Agra Nagar Nigam Joins Hands with TARA, the Alliance to End Plastic Waste and GoMassive to Fight Plastic Waste

PUBLISHED:

See more TechGraph stories in your search results.
Google Add TechGraph on Google

Agra Nagar Nigam (ANN), the municipal corporation of the city of Agra, signed a Memorandum of Understanding (MoU) with The Society for Technology & Action for Rural Advancement (TARA). The collaboration aims to improve plastic waste management in the city, with support from global non-profit organisation, the Alliance to End Plastic Waste (Alliance).

The Nirmal Agra Project plans to transform how plastic waste is managed in the iconic city. The programme will help to address the issue on several fronts – by augmenting existing plastic waste collection, sorting, and processing infrastructure developing new systems, improving data capture and reporting, and introducing behavioural change programmes. It is a key private-public partnership effort to address plastic waste in India, which experiences one of the highest rates of plastic waste leakage in the world.

- Advertisement -

In addition to project funding, the Alliance also provided support during the feasibility stage of the programme, which started in 2020. The feasibility study included mapping of existing plastic waste hotspots and the formal and informal plastic waste management infrastructure in the city. Other information gathered included waste quantification and characterization and information to understand the informal waste worker sector in Agra. The findings from the feasibility study will be used to inform and implement plastic waste management infrastructure in the city.

Mr. Nicholas Kolesch, Vice-President of Projects at the Alliance said, “We are excited to be able to work with all the local partners and contribute our effort and expertise to support Agra in its ambition to become a plastic waste-free city.”

“The project is also one of the Alliance’s key undertakings in India to uncover scalable plastic waste management approaches and models targeting local community ownership and operation,” he added.

Speaking about the MoU, Mr. Nikhil Tikaram Funde (IAS), Municipal Commissioner, Agra Nagar Nigam said, “We are extremely happy to join hands with TARA, the Alliance and GoMassive for this pressing issue. This partnership will strengthen our abilities to tackle the challenge of mismanaged plastic waste, which is a big hindrance in our endeavours to make the city of Taj clean and green.”

“The reduction of plastic waste leakage in the environment is also critical to ensure resilient, sustainable cities and I am confident that this collaboration will take our work of effective plastic waste management practices to the next level,” he added.

Commenting on the partnership, Mr. Shrashtant Patara, Chief Executive Officer, TARA said, “We are delighted to partner with Agra Nagar Nigam, the Alliance and GoMassive. Plastics are a part of our lives. As households, communities and society at large are making concerted efforts to ensure the judicious use of plastics, we need to be equally committed to ensuring that the waste generated is dealt with in a safe, clean and efficient way.

The Nirmal Agra project aims to do this, in a manner that makes business sense as well. It will redesign the plastic waste collection and processing system, using the strengths and initiative of people, to effect change that is both substantial and sustainable.”

About Agra Nagar Nigam (ANN)

Agra Nagar Nigam (ANN) is a local government body committed for providing necessary community services like health care, sanitation, education, housing, roads, transport etc for the people of Agra.

ANN is well known for managing the city by using private sector participation as well as the introduction of innovative mechanism in management to serve people efficiently.

About the Alliance to End Plastic Waste (Alliance)

The Alliance to End Plastic Waste (Alliance) is a global non-profit organisation with the mission to end plastic waste in the environment. The Alliance develops, deploys, and scales solutions across four strategic areas – infrastructure, innovation, education and engagement, and cleanup. As of Dec 2021, its portfolio comprises over 35 projects across 80 cities worldwide.

Tackling plastic waste is a complex challenge that requires collective action. Since 2019, the Alliance has convened a global network of industry leaders across the plastics value chain, together with government, civil society, entrepreneurs, and communities to work towards advancing a circular economy for plastic waste.

- Advertisement -

For more information, visit: www.endplasticwaste.org

About The Society for Technology & Action for Rural Advancement (TARA)

The Society for Technology & Action for Rural Advancement (TARA) is a social enterprise set up in the year 1985 at New Delhi, India. It is an “incubation engine” of the Development Alternatives Group which has been providing development solutions in India and elsewhere.

About GoMassive

GoMassive is working to build a vibrant ecosystem to support innovation and scale through partnerships, investments and building ecosystem in the areas of waste management, clean energy, clean city, clean mobility, clean water and agriculture. We are working with vision to deploy capital and support for execution of projects in pollution reduction and climate change.

Stay ahead of the curve, every day.

A daily briefing covering news, interviews, and the trends driving the world forward. Curated for readers who want news, not noise.

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Latest Stories

How to Pay Meta Ads With Crypto in 2026: Best Crypto Cards

Learn how to pay Meta ads with crypto in 2026 using crypto-funded virtual cards. Compare fees, reload speed, card support, and compliance for reliable ad spend.

Why Cybersecurity Isn’t Enough for the Agentic AI Era

For most of its history, enterprise security has run...

