Topics: Marketing

NuvoRetail Draws $300K

NuvoRetail, a Delhi-based i-based eCommerce marketing and analytics company has said that it has raised $350K in fresh round funding. "This investment will accelerate the...

Pushing Boundaries: Innovative Digital Marketing Strategies for Small Businesses

The era of digital transformation began relatively recently when businesses worldwide realized that the Internet is indispensable. Now, the World Wide Web is a...

Key Metrics Every E-commerce Business Should Track in 2024

When it comes to the e-commerce business, the first step of establishing an online store is usually a challenge. It is almost overwhelming given...

Harnessing the Power of Influencer Marketing for Your Business

In the present world of the internet and social media, influencer marketing can be considered as one of the vigorous and significant approaches for...

Beyond Cookies: Exploring the Evolution of Affiliate Marketing in a Privacy-Centric Landscape

The affiliate marketing landscape is undergoing a significant transformation as privacy concerns and regulatory changes reshape the digital ecosystem. Traditionally, affiliate marketing has relied...

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

The Evolution of Marketing in India: How AI is Revolutionizing Strategies

In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...

Social Alchemy: Mastering Ads in the Digital Realm

Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...

Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Art of Experiential Marketing: Arvind Balan On Maxperience’s Data-Driven Marketing Approach

In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...

In conversation with Swaarm Co-founder Yogeeta Chainani

Today, we sat down with Yogeeta Chainani, Co-founder of Swaarm to understand the current state of the martech market in India and how Swaarm...

Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...

An interview with Shirin Hameed, CMO of Detroit Engineered Products

In an interview with TechGraph, Shirin Hameed, CMO of Detroit Engineered Products (DEP) said, "The CAE industry has come a long way from the...

An Interview with Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work

On Monday Evening, Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work sat down with the TechGraph editorial team for a wide-ranging interview. We discussed...

Almirall onboards Mercedes Diz as VP of Corporate Strategy

Spanish biopharmaceutical company, Almirall has announced the appointment of Mercedes Diz as Vice President (VP) of Corporate Strategy. Diz joined Almirall in 2002 and, since...

Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...

Play Ventures leads $4.1 Mn series seed round for INCRMNTAL

Israel-based incrementality measurement platform, INCRMNTAL has raised $4.1 million in series seed round funding led by Play Ventures, in participation from Eric Seufert’s Heracles...

How To Set Up Your Social Media For Your Startup?

Are you on the verge of launching your startup? Are you wondering how to set up your social media for your new startup? If...

Adtech startup ExperientalEtc raises $200K from StartupLanes

Mumbai-based Adtech startup, ExperientalEtc has raised $200K in series seed round funding led by Startuplanes. The four-year-old startup is in the business of digital advertising...

Credgenics announces expansion in its core leadership team

Credgenics has today announced the expansion of its core leadership team as part of its next phase growth plan for existing markets and entry...

Prospects that performance marketing offers for D2C brands

It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...

5 Reasons Why You Should Focus On Mobile Marketing

In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...

Doceree secures $11 Mn in Series A Round Led by Eight Roads Ventures

Global network platform for a physician, Doceree has announced the completion of $11 million in series A round funding led by Eight Roads Ventures...

Symbo appoints Kartik Poddar as Chief Growth Officer

India-based insurtech startup Symbo has announced the appointment of Kartik Poddar as the Chief Growth Officer. The appointment comes on the back of Symbo’s...

4 Ways A Blockchain Marketing Agency Can Transform Your Marketing Efforts

Today, there are several businesses across the world. This implies high competition for firms providing similar or identical products.  It also poses a great...

Ai based Enterprise SaaS platform Actyv Ai snaps $5 Million

Ai-based Enterprise SaaS platform, Actyv.Ai has raised $5 Million in pre-Series A round funding from Dubai-based 1Digi Investment Management Firm (Family office of Raghunath...

Waste Management Platform Cercle X draws Rs 1.9 Cr from Inflection Point Ventures

New-age Waste Management Platform Cercle X has raised Rs 1.9 Crore in a Series Seed round funding led by Inflection Point Ventures. "The funds raised...

Budget 2022-23: Education & Edtech sector reactions

Education market reactions on Budget 2022-23: As Finance Minister Nirmala Sitharaman on Tuesday made an announcement outlining the economic growth for India over the...

5 tips to an effective social marketing strategy

Gone are the days when you put in day and night to market your business and spread the word. With the evolving trends and...

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