 /PRNewswire/ -- Unither Pharmaceuticals, a leading CDMO (Contract Development and Manufacturing Organization), celebrates 30 years in business. In 1993, Unither Pharmaceuticals began operations by acquiring a 17-man pharmaceutical plant that produced 3 pharmaceutical forms. Today, the company is a world leader in the manufacture of sterile unit doses, with a production capacity of 5 billion doses and a presence on four continents. This growth is also reflected in rising sales, which should reach 500 million euros by 2023.

To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/9229051-unither-pharmaceuticals-celebrates-30-years-innovation-expertise/

Unither first implemented Blow-Fill-Seal (BFS) technology in 1995, enabling them to manufacture sterile doses of saline solutions, asthma medications, and eye drops. From 1997 onwards, the company developed its international business, first by exporting its products, then by acquiring a factory in the United States in 2013. With the acquisition of Barretos in 2015, Unither gained a foothold in Brazil. Then in 2020, an acquisition in China, inNanjing, consolidated its global footprint. In 2022, Unither further expanded its activities with the acquisition of a new site specializing in ophthalmology in São Paulo. This international development is designed to support its customers' international industrial strategies by getting closer to their target markets.

Since its inception, Unither has been at the forefront of innovation, continuously striving to improve patients' lives. Eric Goupil, President of Unither Pharmaceuticals, reminds the group's vision: "We want to be recognized for making healthcare solutions that improve and simplify patients' lives accessible to as many people as possible. We imagine new ideas, and our enthusiasm and energy enable us to realize them for the benefit of our customers.".

Jean-François Hilaire, CEO of Unither Pharmaceuticals, looks to the future: "Unither's vocation is to support our customers in their drive for innovation and in their efforts to meet the demands of their markets. With Euroject®, our recent breakthrough in merging a single-use dose with a needle to create a ready-to-use injection system, illustrates Unither's commitment to simplifying the lives of healthcare practitioners and patients, while keeping costs under control.".

About Unither Pharmaceuticals:  www.unither-pharma.com/about/who-are-we/

Press contact:
contact@unither-pharma.com

 

Unither Pharmaceuticals celebrates 30 years of innovation and expertise

 

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Interview: Redefining Cricket Fantasy Gaming Experience With Super4 CEO Rohit Bansal

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Interview: Modernizing Field Sales Operations With Delta Sales App Director Ekta Golchha

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Relsus Empowers India’s Plant-based Protein Industry

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CTM, Huawei and M.U.S.T. collaborate to launch cross-regional “5G Smart Campus”

SHENZHEN, China, Nov. 23, 2023 /PRNewswire/ -- Addressing the smart campus development needs in Macau SAR, China, CTM has partnered with Huawei and the Macau University of Science and Technology (M.U.S.T.), to establish the first Smart Campus Private Network in Macau SAR, China, and also the first cross-regional solutions between Mainland China and Macau SAR China, which rides on the high security of CTM 5G networks, providing a safe and mobile network environment for scientific research in school.

Utilizing Huawei's pioneering 5G Mobile VPN solution, the 5G Smart Campus Network empowers teachers and students to securely access the campus' intranet with high-speed capabilities regardless of their physical location via the 5G network. The network ensures data remains within the campus' private network, enhancing the protection of sensitive data. The solution facilitates academic research and enhances user experience. Additionally, the solution extended to support with international roaming, allowing seamless access to the campus intranet for teachers and students abroad.

The solution also supports the scientific research of the Macau Science-1 satellite project. This solution addresses the limitations of the current data transmission method between ground stations by establishing a cross-regional 5G Private Network. Enhancing speed, security, and large bandwidth, it elevates the accuracy and efficiency of planetary magnetic field data collection for the Macau Science-1 satellite project, providing strong support to the research teams located at the M.U.S.T. in Macau SAR, China, also the ground stations located in Xi-An and Ning-Bo in Mainland China. This pioneering 5G application will not only contribute to Macau's aerospace research but also allow Macau SAR, China to shine at the intercity event.

The project clinched the first prize in the 6th "Bloom Cup" 5G Application Competition organized by the Ministry of Industry and Information Technology of the People's Republic of China and was awarded the Best International Application Award among the applications from 23 countries and regions worldwide.

Dr. Tong Ka Lok, Vice-President of M.U.S.T. highlighted that "5G Smart Campus" is an innovation project that combines 5G technology and campus infrastructure, as well as an innovative demonstration for the promotion and adoption of 5G technology in Macau SAR, China. M.U.S.T. has continued to increase investment in information infrastructure, established a modern data center, developed the system architecture of large platforms and micro-services, and achieved Wi-Fi 6 network coverage throughout the campus, which lays a solid foundation for the construction of the "5G Smart Campus".

