HomeBankOKX Launches 'Be a Crypto Player' Web3 Campaign in India During International Cricket Final

OKX Launches ‘Be a Crypto Player’ Web3 Campaign in India During International Cricket Final

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MUMBAI, India, Nov. 18, 2023 /PRNewswire/ — OKX, a leading Web3 technology company, today launched its cricket-themed ‘Be a Crypto Player’ Web3 ad campaign in India. Strategically timed to coincide with the 2023 international cricket championship final between India and Australia in Ahmedabad on November 19, the campaign positions OKX as a key Web3 player in India and showcases its comprehensive suite of Web3 products.

Scheduled to launch with a prominent takeover of X (formerly known as Twitter) across the Indian market on November 19, the ad campaign revolves around a character named Ajay, who is engrossed in the international cricket championship final. In the ad, Ajay hears the voice of OKX encouraging him to become a crypto player and join a community of millions in a new economic system powered by Web3.
The goal of the ad is to inspire the wider audience to embrace the world of Web3 via the OKX Wallet, which makes crypto accessible for everyone. The ad highlights the benefits of OKX’s all-in-one Web3 wallet, which provides access to 200,000 tokens via its DEX aggregator, as well as thousands of NFTs and DApps across nearly 80 blockchains. The ad, available in Hindi in addition to English, also marks OKX’s recent addition of Hindi support to its Web3 wallet.
OKX Chief Marketing Officer Haider Rafique said: “India’s growing enthusiasm for crypto and its position as a significant market for Web3 users have made us prioritize the country in our expansion efforts. The campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the countless possibilities offered by blockchain technology. It also reflects our commitment to driving the widespread adoption of this revolutionary technology in the country, while encouraging people to learn about Web3 and its applications in a responsible way.”
This campaign follows the recent launch of OKX Crypto Cricket Cup, an interactive competition that ran from October 5 to November 5 alongside the 2023 international cricket championship. The competition saw participation from over 80,000 users and aimed to encourage eligible participants to learn about Web3, capture exclusive, cricket-themed NFTs and compete for a share of a prize pool worth over USD200,000.
As part of its expansion efforts in India, OKX’s Web3 team will strengthen its connection with India’s thriving developer community by organizing Web3 activations, hackathons and side events at prominent developer events during the month of December. Some of the events they will be participating in include EthSign, Polygon Connect and ETH India.
For further information, please contact:Media@okx.com
About OKX
A leading global technology company driving the future of Web3, OKX provides a comprehensive suite of products to meet the needs of beginners and experts alike, including:
OKX Wallet: The world’s most powerful, secure and versatile crypto wallet which gives users access to over 80 blockchains while allowing them to take custody of their own funds. The wallet includes MPC technology which allows users to easily recover access to their wallet independently, removing the need for traditional, ‘written down’ seed phrases.DEX: A multi-chain, cross-chain decentralized exchange aggregator of 300+ other DEXs and approximately 15 bridges, with 200,000+ coins and more than 20 blockchains supported.NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur.Web3 DeFi: A powerful DeFi platform that supports earning and staking on about 70 protocols across more than 10 chains.OKX partners with a number of the world’s top brands and athletes, including English Premier League champions Manchester City F.C., McLaren Formula 1, The Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.
As a leader building innovative technology products, OKX believes in challenging the status quo. The company recently launched a global brand campaign entitled, The System Needs a Rewrite, which advocates for a new paradigm led by Web3 self-managed technology.
To learn more about OKX, download our app or visit: okx.com
Disclaimer
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COP28 UAE: SANY Promotes Green Manufacturing Transformation, Takes Concrete Action to Tackle Climate Challenges

CHANGSHA, China, Nov. 23, 2023 /PRNewswire/ -- SANY Group, ("SANY"), a globally leading enterprise of the high-end equipment manufacturing industry, is accentuating advancing sustainable development and the green manufacturing transformation of the heavy machinery industry, ahead of the COP28 UAE, that is set to take place from November 30 to December 12 in Dubai. The theme of the 13-day program this year is "Actionism," calling for people to rise to meet the climate change challenges.

