Agra Nagar Nigam Joins Hands with TARA, the Alliance to End Plastic Waste and GoMassive to Fight Plastic Waste

PUBLISHED:

See more TechGraph stories in your search results.
Google Add TechGraph on Google

Agra Nagar Nigam (ANN), the municipal corporation of the city of Agra, signed a Memorandum of Understanding (MoU) with The Society for Technology & Action for Rural Advancement (TARA). The collaboration aims to improve plastic waste management in the city, with support from global non-profit organisation, the Alliance to End Plastic Waste (Alliance).

The Nirmal Agra Project plans to transform how plastic waste is managed in the iconic city. The programme will help to address the issue on several fronts – by augmenting existing plastic waste collection, sorting, and processing infrastructure developing new systems, improving data capture and reporting, and introducing behavioural change programmes. It is a key private-public partnership effort to address plastic waste in India, which experiences one of the highest rates of plastic waste leakage in the world.

- Advertisement -

In addition to project funding, the Alliance also provided support during the feasibility stage of the programme, which started in 2020. The feasibility study included mapping of existing plastic waste hotspots and the formal and informal plastic waste management infrastructure in the city. Other information gathered included waste quantification and characterization and information to understand the informal waste worker sector in Agra. The findings from the feasibility study will be used to inform and implement plastic waste management infrastructure in the city.

Mr. Nicholas Kolesch, Vice-President of Projects at the Alliance said, “We are excited to be able to work with all the local partners and contribute our effort and expertise to support Agra in its ambition to become a plastic waste-free city.”

“The project is also one of the Alliance’s key undertakings in India to uncover scalable plastic waste management approaches and models targeting local community ownership and operation,” he added.

Speaking about the MoU, Mr. Nikhil Tikaram Funde (IAS), Municipal Commissioner, Agra Nagar Nigam said, “We are extremely happy to join hands with TARA, the Alliance and GoMassive for this pressing issue. This partnership will strengthen our abilities to tackle the challenge of mismanaged plastic waste, which is a big hindrance in our endeavours to make the city of Taj clean and green.”

“The reduction of plastic waste leakage in the environment is also critical to ensure resilient, sustainable cities and I am confident that this collaboration will take our work of effective plastic waste management practices to the next level,” he added.

Commenting on the partnership, Mr. Shrashtant Patara, Chief Executive Officer, TARA said, “We are delighted to partner with Agra Nagar Nigam, the Alliance and GoMassive. Plastics are a part of our lives. As households, communities and society at large are making concerted efforts to ensure the judicious use of plastics, we need to be equally committed to ensuring that the waste generated is dealt with in a safe, clean and efficient way.

The Nirmal Agra project aims to do this, in a manner that makes business sense as well. It will redesign the plastic waste collection and processing system, using the strengths and initiative of people, to effect change that is both substantial and sustainable.”

About Agra Nagar Nigam (ANN)

- Advertisement -

Agra Nagar Nigam (ANN) is a local government body committed for providing necessary community services like health care, sanitation, education, housing, roads, transport etc for the people of Agra.

ANN is well known for managing the city by using private sector participation as well as the introduction of innovative mechanism in management to serve people efficiently.

About the Alliance to End Plastic Waste (Alliance)

The Alliance to End Plastic Waste (Alliance) is a global non-profit organisation with the mission to end plastic waste in the environment. The Alliance develops, deploys, and scales solutions across four strategic areas – infrastructure, innovation, education and engagement, and cleanup. As of Dec 2021, its portfolio comprises over 35 projects across 80 cities worldwide.

Tackling plastic waste is a complex challenge that requires collective action. Since 2019, the Alliance has convened a global network of industry leaders across the plastics value chain, together with government, civil society, entrepreneurs, and communities to work towards advancing a circular economy for plastic waste.

For more information, visit: www.endplasticwaste.org

About The Society for Technology & Action for Rural Advancement (TARA)

The Society for Technology & Action for Rural Advancement (TARA) is a social enterprise set up in the year 1985 at New Delhi, India. It is an “incubation engine” of the Development Alternatives Group which has been providing development solutions in India and elsewhere.

- Advertisement -

About GoMassive

GoMassive is working to build a vibrant ecosystem to support innovation and scale through partnerships, investments and building ecosystem in the areas of waste management, clean energy, clean city, clean mobility, clean water and agriculture. We are working with vision to deploy capital and support for execution of projects in pollution reduction and climate change.

Stay ahead of the curve, every day.

A daily briefing covering news, interviews, and the trends driving the world forward. Curated for readers who want news, not noise.

We don’t spam! Read our privacy policy for more info.

- Advertisement -

Latest Stories

Nebius Appoints Former Square Executive Lindsey Irvine as CMO

Former Square executive Lindsey Irvine has been named Chief Marketing Officer at Nebius, where she will oversee the AI cloud company’s global marketing efforts.

QubeHealth-Pay, Petos Partners to Expand Pet Healthcare Payments

The integration brings QubeHealth-Pay’s healthcare payment infrastructure to the pet insurance platform, with the companies targeting over ₹50 crore in pet healthcare payments within 18 months.

Gaurs Group to Launch Luxury Residential Project Gaur Alaris on Yamuna Expressway

Gaurs Group expects its latest luxury housing project near the Noida International Airport to generate nearly ₹1,900 crore in sales.

ProMobi Rolls Out New Scalefusion Update for Enterprise IT Teams

The latest Scalefusion update reflects how enterprise IT priorities are shifting from managing devices to securing users, identities and endpoints through a single platform.

