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Walmart owned e-commerce company Flipkart has signed a memorandum of understanding (MoU) with Tamil Nadu Micro, Small Medium Enterprises Trade and Investment Promotion Bureau to promote local artisans, weavers, craftsmen to grow their business.
“Under the ‘Samarth’ program Flipkart would enable the artisans, weavers, craftsmen and small industries to showcase their products from the house of Flipkart,” the statement said.
Speaking on the partnership, Anu George, Industries Commissioner said, “The trade bureau would support Flipkart with its state owned affiliated enterprises and undertakings which work with the crafts producers and farmers.”
“There are 294 industrial cooperative societies functioning under the department. Many of them are involved in production of handicraft items, including GI registered products. This MoU will provide these societies with new vigour and link them to a national market for their products,” He said.
Commenting on signing an MoU with Trade Body, Rajneesh Kumar, Chief Corporate Officer at Flipkart Group said, “Flipkart samarth is a nationwide initiative which aims to help skilled local artisans communities set up their business on the Flipkart Marketplace in an efficient, transparent manner.”
“The programme seeks to break entry barriers for local artisans, weavers by extending incubation support which includes benefits in the form of seamless onboarding, and cataloguing,” Kumar added.