Ms. Ebel Cham, Commercial Vice-President of CTM said that since the launch of 5G services, CTM has popularized smart application scenarios under a 5G cloud network integration through its "Three Networks, Four Centers and One Platform" smart city comprehensive infrastructure. The collaboration enhances the safety and convenience of connecting to the campus intranet and applications by CTM 5G network across Macau SAR, China. Meanwhile, CTM will waive the 5G data usage when connecting to intranet and campus applications within Mainland China, Macau SAR, China, and Hong Kong SAR, China.

(PRNewsfoto/Huawei)

 

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COP28 UAE: SANY Promotes Green Manufacturing Transformation, Takes Concrete Action to Tackle Climate Challenges

CHANGSHA, China, Nov. 23, 2023 /PRNewswire/ -- SANY Group, ("SANY"), a globally leading enterprise of the high-end equipment manufacturing industry, is accentuating advancing sustainable development and the green manufacturing transformation of the heavy machinery industry, ahead of the COP28 UAE, that is set to take place from November 30 to December 12 in Dubai. The theme of the 13-day program this year is "Actionism," calling for people to rise to meet the climate change challenges.

The COP28 will center on four major paradigm shifts – namely accelerating the transition from fossil fuels, agreeing on climate finance shifts, emphasizing the role of people and nature in climate action, and ensuring the summit is an inclusive event that women, indigenous people, local communities, youth, countries and more can all be a part of.

SANY is responding actively and positively to the summit's agenda with concrete actions to promote the transformation of green manufacturing, bringing sustainable solutions to the industries of mining, construction, wind power, and more.

Taking green actions to build a sustainable future

SANY is vigorously expanding the use of green energy (renewables such as solar and wind) in production processes to reduce the reliance on traditional energy sources, lower carbon emissions, and support climate change actions. It has adopted multiple initiatives, especially in accelerating the R&D and application of wind energy, hydrogen, and electrification solutions, and achieved significant results.

SANY's subsidiary SANY Renewable Energy has been investing in and constructing wind farms to boost the proportion of wind power in the energy structure, through intelligent upgrades in manufacturing and creating intelligent workshops. By doing this, SANY Renewable Energy has reduced the overall unit energy consumption and carbon emissions by 15 percent compared to pre-upgrade.

In 2022, SANY has added more than 3,000 energy metering connections. SANY built China's first intelligent mixing station park and invested 3.22 million yuan in photovoltaic construction that will produce 900,000 kWh of power annually. The park will cut 887 tons of carbon emission, 242 tons of dust emissions, 26.7 tons of sulfide, and 13.4 tons of nitric oxide to achieve synergetic development of intelligent manufacturing and environmental conservation.

A total of 11 subsidiaries of SANY have installed photovoltaic power generation equipment, with clean energy usage amounting to 16.013 million kWh.

SANY is actively engaged in the R&D of hydrogen fuel cell technology to improve battery efficiency, reduce cost, and boost the production and storage capabilities, while expanding the applications of hydrogen energy.

Innovation-driven climate action tackles industry bottlenecks

Through establishing a green supply chain, SANY adopts renewable materials and environmentally friendly technologies to reduce resource waste and improve the sustainability of the supply chain.

SANY continues to improve the long-term mechanism for pollution prevention and control, strengthen the control of waste emissions including water, gas, and other hazardous substances, and be cautious of business and operation actions that could damage the ecological environment. In 2022, the group's wastewater and gas emissions met the standard rate of 100 percent, with a 100 percent compliance rate for hazardous waste disposal.

The group is also pushing for using environment-friendly materials to minimize pollution, so that the carbon reduction throughout the product life cycle also includes materials. In 2022, its VOCs emission density was 0.0011 tons per million revenue, a 39.71 percent reduction from the base year.

Meanwhile, the continuous upgrade of production techniques and processes, promotion of energy conservation technologies, and advancement of low-carbon technology development are not only playing key roles in improving production efficiency, but also reducing carbon footprint and aims to reach the "dual-carbon" goals.

Calling for the public's participation

SANY has been carrying out training programs and campaigns centered on environmental protection for employees, while further raising community engagement in terms of green, low-carbon, community-friendly, and educational innovation agendas. In 2022, the company employees completed 687.4 hours of volunteer work, and SANY invested 9.75 million yuan in the year to support 15 public welfare projects.

SANY Construction Industry is leading the green technology application in urban infrastructure construction to accelerate the sustainable development of cities and building intelligent cities, green transportation systems, and energy-conserving architectures to reduce energy consumption, improving urban environment quality and people's livelihoods.

In terms of biodiversity and sustainable development, SANY emphasizes the conservation of soil, ocean, crops, and animals to create a better future, and advocates a circular economy to decrease the waste of resources.

