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Saurabh Gupta, Co-Founder & CEO of Tamasha Live tells TechGraph, “Creators are the true owners of the platform and we incentivize them instead of Google ads since they bring the users and engage with the users.”
TechGraph: Could you help give a sense of how far Tamasha Live has come in since its existence? From when it began to where it is now?
Saurabh Gupta: Tamasha was founded in July 2020 and the first version was released in Nov 2020. The concept came from the fact that gaming communities and their owners didn’t have a platform to play, engage and earn. They have to use multiple products to engage with each other. Money is transferred using payment platforms, engagement is done on WhatsApp or zoom and there is no way to discover new people. Tamasha is a gaming platform that is social 2.0 meaning there is a unique combination of community, engagement, and transaction layer which blends naturally among each other.
TechGraph: What kind of growth did Tamasha Live register?
Saurabh Gupta: Tamasha has been operating in a stealth mode and would begin scaling up starting next. We have more got than 500K users registered on the platforms with more than 2,000 active clubs/communities on the platform. Currently, we have over 5 Lakh+ users have downloaded the application; we have 50,000 monthly active users on the platform, and we are planning to add 25 Mn users by the end of this year.
TechGraph: How are creators being benefited from the platform?
Saurabh Gupta: Creators are benefitting by focusing on engaging their audience and organizing games for the community without having to deal with payments, communication, and other logistic problems. Creators can also get access to the new set of users who are looking for these gaming communities to play.
Creators are the true owners of the platform and we incentivize them instead of Google ads since they bring the users and engage with the users. Creators are able to earn revenue from their engagement and Tamasha is planning to add interesting monetization tools for the creators. Thus, Tamasha is providing a platform to build, grow, engage and earn from the followers of these creators. Platform benefits by cutting a small percentage of the value that is being generated from communities.
TechGraph: Can you elaborate on Tamasha Live’s plans that you are looking at from a developer’s perspective?
Saurabh Gupta: The developer ecosystem is one of the most critical parts of the Tamasha platform. These developers release their games on Tamasha, and these games are played by the gaming communities. Developers earn commission out of the pool that the users are creating on the game. Tamasha thus helps developers to distribute their games to a wider audience and make them viral through influencers on the platform. It helps them to monetize their games and make their game social without building social tools themselves.
TechGraaph: What are your plans for Tamasha Live?
Saurabh Gupta: Current focus is to attract more communities to the platform and increase the user base. We are in the early discussion phase of the funding and are keeping the conversation open. Will be moving forward in a couple of months down the line. We plan to bring more community games like poker, rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform., we are also planning to bring 50 games in the next 5 months on the platform.