India-based direct-to-customer (D2C) fashion and lifestyle brand, Styched has announced the relaunch of Flatheads, a Shark Tank India-featured casual sneaker brand.
Pre-orders for signature sneakers are scheduled to commence on the 9th of November and will be exclusively available on their official website.
In a statement issued, the company said, “Styched is excited to reintroduce Flatheads with three distinct collections: Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; Luft – Lightest Sneaker, offering options in Fern Green, Cocoa Brown, Crimson Red, and Blue Melange; and Linen Sneakers, presenting a stylish array in Blue Navy, Burgundy Red, Olive Black, and Grey Black.”
“Flatheads’ commitment to expert design and using the right materials sets them apart. Their insoles, midsoles, knitted uppers, and lacing closures are meticulously crafted to provide exceptional comfort throughout the day. The use of optimal materials tailored for the Indian tropical climate ensures that Flatheads sneakers are both durable and comfortable. The designs maintain a minimal, casual chic aesthetic that complements a wide range of fashion styles,” the statement further added.
Speaking on the development, Durga Dash, COO of Styched, said, “ We at Styched are beyond thrilled to reboot and relaunch Flatheads- the most lightweight comfort shoes that make a chic style statement too. It’s been a challenging yet exciting journey for Flatheads, bouncing back and learning from the setbacks; and we are super confident we can write a fresh new chapter for the long term with the trendy Flatheads and the strong loyal support base it has always enjoyed. Flatheads 2.0 begins this DIWALI 2023! “
“It is a great feeling of happiness to see brand Flatheads live on with the Styched family. I’m excited about the relaunch and hope to see the nation adopt the new avatar of Flatheads,” Ganesh Balakrishnan, Founder, Flatheads further added.
This relaunch signifies a milestone for Styched, which acquired Flatheads in July of this year in an all-equity transaction.