As a part of the farm-to-fork initiative, Amazon India Retail venture has started a pilot project to by fresh fruits ad vegetables directly from Farmers.
According to the media reports, “Amazon has partnered with dozens of farmers in Pune, Maharashtra, and has created a cold chain hub in the region to facilitate the program.”
“This will supply produce for the company’s online stores as Amazon Fresh and Amazon pantry,” media said.
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Quoting to the sources, the report further said, “Engaging with farmers and government bodies to develop a sustainable farm-to-fork model by investing in tech, and if successful, the project would be expanded to other parts of the country.”