In the context of increasingly severe issues of global climate change, SANY, as a leader in the green industry, is committed to promoting sustainable development and actively joining global efforts to address climate change through comprehensive initiatives such as green supply chains, green energy, and carbon emission reduction.

For more information about SANY Group, please visit www.sanyglobal.com or follow us on Facebook or YouTube.

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autoX Awards Winners Announced: These 10 Cars & Bikes are the ‘Best of 2023’

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Finalto Selects Solace to Upgrade Trading Platform

Upgrading their data distribution backbone will help Finalto meet the performance and reliability standards required to remain competitive

LONDON, Nov. 20, 2023 /PRNewswire/ -- Solace, the leading enabler of event-driven architecture for real-time enterprises, announced today that Finalto, a London-based financial services firm, is replacing its legacy messaging infrastructure with Solace PubSub+ Platform in order to stay ahead of the curve in an environment with ever-increasing market data volume, providing efficient, low latency pricing and trading to its clients.

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As a broker, Finalto will accept trades from clients and submit them to liquidity providers. To offer competitive pricing for its customers, Finalto required a trading platform that could support higher throughput and lower latency which their current system was unable to deliver.

"We knew our desire to continually improve our offering demanded that we upgrade our trading platform's data distribution infrastructure, and quickly realized Solace was the answer," said Paul Groves, CEO, Finalto Financial Services Ltd and Finalto Trading Ltd. "The Solace team's deep experience in building high performance trading systems was as impressive as it was unsurprising, given their stable of blue-chip customers in the Capital Markets space."

To support this shift, Finalto is deploying a combination of Solace PubSub+ Event Broker appliances and software in financial centers around the world, including London, Copenhagen, New York and Singapore. The company is linking these event brokers to build an event mesh that will efficiently stream information across their enterprise in real-time – from the low latency distribution of market data that informs trades, to the guaranteed delivery of pre- and post-trade data between front-, middle- and back-office systems across lines of business and geographies.

"We're proud to be helping Finalto expand their business by upgrading their trading platform," said David Mitchell, Regional VP, United Kingdom and Ireland, Solace. "By giving Finalto the power to route tens of millions of messages a second with mere microseconds of latency, our proven technology will be a key part of their ongoing success."

About Finalto
Finalto is a market leader in global financial services. Formerly the Tradetech group comprising of a number of B2B businesses, CFH, Alpha, and Tradetech 360 in addition to our B2C brand Markets.com, we have been raising the industry bar for years. We are market leaders in next-generation multi-channel trading software, systems and liquidity services which are offered in a B2B capacity to our global partner network. Visit https://finalto.com to learn more.

About Solace
As the experts in EDA, Solace helps enterprises become modern and real-time by giving them everything they need to make their business operations and customer interactions event-driven. With PubSub+, a complete events streaming and management platform, the company provides a comprehensive way to create, document, discover and stream events from where they are produced to where they need to be consumed. Established enterprises worldwide use Solace's advanced event broker technologies to modernize legacy applications, deploy modern microservices, and build an event mesh to support their hybrid cloud, multi-cloud and IoT architectures. Learn more at solace.com.

Solace Press Contacts

UK
Positive
Carl Escoffier
cescoffier@positivemarketing.com
+44 (0)780 080 5625

Europe & Americas
IBA International
Jamie Kightley
Jkightley@iba-international.com
+44 (0) 1572 757932

APAC
Rice Communications
Neil Mirano
neil.mirano@ricecomms.com
+65 3157 5685

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Soomro: A global expert shines light on opportunities in science for the young

BEIJING, Nov. 20, 2023 /PRNewswire/ -- A report from China Daily: 

In front of the camera, Manzoor Hussain Soomro, 67, in a suit, burst with vigor. Speaking of the role of youth in the Belt and Road Initiative (BRI), he cast his eyes to the volunteers present with visible excitement. "They are the future," he said. "They are more energetic than our generation and more adapted to modern technology, and they are the world's future leaders."

It was the seventh time that Professor Manzoor Hussain Soomro has taken part in the Belt and Road Teenager Maker Camp and Teacher Workshop. The sight of the teachers and students from Azerbaijan, Iran, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Uzbekistan, countries along the Belt and Road, as well as the Chinese volunteers who worked at the venue, impressed him with the aim of the event: to draw on the power of youth. A sustainable supply of talent is a decisive factor for growth in the field of science and technology and beyond.

Railways, roads and bridges bring in engineers

" Science and technology are powerful. For countries with young people who are not good at the development and application of technology, they must seek cooperation to catch up," Soomro said. The Pakistani teacher is committed to researching international scientific and technological collaboration, especially collaboration among BRI partners. He is recognized as an international heavyweight as Vice President of the Belt and Road International Science Education Consortium (BRISEC) and a recipient of the Chinese government's Friendship Award in 2020.

