Topics: Marketing

The Evolution of Marketing in India: How AI is Revolutionizing Strategies

In today's fast-paced digital landscape, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing traditional marketing approaches and paving the way for unprecedented...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...

Social Alchemy: Mastering Ads in the Digital Realm

Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...
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Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Art of Experiential Marketing: Arvind Balan On Maxperience’s Data-Driven Marketing Approach

In this interview, Arvind Balan, Co-Founder & CEO of, Maxperience on the company's data-driven approach to experiential marketing, and the secrets behind Maxperience's most...

In conversation with Swaarm Co-founder Yogeeta Chainani

Today, we sat down with Yogeeta Chainani, Co-founder of Swaarm to understand the current state of the martech market in India and how Swaarm...
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Interview: Shantanu Bhattacharyya On LS Digital Data-Driven Approach Behind Effective Digital Marketing

Speaking to the TechGraph, LS Digital Sr Vice President (VP) for Digital Strategy Planning & Client Success, Shantanu Bhattacharyya shared his insights on targeted...

An interview with Shirin Hameed, CMO of Detroit Engineered Products

In an interview with TechGraph, Shirin Hameed, CMO of Detroit Engineered Products (DEP) said, "The CAE industry has come a long way from the...

An Interview with Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work

On Monday Evening, Ratnendra Kumar Pandey, Co-founder of Trivayu Media Work sat down with the TechGraph editorial team for a wide-ranging interview. We discussed...
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Almirall onboards Mercedes Diz as VP of Corporate Strategy

Spanish biopharmaceutical company, Almirall has announced the appointment of Mercedes Diz as Vice President (VP) of Corporate Strategy. Diz joined Almirall in 2002 and, since...

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