Adtech startup ExperientalEtc raises $200K from StartupLanes

Mumbai-based Adtech startup, ExperientalEtc has raised $200K in series seed round funding led by Startuplanes.

The four-year-old startup is in the business of digital advertising using the latest technology such as Holograms, Augmented Reality, Mixed Reality, Immersive games, and Innovative tech-led OOH.

Speaking on the fundraise, Karan Bhardwaj, MD & CEO, ExperientialEtc said, “We always believed time for Adtech has arrived and now our clients are a testimony to that. We got a wonderful response at CES 2022 and our US office is getting a steady stream of inquiries. We will be looking at impaneling 20-25 big American accounts this financial year.”

“The seed funding would be used for manpower/ research and development to be able to deliver cutting edge technology to the strong pipeline the team has created in the last 3 months,” Karan further added.

Commenting on the investment in ExperientialEtc, Shishir Gupta CEO of StartupLanes said, “With more and more brands including Web 3.0 experience in their marketing communications, the potential of AR globally is immense. And Indian companies stand to gain with easy availability of coders, programmers, and designers.”

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