Soomro refers to Pakistan, his home country, as a laboratory for many collaborative projects between China and other BRI partners. In recent years, he has seen railways, highways, bridges, dams and other large infrastructure projects spring up in Pakistan as a result of close collaboration with China. Upon the completion of these projects, many Pakistanis have been employed for the daily maintenance of the facilities, after which they would be trained to be engineers or technicians with scientific literacy. "It will offer great access to science education [for young people in developing countries], Soomro said. As part of the BRI, youth training has kept pace with the times and has delivered remarkable outcomes.

A teenager grows out of a village without electricity

Soomro grew up poor in a hot Pakistani village with no electricity and little access to information.

His father, a farmer, had no formal education but was wise in raising his young son, encouraging his curiosity about and exploration of the world of science, including astronomy.

As a student, Soomro had a strong desire to escape poverty. He loved science, and as he explored it, he came to realize the significance of communication and education for individual growth. After excelling in various science competitions he was awarded the President's Merit Scholarships in Pakistan and travelled to the United Kingdom to pursue a PhD. He has gradually earned his place on the international stage and has been engaged in more and greater international collaboration.

Technology gives the underprivileged access to education

Working experience in UNESCO, FAO UN and other organizations has made Soomro deeply aware of the role of science and technology in helping the disadvantaged. In the past, in some remote rural areas, schools were understaffed and under-equipped, especially for subjects such as physics. Science is dynamic but generally the teachers don't get updated training. As a consequence, their education quality lagged far behind that of city schools. The introduction of distance education and collaboration with external teachers has made it possible to greatly improve education in poor areas. However, there is no replacement for the face to face interaction.

Personalized learning is also more favorable for education as artificial intelligence is introduced into traditional classrooms, Soomro says. Students can adjust the pace and difficulty of their learning to suit their needs, and those with disabilities and those who speak different languages are no longer shut out of education.

"Young people can work together instead of just competing and comparing with each other." "The future of work will change drastically, but it is predictable that strong critical thinking, analytical capability, adaptability and continuous learning will all be vital for young people."

Through the Maker Camp organized by the China Association for Science and Technology and local governments, he says, he expects young person will find their own unique strengths, discover themselves and will learn to work with others while pursuing their dreams. His idea is consistent with the vision of the BRI: drawing on one's strengths so as to achieve growth that everyone benefits from.

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OKX Launches ‘Be a Crypto Player’ Web3 Campaign in India During International Cricket Final

MUMBAI, India, Nov. 18, 2023 /PRNewswire/ -- OKX, a leading Web3 technology company, today launched its cricket-themed 'Be a Crypto Player' Web3 ad campaign in India. Strategically timed to coincide with the 2023 international cricket championship final between India and Australia in Ahmedabad on November 19, the campaign positions OKX as a key Web3 player in India and showcases its comprehensive suite of Web3 products.

Scheduled to launch with a prominent takeover of X (formerly known as Twitter) across the Indian market on November 19, the ad campaign revolves around a character named Ajay, who is engrossed in the international cricket championship final. In the ad, Ajay hears the voice of OKX encouraging him to become a crypto player and join a community of millions in a new economic system powered by Web3.

The goal of the ad is to inspire the wider audience to embrace the world of Web3 via the OKX Wallet, which makes crypto accessible for everyone. The ad highlights the benefits of OKX's all-in-one Web3 wallet, which provides access to 200,000 tokens via its DEX aggregator, as well as thousands of NFTs and DApps across nearly 80 blockchains. The ad, available in Hindi in addition to English, also marks OKX's recent addition of Hindi support to its Web3 wallet.

OKX Chief Marketing Officer Haider Rafique said: "India's growing enthusiasm for crypto and its position as a significant market for Web3 users have made us prioritize the country in our expansion efforts. The campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the countless possibilities offered by blockchain technology. It also reflects our commitment to driving the widespread adoption of this revolutionary technology in the country, while encouraging people to learn about Web3 and its applications in a responsible way."

This campaign follows the recent launch of OKX Crypto Cricket Cup, an interactive competition that ran from October 5 to November 5 alongside the 2023 international cricket championship. The competition saw participation from over 80,000 users and aimed to encourage eligible participants to learn about Web3, capture exclusive, cricket-themed NFTs and compete for a share of a prize pool worth over USD200,000.

As part of its expansion efforts in India, OKX's Web3 team will strengthen its connection with India's thriving developer community by organizing Web3 activations, hackathons and side events at prominent developer events during the month of December. Some of the events they will be participating in include EthSign, Polygon Connect and ETH India.

