Former tennis player Mahesh Bhupati’s Personal care brand, Scentials World have raised $6 million from TIW Private Equity (TIW PE).
“The company plans to use fresh funds to expand its product offerings and to strengthen its distribution its distribution network across the country,” Scentials in its press release said.
Founded by Mahesh Bhupati and Jinesh Mehta, Scentials designs develops, manufactures, and distributes products through multiple celebrity-backed brands across deodorant, fragrances, and skincare categories
Speaking on the investment, Mahesh Bhupati, Co-founder of Scentials said, “Building beauty business with influencers has created a lot of value in the west and after Unilever Venture, we are proud to have TIW believe in this opportunity in India, and will continue exploring growth categories.”
“We are very excited to partner with Scentials in its journey towards sustainable growth, backing it with significant investment. The company offers a unique and powerful value proposition with brands envisioned by top celebrities and superior quality products crafted by a team of specialists,” Mohit Ralhan, Managing Partner and Chief Investment Officer at TIW PE said.
