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Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, “Although the programmatic ad tech is rapidly evolving, the problem of revenue visibility and management is a constant with all media organizations.”
Read the complete interview:
TechGraph: Could you help give a sense of how far Voiro has come since its existence? From when it began to where it is now?
Kavita Shenoy: Voiro was launched in 2014 to address a gap on the publisher’s side of the advertising industry. With the rapid evolution in tech and increase in digital penetration, the industry was growing rapidly, but most of the evolution was on the advertiser side.
We realized that publishers needed to be data-driven to be able to survive and thrive in this dynamic environment. Voiro set out to solve some of those problems and help publishers be more data-driven to grow their revenue.
At the core of it all, Voiro helps publishers understand and manage their revenue better. And while the media, OTT, retail, telecom, and gaming industries have been constantly growing and maturing, our product has evolved to serve our partners accordingly.
On the product front, we have been able to solve several critical problems publishers face on a day-to-day basis. While we started with just revenue reporting, we now also work on workflow automation, insights, and recommendations. In short, our product helps publishers grow their revenue streams effectively.
TechGraph: How is Voiro utilizing its sectoral expertise and technology to solve the unsolved tech gap in the advertising industry?
Kavita Shenoy: Voiro helps any ad-led media organization streamline and grow revenues with modular offerings for the sales, operations, and finance teams. From simplifying the campaign management process to providing actionable insights on revenue in real-time to multiple teams, our product is a one-stop solution for publishers.
Voiro has partnered with leading players in the OTT, e-commerce, and telecom space and helped them accelerate their ad revenue. Not only do we help optimize ad campaigns, but we also help minimize any revenue at risk, and reduce billing cycles from weeks or months to just a few hours.
TechGraph: How does VOIRO add value in the programmatic ad tech space?
Kavita Shenoy: Although this industry is rapidly evolving, the problem of revenue visibility and management is a constant with all media organizations. Today, publishers rely on several programmatic partners, and Voiro helps bring together data from all those partners, helping them to make better decisions and grow revenue.
TechGraph: How do you prepare for the highly disruptive digital ads space?
Kavita Shenoy: In a dynamic environment, businesses need to have access to real-time data to make critical decisions. Today, several publishers rely on revenue through various streams and ad servers.
What Voiro does is integrate all the ad revenue data across multiple campaigns and ad servers and provide accurate and real-time insights on a single platform. Publishers can track all their inventory in real-time and manage multiple ad campaigns seamlessly.
TechGraph: How VOIRO tackles ad fraud?
Kavita Shenoy: We don’t tackle ad fraud. We help publishers optimize their ad campaigns and drive revenue growth.
TechGraph: What are the new trends in the ad-tech industry?
Kavita Shenoy: With the sun setting on third-party cookies, there will be an increased focus on direct sales as businesses move towards building and harnessing their first-party data. Contextual advertising will take precedence, and brand safety will become a topic of discussion across boardrooms.
TechGraph: What is the roadmap for VOIRO going forward?
Kavita Shenoy: Voiro’s focus will be on growing and taking our product to more customers across different geographies. We want to also continue focusing on solving problems for publishers to help them on their growth journey.