For further information, please contact:
Media@okx.com

About OKX

A leading global technology company driving the future of Web3, OKX provides a comprehensive suite of products to meet the needs of beginners and experts alike, including:

  • OKX Wallet: The world's most powerful, secure and versatile crypto wallet which gives users access to over 80 blockchains while allowing them to take custody of their own funds. The wallet includes MPC technology which allows users to easily recover access to their wallet independently, removing the need for traditional, 'written down' seed phrases.
  • DEX: A multi-chain, cross-chain decentralized exchange aggregator of 300+ other DEXs and approximately 15 bridges, with 200,000+ coins and more than 20 blockchains supported.
  • NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur.
  • Web3 DeFi: A powerful DeFi platform that supports earning and staking on about 70 protocols across more than 10 chains.

OKX partners with a number of the world's top brands and athletes, including English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.

As a leader building innovative technology products, OKX believes in challenging the status quo. The company recently launched a global brand campaign entitled, The System Needs a Rewrite, which advocates for a new paradigm led by Web3 self-managed technology.

To learn more about OKX, download our app or visit: okx.com

Disclaimer

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Sonic Brilliance: Navigating the Legacy of #MakingSoundVisible with Toshiba TV

HONG KONG, Nov. 18, 2023 /PRNewswire/ -- Aligning with Toshiba TV's commitment to crafting enduring models featuring dynamic sound and picture performance, the Z870 model stands out as a significant addition to its legacy.

The recently concluded #MakingSoundVisible campaign surpassed the portrayal of the Z870 as a mere home entertainment centerpiece. With the endorsement of respected music producers, the campaign showcased the Z870 not just as a screen, but as a testament to professional-grade sound quality. Social media interactions during this event uncovered the exceptional depth of audio and visual clarity inherent in the latest model.

With a suite of features designed for modern-age appeal, the Toshiba TV Z870 is primed for success. The Mini-LED technology is a distinguishing offering of the Toshiba TV Z870; impressively weaving deep sound into vivid pictures to complete the music creation experience.

The Dolby Atmos technology is in-fitted for sonic brilliance, providing a three-dimensional sound experience. Every note comes out as powerful and thrilling as intended by the producer. This is complemented by the REGZA Bass Woofer Pro, designed to enrich music with deep bass, taking you to the heart of live concerts, where the thumping beat resonates through the crowd.

Behind the spectacular audio rendition of the Z870 is the REGZA Engine ZRi, an AI-powered system that optimizes every decibel for an all-immersive experience.

Like its well-received predecessors, the Z870 is fitted with the Quantum Dot Color Technology, which makes for a billion shades of accurate colors to make every displayed frame a realistic scenery. Full Array Local Dimming PRO delivers remarkable contrast, and the IMAX Enhanced Certification takes visuals to the next level, ensuring a superior picture quality for the cinematic feel.

Beyond the #MakingSoundVisible campaign, Toshiba TV's new Z870 orchestrates a complete sensory fusion of sound and visuals, offering an immersive experience tailored for the enjoyment of music and elevating the realm of home entertainment.

About Toshiba TV

Toshiba TV has 70+ years of history in TV production. With its strong DNA in inventions and innovative ideas, Toshiba TV has produced many TVs with the world's first features. Toshiba TV has provided unforgettable experiences and new viewing styles to many people around the world through its high image quality.

For more details, stay tuned to Toshiba TV on Facebook, Instagram, Twitter, YouTube

Contact
Elina Cao
elina.cao@smplcty.marketing 

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Vestiaire Collective Bans Industry Giants From Platform In A Second Wave Of The Fight Against Fast Fashion

PARIS, Nov. 17, 2023 /PRNewswire/ -- Starting today, Vestiaire Collective, the leading global second-hand luxury fashion platform, announces it is banning a second wave of fast fashion brands from its platform. This marks the second year in a three-year rollout to ban all fast fashion from Vestiaire Collective's website. Following last year's initial announcement, Vestiaire Collective saw 70% of members impacted by the ban come back to the platform to shop for better quality items and invest in second-hand. Furthering their commitment to create a more circular economy, Vestiaire Collective worked with a committee of nine fashion and sustainability experts to create a clear definition of fast fashion and leverage this framework to ban industry giants from its website.

BANNED BRANDS AND DEFINING FAST FASHION

Banning more fast fashion from Vestiaire Collective's website will spark debate, however, with the climate crisis accelerating and ninety-two million tons of textile waste thrown away every year1, it is a necessary step to reduce fashion's environmental and social impact. As part of the company's mission to change the way people consume, Vestiaire Collective will utilize the platform to bring awareness to issues of textile waste and fashion overconsumption, as well as encourage other key fashion players to join the mission to change the industry. After a year of research and planning, starting today, Vestiaire Collective proudly bans a list of 30 brands including: Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters, and Zara among others.

