HomeBudget 2023Budget 2023 Should Fouse On Increasing Research Grants to Promote Innovation in Ayurveda: Ameve Sharma of Kapiva

Budget 2023 Should Fouse On Increasing Research Grants to Promote Innovation in Ayurveda: Ameve Sharma of Kapiva

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As the Union Finance Minister Nirmala Sitharaman, is all set to present the Indian Budget for 2023-24, we reached out to Ameve Sharma, Co-founder of Kapiva, to understand what the D2C and Ayurveda sector is expecting from the upcoming budget.

In his comments about the Union Budget 2023-24, Ameve Sharma, Co-Founder, Kapiva, said, “We are glad that in the Union Budget of 22-23, a significant portion (Rs 3,050 crore) was allocated to the Ministry of Ayush to promote preventative healthcare.”

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Ameve Sharma, Co-Founder, Kapiva

“We are expecting this budget to increase further, in line with the uptick in consumer acceptance of preventive, traditional medicines in the post-Covid era. The industry would appreciate an even steeper increase in the budget earmarked for research grants in the field of Ayurveda. This will foster innovation through government & industry collaborations, as the millennial consumer looks for proof of clinical efficacy.”

Further continuing to exceed expectations, he added, “As a leading homegrown brand in the sector, we are hopeful that this Union Budget will contribute immensely to India’s Ayurvedic growth story.”

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Krishna Mali
Krishna Mali
Founder, CEO & Group Editor of TechGraph.
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