Gurgaon based Influencer marketing platform, Wobb has raised Rs 2.1 crores in a pre-series Seed funding round led by Titan Capital, and Point One Capital.
The round also saw participation from marquee angel investors including Alok Kohli (Senior Director, PepsiCo), Sanjeev Bhargava (ex-Managing Partner, JWT), and several others.
“The Company will use the funds to enhance product experience for its fast-growing base of marketers, and to build its strong leadership,” Wobb in its statement said.
Founded in 2020 by Ishna Jindal an IIT Delhi alumni, Wobb is an online influencer marketing platform that helps brands to find and work with social media influencers.
Speaking on raising fund from marquee investors, Ishan Jindal, Founder of Wobb, said, “With the latest round of funding raised, we aim to accelerate our product roadmap journey with an even better experience for our influencers and marketers. We are organically growing 100% month-on-month and seeing high retention and repeatability among our customers. We are also witnessing increasing marketing spending over time, which is translating into higher incomes for our influencers as well. We are glad to be backed by industry leaders who understand our area of work”.
Commenting on the investment in Woob, Bipin Shah, Partner at Titan Capital, said, “Today the influencer marketing community can extend brand exposure and raise brand awareness among the right target audience. Consumers have completely moved towards a digital economy and brands are seeking appealing and creative content.”
“This format of marketing is helping the brands to attain exceptional growth and maintain the trust factor among its consumers. Wobb is doing a tremendous job and we are happy to have been associated with them,” Bipin added.
Further talking about the funding round, Mihir Jha, Founding Partner of PointOne Capital said, “Discovering the right influencers is a pain, there is no transparency nor pricing standardization, payments is another challenge, and finally tracking ROI is simply non-existent.”
“It’s time launching & tracking influencer campaigns became a productized experience, at par with launching a Google ad or a FB campaign. Wobb is driving this fundamental shift from the status quo through its focus on simplicity, transparency, measurability & automation. We are proud to be partnering with them,” he added.