Vestiaire Collective gathered key industry experts to help build a framework defining fast fashion based on the five criteria fueling overproduction and overconsumption:

  • Low price point: estimated average price point, also considering the repairability component
  • Intense renewal rate: the estimated number of collections or number of new items drops per year
  • Wide product range size: the number of items available at a given moment
  • Speed to market: the production cycle time, from designing phase to finished goods in store
  • Strong promotion intensity: the frequency and intensity of sale promotions

Vestiaire Collective's nine industry and sustainability committee members were selected based on their expertise and strong understanding of fast fashion's negative environmental and social impact. The experts gave their in-depth opinion and analysis of the fast fashion market. The members include:

1 (Source: Ellen MacArthur Foundation)

  • Orsola de Castro, Co-founder of Fashion Revolution and author
  • Rachel Cernansky, Senior Sustainability Editor at Vogue Business
  • Christina Dean, Founder and Board Chair of NGO Redress and Founder and Chief Operating Officer of The R Collective
  • Eva Kruse, Chief Global Engagement Officer Pangaia, Founder of the Global Fashion Agenda
  • Liz Ricketts, Co-founder and Director of The Or Foundation
  • Lauren Singer,  Managing Partner, Overview Capital
  • François Souchet, Global Head of Sustainability and Impact Consulting at BPCM, Former lead "Make Fashion Circular" at Ellen MacArthur Foundation
  • Lucianne Tonti, Fashion journalist and author
  • Matteo Ward, Co-founder of Wrad living, activist, UN/CEFACT advisor

"The decision to ban fast fashion was made to support Vestiaire Collective's long time work to promote alternatives to the dominant model of fashion. Fast fashion brands contribute to excessive production and consumption, resulting in devastating social and environmental consequences in the Global South. It is our duty to act and lead the way for other industry players to join us in this movement, and together we can have an impact." noted Dounia Wone, Chief Impact Officer, Vestiaire Collective.

EDUCATION AND AMPLIFICATION

Vestiaire Collective knows that banning fast fashion only works if consumers shop more consciously, and the company encourages buyers to think critically about their purchasing habits and the true impact of their choices. Vestiaire Collective created an educational journey for buyers and sellers who will see informational messages at every step of their shopping or listing experience. They will also receive practical alternatives for their existing fast fashion items via an online guide with resources for donation strategies and sustainability insights. Vestiaire Collective also commits to educating companies on the benefits of sustainable operations as well as evaluating existing relationships with partners and influencers based on their current practices.

To create awareness, Vestiaire Collective is launching a global campaign "Think First, Buy Second" across its digital channels. The campaign leveraging AI technology, will include a video and visuals of piles of clothes located in some of the most recognizable locations of the Global North, such as Times Square, or The Eiffel Tour to replicate what textile waste and landfills would look like in consumers' own countries. The campaign will encourage social media users to take the pledge in an effort to turn Black Friday into a Better Friday. Participants can choose between pledging to only buy second-hand this Better Friday, until the end of the year, in 2024 or to stick to second-hand forever.

ADVOCACY AND LOBBYING

As part of the creation of an Extended Producer Responsibility (EPR) framework for textiles currently under discussion at the European Parliament, Vestiaire Collective has drawn up a position paper advocating greater transparency in the regulation of end-of-life and textile waste exports. The Company has called on the European Parliament and all industry stakeholders to address the urgency of textile waste.

Today, France is the only European country to benefit from an Extended Producer Responsibility (EPR) system that the European Commission proposes to expand to all European countries. Vestiaire Collective and Paris Good Fashion have conducted research and examined the shortcomings of the French system, which still relies heavily on the mass export of textiles, in order to propose a responsible and circular management of used garments, on a sound and solid basis, within the European Union and worldwide.

About Vestiaire Collective

Vestiaire Collective is the leading global platform for pre-loved luxury fashion. The company's mission is to transform the fashion industry for a more sustainable future, promoting the circular fashion movement as an alternative to overproduction, overconsumption and the wasteful practices of the industry. Driven by the philosophy "Long Live Fashion," Vestiaire Collective offers a trusted space for its community to prolong the life of its most-loved fashion pieces. The platform's innovative features simplify the selling and buying process and give its members access to one-of-a-kind wardrobes around the world. The company boasts a curated catalog of five million rare and highly desirable items. Founded in Paris in 2009, Vestiaire Collective is a Certified B Corporation® and is active in 80 countries worldwide. To learn more, download the app, visit vestiairecollective.com and follow @vestiaireco o n Instagram.

