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Britannia Marie Gold has announced its partnership with Google to launch the ‘My Startup Season 4’ program – an initiative to support homemakers to run their small businesses.
Under the initiative, all the participants of the My Startup Season 4 program will receive funds worth Rs 10,00,000 from Britanni, and will also have an access to Google’s WomenWill program, a business literacy initiative with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
As per the Indian Homemakers’ Entrepreneurship Report 2021 with Momspresso, 77% of homemakers who desired to set up their ventures, considered technology as a key enabler in this journey.
Speaking on the launch of Britannia Marie Gold My Startup contest 4.0, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “Britannia Marie Gold has had a long-standing relationship with India’s homemakers for several decades now. We have run three successful seasons of Marie Gold My Startup initiative, and received nearly 4 million entries from women across the country, with nearly 60% from non-metro regions.”
“This year, we are happy to collaborate with Google to offer aspiring women entrepreneurs digital business skilling resources aimed at making their startup journeys rich, satisfying and sustainable, with constant guidance and support from us. Together, we hope to be the wind beneath the wings of many aspiring women entrepreneurs,” Doshi further added.
Commenting on the association with Britannia, Shalini Puchalapalli, Director of Google Customer Solutions, Google India said, “Technology can help businesses grow — but only if the people who lead and work for those businesses have the right skills. This is especially true for women entrepreneurs across the board – be they small businesses, creators, developers, or start-ups – and the inspiration behind our commitment to support this community in their journeys through our products and platforms, and with skilling programs such as WomenWill. We’re delighted to offer a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”