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Bengaluru-based home décor and furnishings marketplace Vaaree has raised ₹65 crore in a Series A funding round led by Hero Enterprise and Cap Alpha Ventures, formerly known as Client Associates Alternate Fund (CAAF).
The round also saw participation from existing investors, including Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and Kunal Shah.
The company plans to use the fresh capital to expand its fulfilment network, enable faster deliveries, and strengthen its AI-powered styling and product discovery capabilities, including VibeCheck, its proprietary home styling platform.
Founded in 2022, Vaaree operates an online marketplace for home décor and furnishings, offering products across categories including furniture, home décor, bed and bath, kitchenware, and lighting. It works with Indian manufacturers while also offering products from premium international home décor brands.
Commenting on the fundraise, Varun Vohra, Co-Founder of Vaaree, said, “Most people know how they want their home to feel, but translating that into the right products is difficult. With VibeCheck, we want to give every Indian access to a personal home stylist, one that understands their taste, helps them visualise complete spaces, and makes every recommendation instantly shoppable.”
“This funding allows us to strengthen both sides of that experience: technology that makes home styling simpler and fulfilment infrastructure that gets those products to customers faster,” he added.
Commenting on the investment, Sunil Kant Munjal, Chairman of Hero Enterprise, said, “I have always believed in the exceptional craftsmanship and artistic heritage of Indian artisans, and Vaaree is helping bring that excellence to consumers at scale. The company has built a world-class supply chain and a robust quality assurance framework, while leveraging technology to curate its product assortment, personalise the customer experience, and simplify what is often an overwhelming home styling journey.”
Further talking about the funding round, Himanshu Kohli, Managing Partner at Cap Alpha Ventures, added, “Vaaree is creating value on both sides of the platform, helping customers make better styling decisions while enabling manufacturers and brands to build sustainable growth. We look forward to supporting the company as it scales its technology and fulfilment capabilities.”