Video - https://mma.prnewswire.com/media/2280287/Vestiaire_Collective.mp4
Photo - https://mma.prnewswire.com/media/2280230/Visual_Vestiaire_Collective.jpg
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Vestiaire Collective Bans Fast Fashion Giants From Its Platform/ 92 million tons of textile waste is discarded every year. That’s enough to fill the Empire State Building every day. Credit @Vestiaire Collective

 

Vestiaire Collective Logo

 

 

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Obama’s First Dog ‘Bo’ Reincarnated as an Avatar on Pet-exclusive Pet Media App, XOOX

- Interests Grow for Reunion with Pets Across the Rainbow Bridge

NEW YORK, Nov. 17, 2023 /PRNewswire/ -- A 3D video of a black dog, running joyfully across the grassy White House lawn, its luxurious fur flowing, has captured attention in New York Times Square.

This black dog, unveiled on November 11th, resembles 'Bo,' the beloved First Dog of the United States during the tenure of former President Barack Obama. With its sparkling black eyes, white socks-like front paws, and a sleek black fur coat, the dog resembles Bo. Despite its brief 15-second duration, the video conveys the earnest gaze of Bo, expressing a longing to reunite with its family through XOOX. This heartfelt expression is deeply moving for many who have lost their pets. There is particular interest in how the Obama family, who adored Bo, will react to this video.

The video was created on the pet-exclusive pet networking service(PNS) application XOOX, based on short-form content challenges. XOOX, which was launched on the 11th, is currently developing avatars of departed pets. Utilizing videos and photos captured during their lifetime, XOOX aims to create avatars closely resembling the pets. According to XOOX, this allows families to reunite with their departed pets, comforting those who miss their beloved companions. Kristen Kim, the PR manager at XOOX, stated, "With the consent of pet owners, we use data from registered pets to create avatars. The purpose of creating pet avatars is to convey emotions and healing through encounters that transcend time and space."

XOOX is an application operated through pet accounts, not human ones. XOOX provides a service function that analyzes the patterns around the eyelids and eyes of pets to register their Face Detection biometric ID and then verify their identification. XOOX has launched various specialized pet applications, including pet-exclusive music, urine diagnostic kits, and games, alongside its main application based on short-form content challenges. Additionally, they plan to release an application integrating pet DNA and MBTI, building on the launch of the pet urine diagnostic kit app developed in collaboration with Medi Cloud, a global genetic analysis company based on NGS technology.

Upon joining XOOX, 1 penny is automatically donated to the XOOX Foundation. The funds from the XOOX Foundation are allocated to campaigns advocating for global pet welfare law reforms.

Company: XOOX LAB, INC
Website Address: www.xoox.pet

Contact Person: Kristen Kim
Email address: Press@xoox.pet

Video - https://www.youtube.com/watch?v=B64h6ovmf0Y

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ARKANCE proudly premiered at Autodesk University 2023, celebrating its status as Autodesk’s First Global Platinum Partner

NEW DELHI and PARIS, Nov. 16, 2023 /PRNewswire/ -- ARKANCE, a leading global provider of architecture, engineering, construction, and manufacturing technology solutions, premiered on November 13 as Autodesk's First Global Platinum Partner at Autodesk University 2023, The Design & Make Conference. During the three day gathering in Las Vegas, November 13-15, attendees explored the purpose and vision that ARKANCE holds for revolutionizing the way Design and Make organizations achieve digital transformation and foster enhanced sustainability in the global Built Environment.

"We are honored to be a Platinum Sponsor of Autodesk University this year in celebration of our new global services portfolio. We now offer the largest professional services team dedicated to supporting digitalization for the Design and Make industries, equipped with an evolving portfolio of in-house, purpose-built software, designed to integrate with and optimize Autodesk solutions," Greg Arranz, CEO, ARKANCE.

Attendees received a first look at new ARKANCE innovations, groundbreaking products, and unique initiatives focused on digitalization at booth #234, including the following :

  • Unveiling of the Be.Smart product portfolio, purpose-built solutions for essential Autodesk software, developed and provided exclusively by ARKANCE to help with new jobs to be done that have emerged in the Design and Make industries, ensuring that the ever-growing demands of the Built Environment are met.
  • Introduction of the ARKANCE Partner to Build Smarter strategy: a network of best-in-class technology partners, including Autodesk, to lead organizations through long-term digital transformation to revolutionize projects and operations by harnessing innovative solutions and workflows.
  • Expansion of Sustainability and Digital Advisory Services helping customers more quickly connect the dots between the latest technology and sustainable outcomes that hold the key to shaping a better world.
  • Broadening of the Think.Future strategic framework, a visionary approach that champions digitalization, central data environments, and the use of technologies to reduce waste and rework.
  • Unparalleled momentum and expertise in Autodesk solutions to drive unprecedented value for the Design and Make industries, unleashing the full potential of technology for growth and success.

