Chennai-based SaaS platform for SMBs, Zocket has raised $3 Million in series seed round funding led by Kalaari Capital in partnership with Kettleborough VC.
Founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan – Zocket helps businesses launch their digital ads in less than 30 seconds. Their proprietary tech stack combines 150 variables to generate the best ad copy, visual design, and platform for any SMB.
Speaking on the fundraise, Karthik Venkateswaran, Co-Founder & CEO of Zocket, said, “Consumer-facing small businesses in India have been heavily reliant on online classifieds for digital discovery. With social becoming the new identity, most businesses want to have their online presence on Facebook, Instagram & other media. This is where Zocket comes in to help these small businesses instantly create their social presence and build their brand online.”
The company plans to use the proceeds to expand its product offering, improve brand building, bolster its team and launch its full-fledged AdTech solution for the SMBs.
Commenting on the investment in Zocket, Vani Kola, Managing Director of Kalaari Capital, said, “We believe the next big disruption in SMB Tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack. We are extremely delighted to partner with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimize ad spending for the highest ROI.”