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NuvoRetail, a Delhi-based i-based eCommerce marketing and analytics company has said that it has raised $350K in fresh round funding.
“This investment will accelerate the development of Analytical Ai, a powerful AI-ML driven platform for e-commerce bid automation, insights, and reporting, while also supporting global expansion efforts,” the press release said.
Speaking on the funding round, Vishal Sharma, Founder & CEO of NuvoRetail said, “Securing this funding marks a pivotal milestone for NuvoRetail. Our mission has always been to equip e-commerce businesses with cutting-edge tools and strategies. With this investment, we are poised to broaden our global presence, enhance our AI capabilities, and continue leading the way in e-commerce marketing innovation.”
Enlytical AI is an AI-ML-based reporting and ad automation platform that provides a unified panel to manage multiple E-Com platforms across different KPIs like Sales, Marketing, Portfolio, Content, Supply Chain Management, Pricing, Loyalty, etc. It allows Brands to understand, at a single glance, how their business and products are performing.
The platform also includes an AI-based media spending optimization engine, that leverages cutting-edge AI algorithms to analyze campaign performance and optimize media budget allocation. This ensures a higher ROI by minimizing wasteful spending and maximizing audience engagement based on retail readiness signals.
In addition to digital shelf measurement, Enlytical Ai includes advanced on-shelf analysis and competition benchmarking tools. These features allow businesses to track and analyze competitors’ strategies, pricing, and product offerings in real time. The insights gained enable informed decision-making, helping companies increase their market share as well as ROI.