"I am thrilled to have led Capricot Technologies through this momentous transition, marking our entry into a dynamic global network within our industry. With shared objectives and a collective vision, we are poised to spearhead transformative initiatives, shaping the future of our industry. Our journey forward holds immense promise, and together, we are committed to guiding organizations worldwide toward successful transformation and growth," said Chakresh Jain, Chairman, Capricot Technologies. "As a key participant in Autodesk University 2023, both as a Platinum Sponsor and Exhibitor, we reaffirm our dedication to supporting organizations globally in their journey toward transformation and prosperity. Our team of technology and industry experts, spanning the globe, were present at the booth, delivering insightful demonstrations, sharing valuable product information, fostering collaborations, and engaging in meaningful networking opportunities."

Attendees at Autodesk University, could join the ARKANCE Think Community, a resource comprised of a growing network of global experts sharing sustainability and technology knowledge, demonstrating ARKANCE's deep commitment to customers and care for the planet.

To celebrate ARKANCE's premiere at the conference and the debut of the Be.Smart product portfolio, attendees enjoyed engaging activities at the ARKANCE booth, including spinning The Wheel of Prizes game for a chance to win.

ABOUT ARKANCE

With over 1300 professionals across 18 countries, ARKANCE is a trusted and future-focused digitalization and sustainability partner with over a century of experience in construction, manufacturing, energy, and agriculture through its parent company, Monnoyeur, and decades of technology leadership in the AECO and manufacturing industries. In June 2023, AKRANCE acquired U.S. CAD, Cadline, A2K Technologies, and Capricot to expand its global reach and strengthen expertise, becoming the world's largest Autodesk Platinum Partner. 

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METRO BRANDS LTD LAUNCHES A NEW CAMPAIGN ‘FOR PEOPLE WHO MOVE’ FOR ITS BRITISH FOOTWEAR BRAND FITFLOP

This campaign spotlights true game-changers in their fields who challenged the status quo, shattered conventions, and redefined the very essence of success at every step. The line-up includes actor Akhil Akkineni, celebrity wellness expert Anshuka Parwani, Editor-in-Chief Nandini Bhalla, celebrity wedding photographer Joseph Radhik, and start-up founder Vedant Lamba

Link to Akhil's video: https://www.youtube.com/watch?v=TahQmNaD7Jk&t=18s

MUMBAI, India, Nov. 16, 2023 /PRNewswire/ -- UK based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled 'For People Who Move'. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

 

The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India's renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a wellness expert who rebuilt her life and has created a unique space for herself in holistic wellnessJoseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space. All of them sport versatile styles from the brand's latest collection, ergonomically crafted to keep them on the move.

"With the narrative of 'For People Who Move', we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop's footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move," said Deepika Deepti, Senior VP Marketing at Metro Brands Ltd.

The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand's fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop's product offering is enhanced with the brand's signature All Day Comfort Technologies- MICROWOBBLEBOARD™, SUPERCOMFF™, ANATOMICUSH™, ANATOMIFLEX™, iQUSHION™, DUOCOMFF™, DYNAMICUSH™, NEODYNAMIC™, WONDERWELLY™ and CUSHX™.

Other than the 8 exclusive brand outlets, FitFlop in India is also available to shop across 200+ multi brand outlets, online marketplaces, and at www.fitflop.in 

About Metro Brands Limited (BSE: 543426; NSE: METROBRAND)

www.metrobrands.com

Metro Brands is one of the largest Indian footwear specialty retailers and is amongst the aspirational Indian brands in the footwear category. The Company opened its first store under the Metro Brand in Mumbai in 1955 and has since evolved into a one‐stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events. In addition to men's, women's, and kid's footwear, it also has a wide range of handbags, belts, wallets, etc.

Metro Brands retails footwear under its own brands of Metro, Mochi, Walkway, Da Vinchi and J. Fontini, as well as certain third‐party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma, and Adidas which complement its in‐house brands. The Metro footwear range is specially curated based on the regional sensitivity to cater to the needs of different regions.

As of 30th September, 2023, the Company operated 795 Stores across 182 cities spread across 31 states and union territories in India.

About FITFLOP:

About FITFLOP Founded in 2007, FitFlop is a global lifestyle brand renowned for its innovation and technology in footwear. With wellness at heart, FitFlop creates footwear with an uncompromising mission to empower you to move better and feel great. Biomechanically engineered and powered by science, FitFlop is about living without limits.

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Video: https://www.youtube.com/watch?v=TahQmNaD7Jk

 

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