Mahendra Singh Dhoni and Sakshi Singh Dhoni’s production house Dhoni Entertainment Pvt Ltd. has announced a joint venture with Black White Orange Brands Pvt. Ltd. (BWO) to create a secret-agent animated fiction show ‘Captain-7’ featuring MS Dhoni.
“The show will be launching in 2022 and is being co-produced by Sakshi Singh Dhoni and BWO,” the statement said.
“The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide,” the statement added.
Commenting on the partnership, MS Dhoni said, “The concept and story are great. It will bring to life my other passions along with Cricket.”
“When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with Captain 7,” Sakshi Singh Dhoni added.
Speaking on the association, Bhavik Vora, Founder & CEO of BWO, said, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create ‘Captain 7’! This partnership with Dhoni Entertainment Pvt Ltd. is truly a dream collaboration and we can’t wait for audiences to see the show.”