SBI Card, India’s largest pure-play credit card issuer has announced today the launch of a first-of-its-kind fitness & wellness-focused credit card – ‘SBI Card PULSE.’
Targeted at customers across the country, the card has been thoughtfully designed with unique features and benefits to complement cardholders’ proactive approach towards health and wellness.
What’s more, SBI Card PULSE is the only credit card across the industry that provides the customer’s Noise ColorFit Pulse Smartwatch worth Rs. 4,999 as a welcome gift on payment of the joining fee.
The launch of the ‘SBI Card PULSE’ credit card, is in sync with Indian consumers’ growing need for staying fit and healthy. With evolving lifestyle, tech advancement, global exposure, and increased disposable incomes, awareness to achieve good health and well-being are riding very high in consumers’ psyche.
This reflects in their daily lives as well, be it food, fashion, recreational activities, or other lifestyle aspects. Interestingly, this growing motivation to stay fit cuts across age, geographies, and income segments. Amidst this, SBI Card PULSE aims to provide customers with a unique value proposition that not only caters to their health and wellness-related spending needs but also provides customized benefits to support their fitness aspirations.
Commenting on the launch, Rama Mohan Rao Amara, Managing Director, and CEO at SBI Card said, “There has been an increased consciousness around the need to maintain a healthy lifestyle and COVID-19 has, undoubtedly, given a fillip to that notion. At SBI Card, we have observed that health and wellness have emerged as one of the key spend categories for customers. In fact, amidst the supporting factors such as increasing urbanization, India’s huge youth population base, and increasing purchasing power, the spending share of this category is likely to see further growth. We believe that this is the most opportune time to introduce a well-thought-through product in the form of ‘SBI Card PULSE’. The unique credit-card is tailored to address the increasing need of our customers around fitness and wellness, as they aspire for a healthier lifestyle.”