Topics: Marketing

NuvoRetail Draws $300K

NuvoRetail, a Delhi-based i-based eCommerce marketing and analytics company has said that it has raised $350K in fresh round funding. "This investment will accelerate the...

Pushing Boundaries: Innovative Digital Marketing Strategies for Small Businesses

The era of digital transformation began relatively recently when businesses worldwide realized that the Internet is indispensable. Now, the World Wide Web is a...

Key Metrics Every E-commerce Business Should Track in 2024

When it comes to the e-commerce business, the first step of establishing an online store is usually a challenge. It is almost overwhelming given...
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Harnessing the Power of Influencer Marketing for Your Business

In the present world of the internet and social media, influencer marketing can be considered as one of the vigorous and significant approaches for...

Beyond Cookies: Exploring the Evolution of Affiliate Marketing in a Privacy-Centric Landscape

The affiliate marketing landscape is undergoing a significant transformation as privacy concerns and regulatory changes reshape the digital ecosystem. Traditionally, affiliate marketing has relied...

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
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The Evolution of Marketing in India: How AI is Revolutionizing Strategies

In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...

Social Alchemy: Mastering Ads in the Digital Realm

Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...
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Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

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