InvestValue Launches ₹20 Crore ESOP for More Than 75% of Employees

The Fintech company is broadening employee ownership beyond leadership with a ₹20 crore ESOP programme covering more than three-quarters of its workforce.

Remsons Industries Appoints Rahul Prabhakar Desai as CEO

Rahul Prabhakar Desai has been appointed CEO of Remsons Industries, succeeding Amit Srivastava as the automotive components manufacturer advances its planned leadership transition.

PayMe CEO Mahesh Shukla on Where Loans Against Mutual Funds Fit in India’s Credit Market

Mahesh Shukla, Founder & CEO of PayMe, outlines how India’s expanding mutual fund investor base is creating new opportunities for asset-backed lending without disrupting long-term wealth creation.

Related Articles

Nebius Appoints Former Square Executive Lindsey Irvine as CMO

Former Square executive Lindsey Irvine has been named Chief Marketing Officer at Nebius, where she will oversee the AI cloud company’s global marketing efforts.

QubeHealth-Pay, Petos Partners to Expand Pet Healthcare Payments

The integration brings QubeHealth-Pay’s healthcare payment infrastructure to the pet insurance platform, with the companies targeting over ₹50 crore in pet healthcare payments within 18 months.

Gaurs Group to Launch Luxury Residential Project Gaur Alaris on Yamuna Expressway

Gaurs Group expects its latest luxury housing project near the Noida International Airport to generate nearly ₹1,900 crore in sales.

ProMobi Rolls Out New Scalefusion Update for Enterprise IT Teams

The latest Scalefusion update reflects how enterprise IT priorities are shifting from managing devices to securing users, identities and endpoints through a single platform.

Remsons Industries Appoints Rahul Prabhakar Desai as CEO

Rahul Prabhakar Desai has been appointed CEO of Remsons Industries, succeeding Amit Srivastava as the automotive components manufacturer advances its planned leadership transition.

PayMe CEO Mahesh Shukla on Where Loans Against Mutual Funds Fit in India’s Credit Market

Mahesh Shukla, Founder & CEO of PayMe, outlines how India’s expanding mutual fund investor base is creating new opportunities for asset-backed lending without disrupting long-term wealth creation.

The Privacy Imperative: Judge India’s Abhishek Agarwal on Modernising Enterprise Infrastructure

The Judge Group’s Abhishek Agarwal discusses why data privacy is becoming a strategic business priority and how it is shaping enterprise technology and digital transformation strategies.

Beyond the Profile Picture: FRND CPO Harshvardhan Chhangani on Building Social Discovery for Bharat

FRND Co-founder and CPO Harshvardhan Chhangani discusses why voice-first interactions and AI-powered identity are redefining social discovery for users beyond India’s metro markets.

A Beginner’s Guide to Annual Auto Maintenance

Annual auto maintenance helps keep your vehicle reliable, safe, and ready for everyday driving....

Beyond the Profile Picture: FRND CPO Harshvardhan Chhangani on Building Social Discovery for Bharat

FRND Co-founder and CPO Harshvardhan Chhangani discusses why voice-first interactions and AI-powered identity are redefining social discovery for users beyond India’s metro markets.

A Beginner’s Guide to Annual Auto Maintenance

Annual auto maintenance helps keep your vehicle reliable, safe, and ready for everyday driving....

Grading in the AI Era: AssessPrep’s Karan Gupta on Building Teacher-Led Assessment Models for Schools

As AI reshapes education, AssessPrep Co-Founder Karan Gupta discusses why teachers must remain at the centre of grading decisions and how this can support assessment without replacing educator judgement.

The Governance Gap in the Age of Autonomous AI

As AI systems evolve from assistants into autonomous decision-makers, governance is becoming as critical as the technology itself. The article explores why accountability, transparency and human oversight will shape the next phase of enterprise AI adoption.

Beyond the Transaction: Scalefusion’s Sriram Kakarala on Rethinking Enterprise Payment Security

Scalefusion’s Sriram Kakarala explains why businesses need to rethink payment security as digital payments expand beyond traditional banking applications into connected enterprise environments.

InvestValue Launches ₹20 Crore ESOP for More Than 75% of Employees

The Fintech company is broadening employee ownership beyond leadership with a ₹20 crore ESOP programme covering more than three-quarters of its workforce.

Grading in the AI Era: AssessPrep’s Karan Gupta on Building Teacher-Led Assessment Models for Schools

As AI reshapes education, AssessPrep Co-Founder Karan Gupta discusses why teachers must remain at the centre of grading decisions and how this can support assessment without replacing educator judgement.

The Governance Gap in the Age of Autonomous AI

As AI systems evolve from assistants into autonomous decision-makers, governance is becoming as critical as the technology itself. The article explores why accountability, transparency and human oversight will shape the next phase of enterprise AI adoption.

The New Age of Digital Assets: How Blockchain Is Redefining Financial Inclusion

Innovation is changing the nature of economic participation and making it more inclusive, especially...

The New Age of Digital Assets: How Blockchain Is Redefining Financial Inclusion

Innovation is changing the nature of economic participation and making it more inclusive, especially...

Beyond diamonds: How consumer behaviour is changing India’s jewellery market

A jewellery purchase in India used to come with a reason. A wedding was...

Choosing a White Label Crypto Wallet Company for Business Growth

Discover what businesses should consider when selecting a white label crypto wallet company, from self-hosted solutions to customization and security.

Beyond Tourism: What Is Driving the Real Estate Boom in Goa?

Goa’s real estate market is drawing attention for more than its tourism economy. As infrastructure improves and buyer preferences evolve, the state is witnessing changes that extend beyond seasonal demand.