The Capital Gap: AMU’s Nehal Gupta on Expanding Access to India’s EV Economy

Speaking with TechGraph, Nehal Gupta, Founder & MD of...

The Modern Laundry: Pressmate.in CEO Bajrang Saharan on Standardising India’s Fabric Care Industry

Bajrang Saharan said Indian consumers are increasingly prioritising garment safety and service consistency over the convenience of a nearby cleaner.

Why Insurance Needs a Bigger Role in India’s Data Centre Story

India is seeing an unprecedented data centre boom driven...

Why Early Learning Is Such a Major Step for Success Later in Life

From the earliest moments of a child's life, education...

How Defensive Driving Can Keep You Safe From Distracted Drivers

Distracted driving has become one of the most pressing...

Related Articles

How to Pay Meta Ads With Crypto in 2026: Best Crypto Cards

Learn how to pay Meta ads with crypto in 2026 using crypto-funded virtual cards. Compare fees, reload speed, card support, and compliance for reliable ad spend.

Why Cybersecurity Isn’t Enough for the Agentic AI Era

For most of its history, enterprise security has run on a dependable equation: unauthorised access equals risk, authorised access equals safety. Protecting systems, networks, applications and data has meant policing the boundary between the two. Agentic AI dissolves that equation. AI systems can now...

The Capital Gap: AMU’s Nehal Gupta on Expanding Access to India’s EV Economy

Speaking with TechGraph, Nehal Gupta, Founder & MD of Accelerated Money For U (AMU),...

The Modern Laundry: Pressmate.in CEO Bajrang Saharan on Standardising India’s Fabric Care Industry

Bajrang Saharan said Indian consumers are increasingly prioritising garment safety and service consistency over the convenience of a nearby cleaner.

Why Early Learning Is Such a Major Step for Success Later in Life

From the earliest moments of a child's life, education plays a critical role in...

How Defensive Driving Can Keep You Safe From Distracted Drivers

Distracted driving has become one of the most pressing threats on modern roads. From...

ICX Global Grows Its Reach Across Australia and Canada

ICX Global is increasing its focus on Australia and Canada, two markets with very different trading interests.

Why Mother Tongue-Based Learning Is Critical to India’s Foundational Learning Goals

Using a child’s mother language can help teachers build stronger understanding of concepts before introducing the language used for classroom instruction.

Will AI Change the Role of the Chief Operating Officer?

As AI handles more operational work, COOs are spending less time on routine reporting and more on business strategy and decision-making.

Why Mother Tongue-Based Learning Is Critical to India’s Foundational Learning Goals

Using a child’s mother language can help teachers build stronger understanding of concepts before introducing the language used for classroom instruction.

Will AI Change the Role of the Chief Operating Officer?

As AI handles more operational work, COOs are spending less time on routine reporting and more on business strategy and decision-making.

The Cost of Knowing: Why Intelligence Is Becoming the Most Expensive Function in the Enterprise

AI is making enterprise intelligence more expensive, increasing the importance of data quality, governance and infrastructure in turning AI into measurable business value.

How Continuous Evaluation Can Transform Student Learning from Performance to Progress

Education needs to move beyond one-time exams, with continuous assessment and AI-enabled tools helping teachers identify learning gaps earlier and use assessment data to improve instruction.

The Growing Gap Between Education and Employability in Young India

India's demographic dividend has long been regarded as one of our biggest strengths. With...

Why Insurance Needs a Bigger Role in India’s Data Centre Story

India is seeing an unprecedented data centre boom driven by cloud adoption, AI, digital payments, 5G, e-commerce, and local data-storage requirements. Billions of dollars...

The Cost of Knowing: Why Intelligence Is Becoming the Most Expensive Function in the Enterprise

AI is making enterprise intelligence more expensive, increasing the importance of data quality, governance and infrastructure in turning AI into measurable business value.

How Continuous Evaluation Can Transform Student Learning from Performance to Progress

Education needs to move beyond one-time exams, with continuous assessment and AI-enabled tools helping teachers identify learning gaps earlier and use assessment data to improve instruction.

How Technology-Led Skilling Is Strengthening India’s Healthcare Services Economy

India’s medical services segment is entering a transformative phase, driven by the rapid expansion...

How Technology-Led Skilling Is Strengthening India’s Healthcare Services Economy

India’s medical services segment is entering a transformative phase, driven by the rapid expansion...

White Label Crypto Exchange vs Building From Scratch: Guide for Fintech Companies

Compare white label crypto exchanges with custom development across cost, control, compliance, maintenance, and long-term product ownership for fintech.

InspeCity Space Laboratories Appoints Rajeev Gambhir as Executive Vice President

Rajeev Gambhir will lead strategic partnerships and institutional engagement as InspeCity scales its space technology business.

Vingo Snaps $1.2 Mn in Seed Round Led by IndiaQuotient

The fresh capital will support product development, trust infrastructure, and user acquisition as the startup expands its marketplace.