The COP28 will center on four major paradigm shifts – namely accelerating the transition from fossil fuels, agreeing on climate finance shifts, emphasizing the role of people and nature in climate action, and ensuring the summit is an inclusive event that women, indigenous people, local communities, youth, countries and more can all be a part of.

SANY is responding actively and positively to the summit's agenda with concrete actions to promote the transformation of green manufacturing, bringing sustainable solutions to the industries of mining, construction, wind power, and more.

Taking green actions to build a sustainable future

SANY is vigorously expanding the use of green energy (renewables such as solar and wind) in production processes to reduce the reliance on traditional energy sources, lower carbon emissions, and support climate change actions. It has adopted multiple initiatives, especially in accelerating the R&D and application of wind energy, hydrogen, and electrification solutions, and achieved significant results.

SANY's subsidiary SANY Renewable Energy has been investing in and constructing wind farms to boost the proportion of wind power in the energy structure, through intelligent upgrades in manufacturing and creating intelligent workshops. By doing this, SANY Renewable Energy has reduced the overall unit energy consumption and carbon emissions by 15 percent compared to pre-upgrade.

In 2022, SANY has added more than 3,000 energy metering connections. SANY built China's first intelligent mixing station park and invested 3.22 million yuan in photovoltaic construction that will produce 900,000 kWh of power annually. The park will cut 887 tons of carbon emission, 242 tons of dust emissions, 26.7 tons of sulfide, and 13.4 tons of nitric oxide to achieve synergetic development of intelligent manufacturing and environmental conservation.

A total of 11 subsidiaries of SANY have installed photovoltaic power generation equipment, with clean energy usage amounting to 16.013 million kWh.

SANY is actively engaged in the R&D of hydrogen fuel cell technology to improve battery efficiency, reduce cost, and boost the production and storage capabilities, while expanding the applications of hydrogen energy.

Innovation-driven climate action tackles industry bottlenecks

Through establishing a green supply chain, SANY adopts renewable materials and environmentally friendly technologies to reduce resource waste and improve the sustainability of the supply chain.

SANY continues to improve the long-term mechanism for pollution prevention and control, strengthen the control of waste emissions including water, gas, and other hazardous substances, and be cautious of business and operation actions that could damage the ecological environment. In 2022, the group's wastewater and gas emissions met the standard rate of 100 percent, with a 100 percent compliance rate for hazardous waste disposal.

The group is also pushing for using environment-friendly materials to minimize pollution, so that the carbon reduction throughout the product life cycle also includes materials. In 2022, its VOCs emission density was 0.0011 tons per million revenue, a 39.71 percent reduction from the base year.

Meanwhile, the continuous upgrade of production techniques and processes, promotion of energy conservation technologies, and advancement of low-carbon technology development are not only playing key roles in improving production efficiency, but also reducing carbon footprint and aims to reach the "dual-carbon" goals.

Calling for the public's participation

SANY has been carrying out training programs and campaigns centered on environmental protection for employees, while further raising community engagement in terms of green, low-carbon, community-friendly, and educational innovation agendas. In 2022, the company employees completed 687.4 hours of volunteer work, and SANY invested 9.75 million yuan in the year to support 15 public welfare projects.

SANY Construction Industry is leading the green technology application in urban infrastructure construction to accelerate the sustainable development of cities and building intelligent cities, green transportation systems, and energy-conserving architectures to reduce energy consumption, improving urban environment quality and people's livelihoods.

In terms of biodiversity and sustainable development, SANY emphasizes the conservation of soil, ocean, crops, and animals to create a better future, and advocates a circular economy to decrease the waste of resources.

In the context of increasingly severe issues of global climate change, SANY, as a leader in the green industry, is committed to promoting sustainable development and actively joining global efforts to address climate change through comprehensive initiatives such as green supply chains, green energy, and carbon emission reduction.

For more information about SANY Group, please visit www.sanyglobal.com or follow us on Facebook or YouTube.

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