Leading Voice AI startup, Skit has announced the appointment of two new members to its leadership team based out of Bangalore, India.
The startup has appointed Srinidhi Shrinivasan as the Vice President of Product Marketing, and Vijit Banthia as Vice President — Demand Generation & Brand.
Both Srinidhi and Vijit will work directly with Sourabh Gupta, CEO & Co-founder of Skit.
Speaking on the appointments, Sourabh Gupta, CEO and Co-founder of Skit said, “Srinidhi and Vijit bring a vast amount of experience in navigating complex and challenging markets and have a deep understanding of Skit’s goals and purpose. I am excited to have them join us.”
Srinidhi is a B2B product and portfolio marketing expert with 14+ years of experience in the SaaS ecosystem, dabbling with brands like IBM and Eka.
She comes with deep expertise in segmentation and understanding of buyer profiles/processes, product messaging and differentiation, launching of new products and features, creating compelling content streamlined through demand generation funnel, digital storytelling, customer advocacy, influencer marketing, and sales enablement.
Commenting on the joining, Srinidhi said, “Skit is on an exciting journey to build the next generation voice AI platform to help enterprises unlock the true value of customers’ voice and focus their efforts on delivering exceptional customer experiences. I am fortunate to have gotten the opportunity to join this wonderful team and I look forward to being part of the journey to building a world-class B2B SaaS brand, focused on helping companies become customer-obsessed.”
Vijit is a marketing leader with over 14 years of experience leading brands like IBM, HCL, HPE & Adobe. He brings in vast experience and leadership in all aspects of B2B marketing, including ABM, Brand Management, Demand Generation, Programmatic, Print, Digital & Social Media, Influencer Marketing, among others.
Vijit is a keen observer of marketing trends in the B2B world and has successfully led some great marketing teams and projects resulting in constant revenue growth for the organizations he has worked and collaborated with.
Commenting on the appointment, Vijit said, “Excited to take up my first start-up assignment with Skit. A skit is on a hyper-growth trajectory and I look forward to accelerating this journey in India, the US, and SEA. We would be building a world-class SaaS marketing team in the next few months and delivering some unique campaigns helping the CXOs to accelerate CX by leveraging conversational AI.”