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Bharti Airtel on February 24, announced the launch of its advertising platform ‘Airtel Ads’.
Bharti Airtel in its statement said, “Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.”
“Airtel Ads has already delivered successful campaigns for over 100 brands across multiple categories including FMCG, BFSI, Digital Startups,” the company added.
Speaking at the launch, Adarsh Nair, Chief Product Officer, Bharti Airtel said, “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network, and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.”
“Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve,” Adarsh Nair added.