In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...
Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...
In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...
During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...
Today, we spoke to Ashwin Shekhar, Co-Founder & CRO of AVOW to understand the company's innovative approach to app-based advertising and how AVOW is...
In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....
Speaking to TechGraph, GreedyGame's Founder & CEO, Arpit Jain spoke about the challenges and opportunities faced by mobile advertising companies in the current online...
Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
On Monday Evening, Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work sat down with the TechGraph editorial team for a wide-ranging interview. We discussed...
Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
Israel-based incrementality measurement platform, INCRMNTAL has raised $4.1 million in series seed round funding led by Play Ventures, in participation from Eric Seufert’s Heracles...
Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone for example the users have increased significantly from about...
During a Senate Judiciary Committee hearing, Senator Mike Lee expressed his concerns over the two tech companies for creating a monopoly in the Online...
Countless conversations are taking place around how gathering data is transforming brands - both established ones and startups alike.
Data is the new gold,...
As the second wave of Coronavirus (COVID-19) has affected millions of families in India, and many people are struggling to feed themselves and their...
Bharti Airtel on February 24, announced the launch of its advertising platform 'Airtel Ads'.
Bharti Airtel in its statement said, "Using Airtel's deep data science...
Today, we at TechGraph has announced the launch of our new initiative named 'Undekhi Khushi' in India.
Under the initiative, TechGraph will donate 20% of...
India-settled e-wallet company MobiKwik on Friday said, "Its app was removed from the Google Play Store as it allegedly violated the app's ads policy."
In...
World's leading discovery and advertising platform, Outbrain on Monday, announced that "It is now the part of the collective who have responded to the...
Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
