D2C fashion brand Bewakoof appoints Samata Ballal as Chief People Officer

D2C fashion brand Bewakoof has appointed Samata Ballal as its Chief People Officer.

Samata joins Bewakoof with close to 2 decades of experience leading People & Culture functions at some of the successful companies, including MediBuddy and Unisys.

As CPO, Samata will build on this experience to align and scale Bewakoof culture to be high-performance-driven while keeping it conducive to fostering innovation.

Speaking at the appointment, Prabhkiran Singh, Founder, and CEO, of Bewakoof, said, “Samata is an individual with a solution mindset with an impressive track record of developing innovative and strategic methods of creating structures that enable growth, scale, and performance. I welcome Samata to joining our team at such a pivotal time in our growth journey, and bringing with her the expertise to build structures, and frameworks and empower the organization to look at the next big steps towards the growth.”

Commenting on the joining, Samata Ballal, Chief People Officer, Bewakoof, said, “As a people’s person, it is important for me to join high growth companies as I understand the nuances of building org designs and culture from the scratch. Bewakoof is on an exciting growth curve where we are adding new people to the team. As an HR Head, my mandate is to integrate the new team with current ones and align them to our business goals.”

The appointment of Samata as CPO is another major milestone for the fast-growing company. Launched in 2012, Bewakoof has served 6 million customers to date and continues to add over one lakh new customers every month.

The Company engages with over 6 million customers through its social media pages and has recorded 10 million app downloads. The company plans to accelerate its growth trajectory by investing in marketing, branding, technology, and talent acquisition to clock ₹1,000 crores in sales in 4 years.