DSG Consumers Partners leads $2 Mn funding in D2C food brand Anveshan

Reader's Pick

India-based D2C healthy food brand, Anveshan has raised $2 Million in pre-series A round funding round led by DSG Consumer Partners in partnership with Force Ventures and We Founder Circle.

The round also saw participation from other angel investors including Amit Jain and Amit Hooja (Netgraph), Vardhman Group, and Rahul Sharma (Zetwerk).

The brand plans to use the fresh capital to hire talent, standardize operational processes and R&D of existing and new product categories, and expand its reach in the premium retail stores of Mumbai, Delhi NCR, and Bengaluru.

- Advertisement -

Founded in 2020 by IIT Guwahati graduates, Aayushi Khandelwal, Akhil Kansal, and Kuldeep Parewa, Anveshan provides minimally processed food products prepared traditionally in rural areas. Their current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, and beverages.

Speaking on the funding round, Anveshan founders in their joint statement said, “We are passionate about Indian age-old superfoods and traditional wisdom passed down by our grandmas. Bringing back those recipes in a way that interests the modern generation is our ultimate goal.”

“Anveshan’s remarkable growth in the last two years has shown strong consumer demand for Indian-origin authentic food products. In general, heavy food processing in factories and the addition of preservatives have led to the deterioration of food quality in the market,” it added.

“We are setting-up micro food-processing units near the farms to bring the best of the food materials directly from farmers to consumers. This setup helps in efficiently shortening the supply chain, adding value to farmers’ raw produce and generating employment opportunities in the rural areas,” the statement further added.

- Advertisement -

Commenting on investing in the food brand, Hariharan Premkumar, Investment Director & Head of India, DSG Consumer Partners said, “We are excited to deepen our partnership with the Anveshan team on their journey to build the leading ‘minimally processed’ food brand in India. The team is committed to empowering and facilitating fair trade with the farmers by setting up micro-processing units near the farms. The brand has grown rapidly in a capital efficient manner and is well poised to be a leading food brand trusted by customers for quality, traceability, and transparency.”

Krishna Mali
Krishna Mali
Founder & Editor of TechGraph.

Latest News

Promoted Links

Related Stories

Japan approves 26 trillion yen as economic stimulus package to combat overseas risks

Japan's cabinet approved an economic stimulus package worth 26 trillion yen ($239 billion) with...

Sino-US trade war offers Europe’s chance to bank more Chinese reserves: Analysis

Should European countries want the euro to replace the dollar as the world's dominant...

Rajesh Bysani joins Brainly as its new CPO

A New York headquarter peer-to-peer learning platform, Brainly has announced the appointment of Rajesh...

Rahul Gandhi hits on RCEP says, ‘Make in India’ has become ‘Buy from China’

Asserting that "Make in India" has become "Buy from China," Congress leader Rahul Gandhi...

AI bot “ClaRAN” can spot radio galaxy too.

An artificial intelligence (AI) programme used to recognize faces on Facebook can also identify...

How imperative is Robotic Process Automation in the HR industry

RPA or Robotic process automation is a technology that utilizes software-based bots to automate...

1Win App: Review India Apk for Android and iOS

The company 1Win has been successfully operating in the markets of many countries around...

Ampere Electric to setup e-mobility manufacturing plant in Tamil Nadu

Electric Mobility Company Ampere Electric has announced a phased investment potential of Rs 700...

MoneyTap collects Rs 500 crore in series B round funding from Aquiline Technology Growth, RTP Global, and Sequoia India

Online consumer lending startup MoneyTap on Monday announced that it has raised Rs 500...

Singapore based fintech startup Instarem secures $20 million in fresh round funding

Instarem, a Singapore based digital payment startup on Wednesday announced the first close of...

NASA astronauts to carry first ever all-female spacewalk on 29 March

Two NASA astronauts are scheduled to carry out the first ever all-female spacewalk in...

Elon Musk says $20 Mn in fine, for a tweet worth it

Tesla Inc, Chief Executive Elon Musk said the tweet that cost him and the...

Bank of Japan keeps monetary policy steady, brings new forward guidance on rates

The Bank of Japan kept its monetary policy steady on Thursday but introduced new...

Paytm Payouts transfers Rs 1,500 crores

India-based e-wallet company, PayTM said, "Its Paytm Payouts has transferred over Rs 1,500 crore...