Locus onboards Daniel Vanden Brink as Vice President of Product Strategy

Locus, a technology platform that uses AI, ML, and proprietary algorithms to automate complex supply chain decisions, recently onboarded Daniel Vanden Brink as Vice President Product Strategy. 

Daniel will lead the execution of product strategy and go-to-market for Locus’ product portfolio across geographies. He brings with him a rich experience of over 25 years in strategy, consulting, and customer success.

In his previous role, Daniel was the Regional Vice President for Customer Success Strategy at Llamasoft (a Coupa company), a global leader in continuous supply chain design. His experience also includes Vice President of Advanced Analytics and Supply Chain Engineering with Schneider, a premier provider of North American shipping, transportation, and logistics. 

At Schnider, Dan led an award-winning 50 person Research and Engineering team applying AI and ML to complex revenue management, dispatching, and safety problems within the logistics industry. Before Schnider, Daniel was with IBM (ILOG acquisition) for almost a decade, leading their supply chain and optimization team globally.

Speaking on the appointment of DanieDan Vanden Brink, Nishith Rastogi, Founder, Locus, said, “We are excited to have Dan join our growing team to lead and strengthen the product strategy. Locus is focused on investing in technology that simplifies the lives of its customers, and I am sure Dan will add immense value to the team. His experience in the supply chain domain will contribute immensely to driving our vision further.”

Commenting on the joining, Daniel Vanden Brink, Global Vice President – Product Strategy, Global, Locus said, “I am happy to join Locus and have this opportunity to use my strengths to solve supply chain problems for enterprises across the globe. My vision of using technology to optimize processes in the supply chain and logistics processes aligns well with that of Locus.”

“By progressing and fine-tuning our products further, we aim to enable our clients to provide end-to-end visibility, enhance operational efficiency by reining in costs, streamlining the customer experience, and reducing environmental impact. I look forward to working with Nishith and the high-impact team at Locus,” Brink added.

Daniel holds a Masters in Operations from the Illinois Institute of Technology where he also delved deeper into operations with his Ph.D. ABD in Operations Research. 

Daniel is an active member of the Global Supply Chain Advisory Council, part of WVU John Chambers College of Business and Economics, where he provides advice and counsel for the development of the college’s academic quality and reputation in the Global Supply Chain program. He is also an active member of INFORMS and CSCMP.