Artificial Intelligence (AI) enables brands to deliver personalized, data-driven, and efficient campaigns at an unprecedented scale. From predictive analytics to content creation, to synthetic...
Launching a business into new markets requires more than ambition. For Dmytro Makarov, it has taken persistence, flexibility and a willingness to adapt to...
Traditional content writers are in danger of becoming digital marketing relics. While the role was once considered the backbone of any good digital marketing...
In an interview with TechGraph, Siva Balakrishnan, CEO and Founder of Vserve, shared how the company’s focus on SEO and content enhancement gives its...
When it comes to festival advertising, brand strategies have seen notable changes shape the landscape. As the heat gets turned up the advertising space...
Growing your client base is essential for the success and sustainability of your business. However, achieving this growth requires strategic planning, consistent effort, and...
NuvoRetail, a Delhi-based i-based eCommerce marketing and analytics company has said that it has raised $350K in fresh round funding.
"This investment will accelerate the...
The era of digital transformation began relatively recently when businesses worldwide realized that the Internet is indispensable. Now, the World Wide Web is a...
The affiliate marketing landscape is undergoing a significant transformation as privacy concerns and regulatory changes reshape the digital ecosystem. Traditionally, affiliate marketing has relied...
In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...
In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...
The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...
Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...
In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...
In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...
Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...
On Monday Evening, Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work sat down with the TechGraph editorial team for a wide-ranging interview. We discussed...
Spanish biopharmaceutical company, Almirall has announced the appointment of Mercedes Diz as Vice President (VP) of Corporate Strategy.
Diz joined Almirall in 2002 and, since...
Israel-based incrementality measurement platform, INCRMNTAL has raised $4.1 million in series seed round funding led by Play Ventures, in participation from Eric Seufert’s Heracles...
Mumbai-based Adtech startup, ExperientalEtc has raised $200K in series seed round funding led by Startuplanes.
The four-year-old startup is in the business of digital advertising...
