India’s leading e-commerce giant Snapdeal on Tuesday said that “It has partnered with news aggregator company Dailyhunt to provide news service on its platform.”
In a statement issued, Snapdeal said, “The integration of Dailyhunt’s feed will provide news related to politics, sports, business, art, technology, cinema in 14 languages including Hindi, Tamil, Malayalam, Kannada, Telugu, English, Marathi, Bangla and others to serve Snapdeal’s non-metro users from all across India.”
“Nearly 80% of Snapdeal’s business comes from Tier 2 cities & beyond. More than 70 million users visit Snapdeal every month to browse and buy from Snapdeal’s vast catalog spanning nearly 213 million listings. Snapdeal users will be able to access the news content from within Snapdeal’s properties without the need to install standalone apps,” the statement added.
Further adding to the statement Snapdeal said, “Snapdeal is available in nine vernacular languages including Hindi, Punjabi, Oriya, Bengali, Kannada, Tamil, Telugu, Marathi, and Gujarati. Along with providing access to news in regional languages, the partnership brings added benefits of driving greater visibility and performance for Snapdeal. Dailyhunt will not only integrate Snapdeal content into its feed, but also create specialized vernacular content and will run Snapdeal’s advertisements including product videos on its platform.”
“As both online shopping and content platforms are seeing a huge spike as homebound users across the country are spending more time online – browsing both for content as well as products they need to buy. This arrangement between Snapdeal & Dailyhunt leverages the synergy between shopping & content with a well-defined focus on Bharat,” Snapdeal said.
Speaking on the partnership, Snapdeal spokesperson said, “Snapdeal offers a customized assortment feed to each of our buyers that recognize their distinct needs and varied preferences woven around shared themes of great products at value prices. Our partnership with Dailyhunt furthers this emphasis on personalizing the experience for each user and celebrating the rich and diverse tapestry that is Bharat. With Dailyhunt, we are excited to bring content to our users in their local language and flavor.”
“We are excited to partner with Snapdeal and it comes at an opportune time. A self-reliant India is one that is also deeply connected and always informed, and our shared vision of serving Bharat is at the very heart of this partnership. Together, we aim to keep our users engaged and well looked after by providing access to high-quality content, personalized feeds, and super exciting catalogs,” Dailyhunt spokesperson said.